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Data

Generational Divides

... A quantitative overview of Gen Z and Gen Y beliefs and attitudes toward generational differences.PARENTS VALUES AND IDEALSWhich of the following, if any, do you agree with?I accept and agree with my parents' values and ideals... Agree | Disagree FAMILY, FRIENDS & POLITICSPlease select one statement from each pair below that you agree with the most. My family and I agree on politics | My family and I do not agree on politics | My friends and I agree on politics | My friends and I do ...

Activism Data

... can personally make a positive difference in the world State of the WorldHow strongly do you agree or disagree with each of the following statements?Purpose & Polarization Report 2020Strongly/Somewhat Agree Summary I feel hopeless about the state of the world Political AttitudesHow strongly do you agree or disagree with each of the following statements?Purpose & Polarization Report 2020Strongly/Somewhat Agree Summary I don't trust politicians | Politics stresses me out Friends & PoliticsWhich of ...

Entertainment & Media Data

... | Once we can travel, I plan to travel LESS than I did before | After the pandemic, I'll make more plans with friends | After the pandemic, I'll make more plans with family ENTERTAINMENT ROUTINESIn the past month, have your habits and routines changed for any of the following?Select all that apply. Social routines | Entertainment/media routine/choices STREAMING PLATFORMSWhich of the following video streaming platforms, if any, have you used in the past month?Select all that apply. Netflix ...

Influencers & Social Pressures

... A quantitative overview of young people's perceptions of pressure toward travel.FIRST TO GOHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I try to be the first of my friends to visit a destination FEELING THE PRESSUREHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary People travel just to show off on social media | I feel social pressure to travel frequently INFLUENTIAL TRAVEL ...

What Makes Them

... A quantitative overview of Gen Z and Millennial's attitudes and behaviors toward success and core values. PERSONAL SUCCESSWhich of the following items do you consider important to your idea of personal success?Select all that apply. Being healthy and physically fit | Having close friends | Being free from stress | Having my dream job | Owning a home | Having a lot of money | Traveling whenever I want | Getting married | Being my own boss | Having children | Being an expert in my ...

Finance Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Savings Attitudes Which of the following, if any, are true for you?Everyday Equality Report 2020Please select all that apply. I think it is important to have savings | I'm worried about having enough money to live on when I'm older | I know how to manage my money for my long-term future | I am comfortable asking friends/family for money if I need it | I think I will be financially better off than my ...

Checking Out

... | Overloaded | Overstimulated | Overworked STAYING FOCUSEDWhich of the following, if any, are true for you?Please select all that apply. It's hard to stay focused | It's hard to be in the moment 55% of U.S. and UK Trendsetters wish they could spend more time doing nothing.WAYS TO SPEND FREE TIMEWhich of the following, if any, do you do in your free time?Select all that apply. Listen to music | Watch movies/TV shows | Watch TV/videos | Browse social media | Talk to friends/family (e.g ...

All Eyes On Me

... apply. My friends are talking about it | It gets good reviews | It's getting a lot of (e.g., trending on social media, in the news) | It connects with my values (e.g., references a cause I support) | I saw it advertised on social media | A celebrity or influencer I like is talking about it | It has content that I'd like to share with friends (e.g., Instagram story or post DM to friends) | I hear an expert talking about it (e.g., medical expert segment on a TV show) | I saw it advertised ...

Travel Sentiments

... written a review based on my experience with a travel brand TRAVELING PREFERENCESPlease select one statement from each pair below that you agree with more.I would rather... Plan my own trip | Have someone plan my trip for me | Travel to other countries | Travel within my own country | Travel with family/significant other | Travel with friends | Travel less frequently but take longer trips | Travel more frequently but take shorter trips WHERE TO STAYPlease select one statement from each ...

Politics 101

... A quantitative overview of young people's understanding and involvement in politics today.POLITICAL DISCUSSIONSWhich of the following, if any, is true for you?Please select all that apply. I have kept my political views to myself in order to avoid conflict or judgment (e.g., from a significant other, boss, friends, family) | My friends and I regularly discuss politics | I have hosted or attended a party for political events (e.g., watching debates, watching election results) ENGAGING ...