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Personal & Professional Betterment

... knowledgeable about | How much one knows about their passion points/hobbies | How much formal education one has (e.g., advanced degrees) | How up-to-date one is on current events/culture | How witty one is | How impressive of a job/title one has | One's standardized test scores | The caliber of the school/university one went to | Other TOOLS TO IMPROVE COGNITIONOver 90% of U.S. and UK Trendsetters use tools (e.g., apps, websites, tests, quizzes) to measure or improve their intellect/IQ ...

Global Y View

... globe. Major sporting events like the World Cup and the Olympics also foster a sense of global connectedness for Ys. In developing countries, brands play a more significant role in connecting young people to the rest of the world; 86% of Ys in India and 83% of Ys in China feel this way. How much do you agree that the following things help you feel connected to people or cultures in other countries?Top 2 Box “Strongly agree” and “Somewhat agree” World events (e.g., The Olympics) | Music ...

State Of The Union

... acknowledging problems in other countries than they are admitting there are issues in their own community | I feel hopeless about the state of the world | Things have gotten so bad in my country I am thinking of relocating  THE POWER OF POSITIVITYAs modern youth are regularly exposed to frequent troubling events happening around the world, they’re looking to be reminded that there is still good news to be shared. Seven in 10 youth in the U.S. and UK prefer when media outlets focus on positive ...

POP Landscape

... A quantitative overview of youth's relationship with pop culturePOP KNOWLEDGE FUELS CONVERSATION Keeping tabs on pop culture and current events is a priority for young people today. They make a point to know enough to be able to contribute to the conversations around them. Older Ys are more likely than teens to take an active interest in staying up to date with pop culture, and to be on the cutting edge of pop culture news and trends. Which of the following best describes how much you know ...

In-Store Vs. Online Shopping

... , kids clothing) | Tech and accessories (e.g., mobile device, headphones) | Traditional media (e.g., books, DVDs) | Entertainment events/experiences (e.g. theater, concerts) | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) IN-STORE SHOPPING BEHAVIORSWhich of the following, if any, do you do while shopping in a store?Please select all that apply. Use a coupon/discount code | Read online product reviews | Use my mobile phone to ...

Work

... some point | I spend better quality time with my child than working parents do | I think it would be difficult to return to/enter the workforce | I have less "me time" than parents who work | I feel left out of certain adult-oriented conversations, interactions, or events | I think working parents are jealous of my ability to spend more time with my child(ren) | I worry that by being a stay-at-home parent, I'm not setting the right example for my child | My spouse/ partner would ...

Consumed Consumer (Continued)

... and status of the product MEN INVEST IN EXPERIENCES The top categories for luxury purchases are electronics, clothing, and footwear. Men are willing to pay more when it comes to experiential categories, like restaurants, alcohol, live events, and movies. Female consumers are most likely to invest in more affordable luxuries, like makeup and hair care. Teens will spend more for footwear and makeup. In which of the following categories, if any, do you tend to pay for luxury items? Electronics ...

Social Media Habits

... about | I have gone to events/done activities with friends to have something to post to social media | My friends have influence over others' purchase decisions because of what they post on social media | I have influence over others' purchase decisions because of what I post on social media | None of these 9 in 10 U.S. and UK youth say that social media influencers are more relevant to their lives than Hollywood stars, and another 7 in 10 would prefer to follow influencers on ...

Gender Entertain

... A quantitative overview of entertainment preferences and consumption habits, by gender.Would you rather...? Watch a documentary | Watch a drama | Female comedians | Male comedians | Female superheroes | Male superheroes | Watch HGTV | Watch the food network BONDING ACTIVITIES When it comes to bonding activities, men are twice as likely to choose events involving sports, and are also more likely to go on “bro-dates” to the gym, out in nature, or to the bar. Old-fashioned phone calls and ...

POP Marketing

... ?Top 2 box: “Strongly agree” and “Somewhat agree” It's important for brands to be up to date on pop culture | It's important for brands to be active on social media | I like to talk about interesting commercials with my friends | I like it when brands are part of the social conversation and talk about currents events and news THOUGHTS ON BRANDS' SOCIAL MEDIAI mostly interact with brands to hear about sales and new merchandise. The best posts are ones that give you insider deals and alerts ...