598 results for '"gen y"'
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Macrotrends

Race To Zero

... three key areas of their lives: they desire zero waste, zero inefficient time, and zero unknowns. The idea of zero isn’t nothingness, but rather, nothing left to solve. The idea might seem far-fetched, a modern day moonshot, but to young people in the late ‘60s, so did landing on the moon. The space race didn’t end overnight; the entire process of getting to the moon was an exciting journey to watch and it gave people a worthy cause to rally behind. For Gen Ys, raised on optimism, it’s important ...

Global Music Trends

... find appeal in the inclusivity of what used to be an exclusive lifestyle. During the present time of political, social, and cultural turmoil, punk and emo music tells listeners they’re not alone—and some of today’s artists are being explicitly vocal about the issues the world is facing. The resurgence of punk and emo music also corresponds with Millennials’ accelerated sense of nostalgia. As young people seek respite from global uncertainty and re-explore the music of their adolescence, new ...

Future Of Healthcare & Medicine

... seem like a problem that’s in the distant future to Gens Y and Z, 52% of young people in the U.S. and 45% in the UK actively seek out and try innovation in healthcare/medicine and this behavior is more prevalent among Trendsetters, with 71% in the U.S. and 57% in the UK doing so. As a cohort willing to explore in an industry that’s essentially in a race against time, Ys and Zs will be prime candidates to engage with anti-aging innovations. Unity Biotechnology Founded in 2009, Unity ...

Fauxsumerism

... . This mindset is bolstered by the fact that young consumers view the world as an always-on, unbounded, global retail environment. As Ys and Zs see it, almost everything they encounter is clickable or searchable, regardless of whether they encounter it online or off. They track and share products incessantly, inviting peers’ opinions and comments, and making known their own appreciation of the objects and services they discover in the world. As a result, the act of browsing without purchasing is more ...

The Real Story

... Born pragmatists, Zs are gravitating to true and realistic stories that showcase “average” people doing extraordinary things. There is a changing tide in young consumers’ entertainment choices. During Ys’ formative years, the market was flooded with supernatural, paranormal, and dystopian titles that fed their need for fantasy. This is reflected in their need to make sense of and gain hope for the complicated world in which they were growing up. Zs, however, as a highly pragmatic generation ...

Sport The Look

... choices to reflect their personal style rather than the name of a company. They still want brands to create a sense of community, but the tone is more inclusive than exclusive. Ys in particular want to relate to as many people as possible, and such blatantly branded items can create walls. Since sports tribes are based on a shared passion rather than a shared income level, branded sports apparel lets young people find their tribes without actively excluding others. Instead of brand tribes, they’re ...

No New Friends

... more challenging to form friendships in the first place.As Gen Ys forged a nontraditional path when they arrived at adulthood by engaging in an extended adolescence, delaying or foregoing marriage and children, and changing homes and jobs more frequently than their predecessors, friends became more important than ever (see Friends With Benefits). Young adults today aren’t necessarily creating their own families at an early age, and they often move away from their hometown, so they seek a support ...

Shopography

... manner and doing so transparently taps into young people’s growing positive perception of socialism and their prioritization of the greater good for all members of society coupled with a shift away from capitalism championed by traditional retail formats.Even department stores that were once enticing environments filled with opportunities for discovery are starting to lose relevance with young consumers. Trying to be all things for all people—whether they’re Boomers, Xers, Ys or Zs&mdash ...

The Privacy Premium

... online The Price of Privacy A majority of young consumers recognize that achieving privacy online is a challenge; over half would be willing to spend money on tools designed specifically for this purpose. With a greater disposable income, older Ys are more likely than their younger counterparts to be willing to reach into their wallets for guaranteed security. Despite being more concerned about the issue, women are undecided about whether or not they would be willing to pay to secure their online ...

Gut Check

... to grow as Ys and Zs continue to seek out quantifiable recommendations that help them narrow their field of choice. We likewise anticipate the gradual revival of the so-called “expert source,” who can provide curated, niche, and reliable recommendations better tailored to a particular taste and lifestyle. Offline, brands are beginning to offer similar tokens of “product assurance” in physical retail spaces: Nordstrom’s inclusion of most-pinned tags on popular items, for example, and grocery ...