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Macrotrends

Digital Etiquette

... kinds of misunderstandings that may annoy or anger users on both sides of a conversation.In response, young individuals have developed a comprehensive new etiquette of rules and tactics for communicating more effectively and respectfully over digital media. Marketers, too, must learn and adhere to the new rules of Digital Etiquette to avoid overstepping these evolving parameters of online politesse.As recently as a decade ago, when a majority of conversations still took place face-to-face ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Short Life

... is inspiring shifts in consumer behavior both on- and offline.I am sincerely nervous that I have so many email accounts to keep track of. A few years ago I did extensive work to hack back into my MySpace account just to delete it. I unsubscribe from email lists as soon as I realize I’ve been put on them. I get totally freaked out that my information is expanding and my online footprint is permanent. So I avoid signing up for services or online accounts I know I won’t use more than once, and I ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...

Monthly Deliveries

... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...

Pro-LGBT

... media hashtag, #luckytobe. A celebration of Pride Month, the campaign encouraged people to tweet and post online reasons for why they’re prideful—a natural fit for a cereal that contains marshmallow rainbows. OREO, in a social media effort to show support for Pride Month, created an ad depicting a rainbow Oreo that received 143,000 likes on the first day of being posted on Facebook. THE KNOT launched a digital Gay Weddings magazine. AMERICAN APPAREL created its now-popular “Legalize Gay” tee in 2008 ...

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

Gender Flipping

... had been written by or for women. Within 24 hours, hundreds replied via the hashtag “#coverflip.” The results revealed a drastic difference in artistic treatments of titles meant for men as opposed to those meant for women. MOD CAROUSEL’S “BLURRED LINES”Robin Thicke’s uncensored video for “Blurred Lines” ignited a firestorm online, where commenters called it everything from misogynistic to “rapey.” Mod Carousel, a male burlesque group from Seattle, created their own flipped version of the video in ...

Men Today

... are seeking, acknowledging this demographic’s need for assistance, and encouraging them along the way. - MARKETING GUIDANCE - "The Order of Gentleman" campaign by Jack Daniels featured a dedicated website detailing the rules of gentlemanhood, and inviting men to “join the order.” Vodka brand Luksusowa's online “Guide to Manliness” gives men humorous advice on such manly topics as “how to wear a beard,” “how to eat a sandwich,” and “how to make small talk.” Givenchy’s “Gentlemen Only” campaign ...

The 3Rs

... both engage and inform. - USE BEFORE-AND-AFTER IMAGES TO PUT A FACE TO THE RESULTS OF DONATIONS - (RED) shows the drastic and fast transformation of a baby given an antiretroviral treatment.Operation Smile posts before & after pics on a Pinterest board to show the effects of cleft lip surgery. MAKE IT EASY TO GET INVOLVEDF*** Cancer features step-by-step online resources for preventing, detecting, and helping to end cancer.CROWDSOURCE THEIR TALENTS & SKILLSLiNK (Liberty in North Korea) engages ...