PLEASE DON’T STOP THE MUSIC Jun 29, 2022 ... on-the-ground activations. Ahead, a few that have caught our eye. - DENIM BRANDS - As festival fashion evolves post-pandemic – and flower crown-bedecked boho style becomes a thing of the past – denim brands are hoping that concert-goers will be going back to basics with good ol’ blue jeans. This year, Wrangler signed on as the “exclusive denim sponsor” of Lollapalooza in Chicago and Berlin, as well as Austin City Limits. The brand will host various activations onsite, including a booth where fans ...
