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POP Marketing

... . They really capture the perspective of the ideal man and play off of it.JON, 23I have been interested in and impressed by a number of new marketing campaigns that address the diversity of consumers.ARIEL, 28MOST ICONIC BRANDapple, nike, coca, coke, samsung, google, sony, chanel, microsoft, gucci, coach, pepsi, amazon, jordan, kors, polo, vans, marvel, nfl, converse, mcdonald'sapple, nike, chanel, coke, coca, google levi's, vuitton, mcdonald's, toms, american apparel, kors, versace, adidas, ralph ...

POP Entertain

... that they’ll have something to talk about with friends and acquaintances. What role(s) does music play in your life? It improves my mood | It keeps me entertained | It keeps me motivated | It allows me to amplify specific moods or emotions | It helps me work out | It inspires me creatively | It allows me to express myself and show my taste/personality | It gives me confidence | It helps me stay current | It gives me something to talk about with friends and acquaintances | It inspires me ...

Work

... want to witness their child’s milestones firsthand. Financial reasons also come into play, with about a third of stay-at-home parents citing the cost of childcare as their reason for staying home and two in 10 saying they do so because their salary did not justify them working. Which of the following, if any, are reasons you are a stay-at-home parent?Parents Who Say They Primarily Stay-At-HomePlease select all that apply. I want to be there for my child while he/she is young | I want to be ...

Gender Story

... more able to permeate primetime TV, the idea of ‘gender norms’ is becoming less and less applicable. Our generation doesn’t ‘push the boundaries’; rather, we ignore the boundaries. We don’t suddenly say it’s masculine to do theater or feminine to play basketball. We just say, ‘who cares? ADAM, 22Someone’s gender should not dictate any assumptions about their life. Men face fewer pressures today to uphold the traditional ‘manly, chivalrous, breadwinner’ persona. The rise of hipster fashion and ...

Gender Marketing

... targeted to men, such as trucks or five-pound burgers, but those play up stereotypes more than anything. I think that brands could do a much better job selling to men and providing men with specific products. JACK, 26Married men with kids are portrayed badly in commercials. Men in this category are simply portrayed as the village idiot. I just don't like it. These 'stupid man' commercials do nothing for me. I think the middle-aged man is not being catered to as much as he could be . Not all ...

Gender Image

... | Have clear skin | Am informed about what's going on in the world | Have a great outfit on | Am in a relationship | Play sports | Weigh less | Create a piece of art or complete a creative project | Get comments or likes on social media | Wear makeup MORE CONFIDENT WITH INSIDE THAN OUTSIDE Young people tend to like the things about themselves that are more or less rigid traits—like their intelligence, personality, and smile. They are more dissatisfied with things they could potentially change ...

Digital Brands

... shave club, heinekenKmart's 'Ship My Pants' CommercialTelekinetic Coffee Shop SurpriseTHOUGHTS ON DIGITAL MARKETING I think that Stride's Vine campaign is really smart and cool. They hired Vine superstars to star in their videos and make them really funny. CHARLOTTE, 17A personal favorite of mine is Chipotle. Not only is their food incredible, but their ads are some of the most interesting and fun ads I have ever seen. They have created a great game for the App Store. As you play more, you receive ...

Gender Consumer

... technology that would let them preview and play with options. Which of the following would you like to see more of in stores? Select all that apply. Virtual mirrors | Customer reviews in-store | Check-in or location-based rewards | A customized section where items are selected for you | Internet-enabled kiosks to connect you to product information and reviews | Mobile wallet technology that lets you pay by scanning your phone | Mobile tags/ QR codes that can be scanned in-store to bring up ...

Consumed Channels

... information on store line wait times and/or in-store maps | Mobile tags/QR codes that can be scanned in-store with your phone to bring up additional product info, reviews, or comparison shopping info | Virtual mirrors (i.e., a camera displays your image on a screen, which then overlays various types of makeup, clothes, etc., allowing you to preview products and play with options) | Mobile wallet technology that lets you pay by scanning your phone (e.g., Google Wallet) | A customized section where ...

Digital Life

... online. I don’t usually purchase music online, I only listen for free, and I don’t play games or sports online. JENNY, 25I pay for Hulu, Netflix, and my Soundcloud and ReverbNation subscriptions to manage my music. Those are the only things that I deem are worth paying for. MATT, 20If it’s entertainment related, then I’m all in. But anything else doesn’t seem worth it . So Hulu Plus, Netflix, etc., I totally pay for those. But shopping services or magazine/newspaper subscriptions, I just get ...