Global Y Identity Sep 23, 2014 global ... different cultures around the world. HEISNAM, 28, INDIATHE GLOBAL DREAM The dream for GYs is to have a life filled with rich experiences, work they love, and strong personal relationships. Material goals like home ownership are secondary. Following the global recession, they prioritize financial security and the comforts of family. Interestingly, though the media often describes Ys as self-promoters, “being famous” is the aspiration they rank lowest. How important are each of the following to you?Top ...
POP Live Jun 25, 2014 play events festivals hobbies nightlife ... A quantitative overview of hobbies, interests, and free timeFUTURE FREE TIMEIn contrast to how young people spend most of their free time today, in the future they most want to engage with new experiences in their downtime. Travel, outdoor adventures, and cultural exploration rise to the top, especially for Trendsetters. If money were no object, how would you most like to spend your free time in the future? Travel-bug - I’d like to spend my free time going to new places, and exploring new ...
Gen Z Money and Spending Mar 25, 2015 gen z money spending shopping ... restaurants, vacations, and cars. Smart Spenders Zs are conscious consumers, researching products and making sure they are getting a good value before they buy. They aren't big impulse shoppers. That said, they do like to buy and own things (unlike Ys), prefering material goods over experiences. And more than a third are willing to splurge on certain purchases. In general, teens are more more likely than tweens to be spenders, and they are also more interested in having quality items. Which of the ...
Consumed Consumer (Continued) Mar 25, 2014 ... and status of the product MEN INVEST IN EXPERIENCES The top categories for luxury purchases are electronics, clothing, and footwear. Men are willing to pay more when it comes to experiential categories, like restaurants, alcohol, live events, and movies. Female consumers are most likely to invest in more affordable luxuries, like makeup and hair care. Teens will spend more for footwear and makeup. In which of the following categories, if any, do you tend to pay for luxury items? Electronics ...
Game Changers U.S. Fan Segmentation Mar 12, 2017 ... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 6 young people. They love to immerse themselves in sports experiences, being more likely than other groups to attend live games, regularly watch pre- and post-game commentary, honor sports-related traditions, and play sports. They are loyal fans, expecting to be fans of their teams for their whole lives, and wish for more, easier ways to engage with the sports they love.Social Fansare an enthusiastic group of sports ...
Popular Culture & Music May 24, 2018 ... A quantitative overview of youth’s perceptions and experiences around music.61% of youth globally can’t go a day without listening to music, with this increasing to 74% among youth in Mexico and 70% in South Africa.76% of youth around the world listen to music at least once a day, jumping to 90% among youth in Mexico, 85% in South Africa, and 81% in the U.S. and India.7 in 10 global youth use a streaming music service, and this jumps to 9 in 10 youth in China and 8 in 10 youth in ...
Digital My Private Life Dec 23, 2014 oversharing privacy security social media ... their data safe. However, when a trusted brand experiences a security breach, it takes many 14- to 34-year-olds a long time to feel confident about the brand again.SHARE SHY Even though young people are fully entrenched in social media, only about 1 in 10 say that they share a lot about themselves online. Older Ys are more willing than their younger counterparts to share personal information in the public sphere. This is likely due to the fact that they have long been on social media and are ...
Work & Life Sep 07, 2017 ... development/mentorship and internships are very or somewhat beneficial in today’s workplace, with Trendsetters being even more likely to agree this is the case. Young women, especially those in the U.S., are significantly more likely than men to think these experiences have an added benefit. While Ys are more likely than Zs to think hands-on experience and formal professional development are helpful in today’s workplace, Zs are more likely to believe studying abroad and gap years after high school/year 12 ...
Marketing & Advertising Nov 19, 2016 ... experiences by crafting physical places that are tied to entertainment properties or personalities that consumers can visit in order to feel even more immersed. How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I like it when brands sponsor events (e.g., festivals) | I like when packaging materials provide entertainment (e.g., Pizza Hut's box designed to let kids be DJs) | I like when there are physical places tied to entertainment ...
BMS Overview Jun 19, 2015 ... A quantitative look at consumer opinion and mindset in regard to the overall health and wellness spaceWELLNESS EXPERIENCES Ys, especially Trendsetters, are known to seek diverse experiences, be adventurous, and to experiment. This mindset has led some to try homeopathic remedies, get therapeutic massages, and consult spiritual advisors, life coaches, acupuncturists, and nutritionists. While engaging in some of these activities used to be considered taboo, weird, or silly, Ys are bringing these ...
