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Popular Culture & Beauty/Grooming

... become more focused on grooming in recent years I think it's acceptable for women to wear makeup | Women in my country have become more focused on grooming in recent years BEAUTY & GROOMNG HOW-TOSSix in 10 youth across the globe would rather do at-home beauty/ grooming treatments than go to a salon/spa for beauty/grooming treatments, led in large part by those aged 14-17 (65%). With this preference for at-home treatments, youth are able to experiment more easily, and often at a more affordable ...

Purchases

... ., mobile device, headphones) | Household supplies (e.g., cleaning supplies, toilet paper) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Health/wellness (e.g., supplements, treatments) | Traditional media (e.g., books, DVDs) | Pet care | Digital media (e.g., ebooks, streaming services) | Household electronics (e.g., TV, microwave) | Home ...

Social Activities

... A quantitative overview of the social activities youth take part in with their friends.72% of U.S. youth and 64% of UK youth prefer to make plans with friends in advance rather than last minute.1 in 3 Trendsetters use online event listing websites like Eventbrite to find interesting things to do.ACTIVITIES WITH A FRIENDWhen looking for activities to do with a friend, the most popular among youth in the U.S. include shopping in-store, going to the movie theater, and eating a meal at home. In the ...

Betterment & Learning

... a lot of topics SKILL EXPERIENCESOver 90% of U.S. and UK Trendsetters currently have the ability or want to be able to cook/bake, be a better writer, and speak a foreign language. Another seven in 10 youth in the U.S. and UK have skills or want to have skills in photography/photo editing, home repair/maintenance, grooming/makeup/hair, and video gaming.For each of the skills below, please tell us your experience with them.I Currently Have/Want To Have This Skill Cooking/baking | Writing ...

Work

... Both working and stay-at-home parents feel they have difficult jobs, but they often face similar challenges.Four in 10 U.S. and UK parents believe it’s possible to have a full-time career and a full-time family life simultaneously.STAY-AT-HOME STATUSOf those who consider themselves stay-at-home parents, about three-quarters do not work outside of this role at all. Stay-at-home moms in both the U.S. and UK are more likely than stay-at-home dads to not have a side job of some kind. Stay-at-home ...

Retail

... , headphones) | Home décor/ furniture | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Digital media (e.g., ebooks, streaming services) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Vehicles (e.g., cars, bikes) | Garden/outdoor | Travel (e.g., plane tickets, accommodations) | Children's items (e.g., diapers, kids clothing) RETAIL PURCHASES BY CATEGORYWhich of ...

Stress Factors & Social Norms

... ) | Smoking cigarettes | Women being the primary earner in a family | Meeting a romantic partner online | Living at home with your parents after turning 18 | Women being assertive | Not wanting to have kids | Having kids without getting married | Men being the primary caretaker of children in a family | Interracial relationships | Homeschooling your children | Hanging out alone in public | Talking about politics with friends | Divorce | Having sex before marriage ...

Innovation Reality Check

... clothes with the assistance of these technologies. Another one in two Trendsetters across the U.S. and UK are also interested in trying new hair/facial hair styles, makeup, and home décor with the help of AR and VR. Out of both countries, women in the U.S. are the most likely of any group to show a strong interest in the assistance of augmented/virtual reality technologies to enhance their experiences in each of these categories.For each of the following categories, which of the following, if any ...

Popular Culture & Art/Design

... world like to experiment with new art/design concepts, and the same number (23%) specifically like to try new art/design in their homes. Those in India and China have the most experimental mindsets when it comes to art/design concepts, and along with youth in Nigeria and Turkey, they are the most likely to want to experiment with art/design in the home as well.Which of the following, if any, are true for you?Select all that apply. I like to try out new art/design aesthetics in my home | I like ...

Innovation Overview

... energy) | Education | Food & Beverage | Beauty & Grooming | Health & Wellness | Retail/shopping | News & Media | Travel | Money & Finance | Infrastructure (e.g., city planning) | Books | Politics & Government | Home/housing | Healthcare system | Workplace/employment | Other | None of the above IN NEED OF INNOVATIONWhen looking at the same list of 23 areas/industries in need of innovation, politics & government is the clear choice at #1 among 40% of U.S. and UK Trendsetters. Coming in ...