437 results for '"women"'
Filter by:

Data

Spending Behaviors & Attitudes

... %). Trendsetters, more so than the general population of young adults, are likely to spend beyond their budget on many things, as are women compared to men generally—however men are more likely than women to spend on things like electronics, alcohol, and food delivery services. Those in the U.S. are more likely than their UK and AUS counterparts to spend beyond their means on food and housing. Overall UK youth are least likely to spend beyond their means.On which of the following, if any, are you willing ...

Love Landscape

... purely sexual relationships, on the other hand, is less complex. When it comes to defining gender roles, 36% of global youth say it’s just as complicated now as it was before, but young women are more likely than males to say it’s now more difficult. Global teens are not as jaded; more believe it’s less complicated today to find their soulmate and get married, compared to those aged 19 to 34. Compared to previous generations, do you think the following are less complicated, more complicated, or the ...

Athletes, Teams, & More

... sponsor the athlete. Trendsetters are more likely than young adults overall to agree with both statements making brand sponsorship's of athletes increasingly risky. Men are more likely than women to stop supporting an athletes’ team and even the sport itself, if an athlete did something bad.Which of the following, if any, would you do if an athlete does something "bad"? Stop supporting...Please select all that apply. Him/her as an athlete | Brands that sponsor him/her | His/her team | His/her ...

Shared Interests With Friends

... way young people make new friends is at school or at work, with 64% of U.S. youth and 56% of UK youth doing so. Additionally, 78% of Gen Zs in the U.S. and 72% of U.S. women find this to be true. Half of youth have also met new friends through previously existing friendships, emphasizing the desire to have friends with similar tastes and shared interests.In which of the following ways, if any, have you ever met friends?Please select all that apply. At school/work | Through other friends | On ...

Media Mix

... number one quality that young adults believe makes entertainment great is humor. Many also consider great entertainment to be inspiring, have outstanding performances, and stir emotions. Trendsetters are significantly more likely than young adults overall to enjoy entertainment content for all these reasons. Women are more likely than men to say great entertainment needs to encompass nearly all of these attributes. Teens Zs also have greater expectations of good content than Ys for nearly every ...

Shopping Preferences

... (aside from social media sites) | Social media posts (not ads) | Significant other | Ads | Sampling programs (e.g., Birchbox, toiletries in gyms) | Media properties (e.g., TV shows, magazines) | Children | Celebrities/social media influencers | Co-workers/employer | Customer service representatives | Salespeople | Neighbors | Personal shoppers Men more so than women don’t trust themselves to make purchases without checking with friends or sales representatives (19% UK ...

Gender Image

... A quantitative overview of self-image has relevant to gender.TEEN GIRLS MOST UNHAPPY WITH APPEARANCE Men are slightly happier with their appearance than are women. Only one-third of teen girls claim to be very happy with their looks. How happy are you with your looks/appearance in general? Top 2 box (Net) | Completely happy | Very happy | Moderately happy | Bottom 2 box (Net) | Slightly happy | Not at all happy ONLY 18% OF WOMEN STRONGLY AGREE WITH THE STATEMENT, "I CONSIDER MYSELF ...

BMS Overview

... , taking naps, and praying at least once per week. Men are more likely than women to engage in wellness activities. Age also plays a factor: older Ys are more likely to take supplements and visit spas, while younger Ys are more likely to nap and spend time in nature, and Zs are more likely to play games and pray. How often, if ever, do you do each of the following activities?Those who do these activities at least once per week Exercise | Play games | Take nutritional supplements/ vitamins | Nap ...

Innovation Reality Check

... clothes with the assistance of these technologies. Another one in two Trendsetters across the U.S. and UK are also interested in trying new hair/facial hair styles, makeup, and home décor with the help of AR and VR. Out of both countries, women in the U.S. are the most likely of any group to show a strong interest in the assistance of augmented/virtual reality technologies to enhance their experiences in each of these categories.For each of the following categories, which of the following, if any ...

BMS Body

... A quantitative overview of physical health and wellness habits and preferencesCONSCIOUS CONSUMERS Most Ys are thoughtful about what they put into their bodies, with Trendsetters and women being more likely than average to be conscientious about what they consume. Most Ys prefer to drink water rather than sports drinks when exercising, try to eat non-processed foods and home-cooked meals, and avoid fast food. Older Ys are particularly likely to watch what they eat, while younger Ys are ...