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Macrotrends

Bot or Not

... The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.Technology has afforded shoppers superpowers of sorts; they can access virtually any product at the click of a button and compare prices with ease, meaning that selection and sales are no longer the major differentiators they once were when choosing among retailers. In this modern shopping landscape, in which many stores offer the same or similar products and ...

Good Vibes

... of their focus on spirituality over religion. Moreover, they frequently use the hashtag #goodvibes to spread positivity to their followers. - Kindness Tracking - PERSONALHEROES Social platform PersonalHeroes tracks the positive impact one makes on other people’s lives, weighs their good deeds in a custom algorithm, and provides a kindness score that they can display to their friends and followers. RIPILRipil is a kindness tracker that lets users list the good deeds they do in order to achieve a ...

Digital Trends

... marketers are already making use of remote-controlled telepresence devices to allow their fans to be in two places at one time. San Pellegrino’s Three Minutes in Italy campaign gave users 180 seconds of real-time, remote control over a tablet-enabled robot as it roamed the streets of Taormina. Coca-Cola’s annual Summer Love Festival this year featured The Social Robot, through which fans at home could view the camp, listen to live music, and interact with festivalgoers. And in the workplace, versions ...

Major Dads

... bathrooms for men to use to change a dirty diaper to men wearing their babies; and even when I go to family-friendly classes during the week, there are a few dads that show up with their kids. I think society in total supports more father involvement and we see it everywhere.LIZ, 34, MAAmong those who have children, fatherhood is a key piece of their identity as much as, if not more so, than their career. Men were disproportionately more likely than women to have lost their jobs during the recession ...

Slow Web

... weaknesses and its potential for the future. At the same time, they’re uncovering and exploring distinct and divergent uses for the medium. Across the Web’s 10-year evolution, a Fast Web mentality, which prioritizes speed, efficiency, and productivity, has remained predominant. The spirit and purpose of the Fast Web is aptly summarized in Facebook founder Mark Zuckerberg’s catchy credo, “move fast and break things.” But this utilitarian approach to Web use is now seeing a backlash in the emergent Slow ...

Marketing Tips

... from in-house experts and guest presenters. They can also make instant prints at kiosks throughout the store, step inside a photo booth, and sip on free coffee in the social creative space. IKEA IKEA launched a campaign called “Instead Of” cafes, in which it created rentable kitchens in Moscow and St. Petersburg for people to use for their personal needs. The spaces showcased the brand’s kitchen offerings while giving visitors a space for everything from children’s parties, to dates, to meet ...

GPS (Global Positioning Success)

... allowing consumers who buy its chocolate bar to use the wrapper as a pass on the Sanriku Railway through May 2015. By reducing the cost of transportation, the confectionary company helped promote travel in the northern region of the country, where the train line had been previously damaged.Brands around the world are helping consumers cope with environmental issues. After a winter storm destroyed hundreds of trees in Toronto, home improvement chain Lowe’s Canada gave away 1,000 red maple trees outside ...

Pop Politics

... sendups, politics are served up directly alongside (and within) pop culture, making them unprecedentedly approachable—and desirable—to youth. In fact, Facebook and Twitter are among the top 10 sources of news among both U.S. and UK youth. For all the talk about the problems with device addiction stunting society’s intellect, this is one area where technology use may actually be beneficial, specifically in its ability to raise awareness. Because politics are often found in one’s ...

Stick It

... Despicable Me and Duck Dynasty. Young consumers worldwide are drawn to these cartoon-like images, which allow them to easily add a fun, visual pop to their text communications. Ys’ and Zs’ desire to infuse their digital communications with lighthearted images led to the fast rise of emoji characters, which they use to convey their feelings and tone, and to reduce the likelihood of miscommunication between friends. Stickers provide a similar function, but are even more culturally relevant than their emoji ...

Mom Focus

... relying more heavily than ever on the assistance of tech devices and the Internet in their daily lives. More than half of moms own a smartphone, and 82% go online daily. They use tech not just for entertainment, but also for organization, shopping, financial planning, product research, and staying connected with their families and local and global communities. Many expressed that the use of tech helps them to be better, more efficient parents—which may explain their dependence on and sometimes ...