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Gen Z Tech and Social Media

... to friends and family via text messaging, email, and instant messaging services. Many also use video and chat apps, with 13- to 17-year-olds, whose social lives blossom in their teen years, being more likely than their younger counterparts to engage in nearly all of these communication-related activities. What activities do you do regularly (at least once a week) on your mobile phone and/or tablet?Zs who own a cell phone/tablet Text message | Check email | Use an IM/messenger service ...

Betterment & Goals

... accomplish their goals.Which of the following, if any, are true for you when you achieve your goals?Please select all that apply. I set my next goal | I allow myself time to relax/take time off | I tell friends/family about it | I buy myself something new (e.g., shoes, watch) | I go out for drinks/a meal to celebrate | I reward myself with a beauty/grooming treatment | I post about it on social media | I go on a trip to celebrate | I revert back to my old ways/habits | I feel ...

Building Brand Loyalty

... me) | Access to exclusive events WANDERING EYESUnsurprisingly, price is the most significant factor impacting young people’s decision to try new brands; this includes coupons and discount codes. Product samples also entice many young consumers, especially Trendsetters to try brands and products. Reviews from other consumers, including friends and family members, prompt more young people to try new brands than recommendations from experts or sales ...

Bingeing

... bored | It's a form of escape | It's my alone time | It's so good I cannot help myself | It allows me to find out what happens as soon as possible | It's a way to procrastinate or avoid doing something | It's a way of having quality time with friends and family | It makes watching/reading/ listening more of an event | It helps me to feel more immersed | It makes me feel more culturally aware | It makes me feel productive | It makes me feel smarter | It makes me feel ...

Involvement In Social Causes

... because they are encouraged to do so by friends and family, many more opt to do so because they care about specific causes and believe getting involved makes them better people. UK youth are more likely than their American counterparts to feel inspired to take action with social causes through news or entertainment media.Which of the following, if any, are reasons why you get involved in social causes?Please select all that apply. I care about them | It makes me a better person | I feel an issue is ...

In-Store Vs. Online Shopping

... compare prices | Take a picture or screenshot of the product I want to purchase | Look at/review a product I want to then purchase online | Search for the product on the retailer's website | Message friends/family about the product I am considering | Search for the product on another retailer's website | Talk with sales associates about the product I am considering | Scan a barcode/QR code to look up product information | Search for the product on second hand sites (e.g., eBay ...

Gaming

... ) | Puzzle games (e.g., Sudoku) | Adventure games (e.g., Final Fantasy, The Wolf Among Us) | First-person shooters (e.g., Halo, Bioshock) | Simulation games (e.g., The Sims) | Classic arcade games (e.g., Pacman, Strider) | Massive multiplayer online games (e.g., World of Warcraft) | Trivia (e.g., Trivial Pursuit, Family Feud) | Role-playing games (e.g., Dungeons and Dragons) | Sports games (e.g., FIFA, Madden) | Sandbox games (e.g., Minecraft) | Virtual worlds (e.g., Second ...

Innovation & Social Media

... A quantitative overview of youth’s attitudes and behaviors towards social media.7 in 10 Trendsetters in the U.S. and UK feel their friends and family are always accessible because of technology.QUALITY OF CONNECTIONNearly four in five U.S. and UK Trendsetters agree technology makes them feel more connected rather than more isolated, while another seven in 10 agree tech has enhanced rather than diminished the quality of their social relationships.Please select one statement from each pair below ...

Love Dating

... importance on being from a good family.From the list below, what are the most important qualities for your ideal romantic partner to be/have?Please pick your top five. Kindness | Sense of humor | Intelligent | Good manners | Physical attractiveness | Open-mindedness | Shared values | Shared interests | Good parenting skills | Charismatic | Good personal style | Financially stable | Adventurous | Ambitiousness | From a good family | Good job | Culturally savvy | Shared ...