DIGITAL LUXUR-E Sep 20, 2021 ... Exploring e-commerce innovations in the fashion industryDigital shopping isn't what it used to be. Today's Millennials and Gen Z expect an elevated e-commerce experience built on convenience, customization, and AR as part of a cross-platform online/in person strategy. And smart brands are stepping up to meet, and exceed, those expectations. Read below to learn about how three brands across fashion, accessory, and sneaker markets are harnessing the flood of interest and investment in the ...
PLEASE DON’T STOP THE MUSIC Jun 29, 2022 ... on-the-ground activations. Ahead, a few that have caught our eye. - DENIM BRANDS - As festival fashion evolves post-pandemic – and flower crown-bedecked boho style becomes a thing of the past – denim brands are hoping that concert-goers will be going back to basics with good ol’ blue jeans. This year, Wrangler signed on as the “exclusive denim sponsor” of Lollapalooza in Chicago and Berlin, as well as Austin City Limits. The brand will host various activations onsite, including a booth where fans ...
SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... , yet effective, e-commerce livestreaming resonates with young consumers who are already online, eager to be entertained by influencers and ready to spend now that Millennials and Gen Zs are starting to feel more optimistic about their financial prospects, as reported in Cassandra’s March report, Risk/Reward Calculus. A range of retail stores, fashion and beauty brands are adopting this marketing strategy, collaborating with social media platforms like Instagram, TikTok, and top influencers. The ...
