Consumed Consumer (Continued) Mar 25, 2014 ... A quantitative overview of shopping preferences, behaviors, and motivators6 out of 10 women and 7 out of 10 men prefer a name brand to a generic brandNearly 4 in 10 say that luxury is more relevant today than in the past 55% say that luxury is about the Experience the investment can provide THOUGHTS ON LUXURY I think luxury brands are more accessible today. More people are engaging with the luxury lifestyle—even if they can’t afford it—because you don’t have to set foot in a store to explore ...
Consumed Consumer Mar 24, 2014 ... buy, while a quarter identify themselves as Browsers who view shopping as a leisurely experience. Female consumers are the most likely to be Deal Hunters and Browsers, while men are more likely to be Minimalists. Shoppers are most likely to do their homework before investing in big-ticket categories like electronics, travel, and live entertainment. Which of the following statements about shopping do you most identify with? Deal Hunter - I'm always on the hunt for the best deal | Planner - I do my ...
POP Listen Jun 23, 2014 media & entertainment music on-demand streaming ... A quantitative overview of music preferences and consumption habits85% OF TRENDSETTERS AND 74% OF MAINSTREAM SAY MUSIC IS VITAL TO THEIR LIVESPOP, ROCK & DROP ITPop, rock, and rap are the top three genres that young people are listening to regularly. Men are more likely to listen to hip hop and electronic music, while women prefer country and indie rock. Which of the following types of music do you listen to regularly? Select all that apply. Pop | Rock | Rap/hip hop | Classic rock | R&B ...
A&S Brands and Marketing Sep 21, 2015 marketing marketing marketing marketing branding branding branding branding peer-to-peer peer-to-peer peer-to-peer peer-to-peer sharing economy sharing economy sharing economy sharing economy ... —this is especially true for young men. As today’s youth consider brands to be "friends,” they would like brands to provide tips and advice on how to achieve life milestones and congratulate them for reaching these moments. How strongly do you agree or disagree with each of the following statements?Summary of strongly/somewhat agree I would like to see more realistic depictions of adulthood in advertising | I would like brands to provide tips and advice on how to achieve certain life ...
POP Live Jun 25, 2014 play events festivals hobbies nightlife ... cultural experiences. Fine art and photography, musical productions, and painting top the list of interests for young people today. Men are more likely to be interested in digital and video art which blends their love of all things digital with their love of art. How interested are you in enjoying each of the following as a spectator?Top 2 box: “Extremely interested” and “Very interested” Fine art/ photography | Musicals | Painting | Street art | Digital art | Dramatic plays | Video art | Modern ...
Gen Z Landscape Jun 10, 2017 ... parents, not getting enough sleep, and money. Worrying about their personal appearance and their personal relationships can also be stressful. Significantly more young women than young men, especially in the U.S., are stressed out by nearly every item listed, as are older Zs compared to their younger counterparts.Which of the following, if any, cause you stress?Please select all that apply. Getting good grades at school/doing well at work | Pleasing my parents | Not getting enough sleep | Having ...
Young People And Politics Mar 15, 2016 ... don't consider merely discussing campaigns and voting to constitute involvement. On the other hand, about half of Trendsetters in both the U.S. and UK set themselves apart from the general young adult population by saying they are highly interested in politics, however their active involvement with politics is only moderate. Although more men than women say they are interested in politics, both demonstrate similar levels of involvement. On a scale of 1 to 10 where “1” is ...
Work Jun 27, 2016 ... believe that having kids could in fact be a detriment to their career.Which of the following statements, if any, do you believe are true?Please select all that apply. There are fewer opportunities for parents of young children (e.g., business travel, promotion) | Bosses don't like to reward/ promote women who are mothers of young children | Bosses don't like to reward/ promote men who are fathers of young children ...
Consumed Channels Mar 26, 2014 retail spending e-commerce mobile shopping ... devices have you used to shop for each of the following categories?Own device Electronics | Apparel | Digital media | Traditional media | Live entertainment | Travel DEVICE DRIVERSLaptops and tablets, because of their larger displays, are most commonly used to browse products in greater detail. The main draw of smartphone shopping is the ease with which consumers can share with their social networks and keep all their accounts stored in one place. Men are more likely than women to say that using ...
Digital Brands Dec 27, 2013 marketing social media ... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...
