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Macrotrends

Marketing Tips

... to personally help society, too. - 1. Make it easy to donate. - Aside from money, lack of time is the biggest obstacle preventing youth from becoming more involved in social causes. Brands can help by giving them an easy point of entry to donate goods or money. Show people that donating doesn’t require a big commitment in order to have a big impact, and inspire them to integrate simple charitable actions into their regular routine. Glad To make it simple for people to give gently used items to ...

The Binge Method

... everyday and a more complete and immersive experience of favorite content. BRAND BINGEDuring ABC’s Binge Watch Week, the network made entire seasons of nine of its series available for online streaming, to encourage viewers to binge on a new show.Xbox One rewards binge viewers by unlocking achievements after they’ve met certain viewership goals, such as watching three episodes in a row on Netflix, tuning into a Twitch gaming channel for eight consecutive hours, or listening to 10 songs in a row via ...

Real Time+

... . Madewell took over Instagram with its first-ever online “flash mob.” The brand recruited employees, bloggers, and style editors to post pictures of their favorite jeans with the tags #denimmadewell and #flashtagram. For a moment, the stunt effectively plastered the site with the brand’s fashions. - BUILD A SENSE OF URGENCY - The UK National Lottery’s “Surprising Numbers” campaign targeted the country’s substantial population of rail commuters by creating ads in train terminals timed to display the ...

Monthly Deliveries

... services to reveal how their likeminded approach applies and appeals to both genders. - DOLLAR SHAVE CLUB - THE PROMOTIONDSC launched with a low- budget online ad in which co-founder Michael Dubin expounds on the service’s many advantages while riding a forklift, wielding a machete, and dancing alongside a factory worker and a person in a bear suit. The video immediately went viral thanks to its irreverent, over-the-top sense of humor. Since its premiere in March 2012, it has racked up more than 11 ...

DND (Do Not Distress)

... , brands should consider serving as a social concierge, streamlining the discovery and planning processes. Meanwhile, just as modern youth are taking a quality over quantity approach to many aspects of their lives, from the clothes they buy to the drinks they consume, they are likewise doing so with friendships. We're starting to see a shift away from big “squads” and a greater focus on having fewer, more meaningful relationships due to how much is required for one to be a good friend today (see No New ...

Global Bytes

... , snooping moms – won’t know what they’ve been doing or that they’re online. Hike’s recent ads that depict how it offers users more options to keep secrets and block others from monitoring them helped the app jump to 20 million users in June, up from 15 million in February. The app caters to Ys’ and Zs’ desire to keep parts of their social life private, and, in providing this, it hopes to steal users from WhatsApp and Line—although the latter is reportedly working on a similar feature. - INDIA'S ...

Web Esteem

... Ys’ web presence is irrevocably tied to their self-worth and self-esteem. Whereas earlier generations used to look in a mirror to confirm their with-it-ness and overall self-worth, today’s teens are instead compulsively checking their social media reflection. Their online communities are a source of not just entertainment and socialization, but also of personal validation; one correspondent told us that social media is a means of “building up an identity for yourself.” This emergent Web Esteem ...

Presence of Mind

... obtaining kinship; yet, what they may be gaining in a community may be detracting from their sense of self. In fact, the rise in crowdsourced thinking and online sharing, while advantageous in some instances, could also be spoiling Ys’ ability to process thoughts and feelings independently. Unplugging is one tactic that is already growing in popularity, but as the concept of mindfulness increasingly earns social cachet—in the past year, mindfulness has been the subject of or mentioned in over 80 ...

Global Food & Beverage Trends

... increasing array of DNA diets. Food is bigger than the mouth eating it—whether at a small dinner party, a large food festival, or around the world, food brings people together; 72% of global young people think that food/drinks help them relate to people from different cultures/countries. Whether offering entertainment or sustenance, brands should play up food and the role it plays in the brand’s lifestyle when reaching hungry young consumers.PLAY WITH YOUR FOODOne of the main barriers to engaging ...

Identity Theft

... to buy themselves more time for other interests and relationships, whether it be one’s self, one’s partner, or one’s friends. Home cleaning, home maintenance, lawn maintenance, and childcare are the four areas in which parents are most interested. Brands have a largely untapped opportunity to align with existing outsourcing services or create their own, and should market such as an accessible way for parents to attain more time with both their children and the other people in their lives ...