598 results for '"gen y"'
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Macrotrends

Fanning Out

... social media platform. Major players like Facebook, Twitter, and Snapchat have all begun livestreaming sporting events in recent months to meet this growing demand. Young people appreciate that these platforms offer a social experience that they may not get elsewhere. Ys are looking for more ways to come together and connect, but many are finding that heading to a friend’s house to gather around the TV for a game is harder given their crammed schedules and rising responsibilities at home, while ...

Gut Check

... to grow as Ys and Zs continue to seek out quantifiable recommendations that help them narrow their field of choice. We likewise anticipate the gradual revival of the so-called “expert source,” who can provide curated, niche, and reliable recommendations better tailored to a particular taste and lifestyle. Offline, brands are beginning to offer similar tokens of “product assurance” in physical retail spaces: Nordstrom’s inclusion of most-pinned tags on popular items, for example, and grocery ...

Fempowerment

... Today’s teens consider gender equality a given; they’re proudly calling themselves feminists, and boys are getting behind the movement, too. Despite wanting gender equality, Gen Ys grew up fearful of identifying as feminists. They didn’t understand the term and mostly associated it with man-hating, bra-burning behavior. Many believed that by defining themselves by the F-word, they’d be simultaneously saying that women aren’t equal to men and advocating for female dominance. Gen Zs, however ...

Global Art & Design Trends

... , candy stylist Jackie Sorkin is producing the four-month installation in collaboration with director Zac Hartog and actor John Goodman.The Cado In line with Millennials’ so-called obsession with avocados, the fruit has inspired entire restaurants and now an Instagram-worthy exhibit centered around it. The CADO is a pop-up museum coming to San Diego this summer that will pay tribute to the fruit through interactive rooms. Highlights include an 100-foot ombré hallway where ...

Dollars For Change

... become “trendy” for a period of time (see CHANGEables), Generation Ys’ group-oriented nature drives them to support each movement in order to be part of the cultural conversation. They can’t hand over, say, $50 or $100 to every effort that comes their way, even if they care deeply about the cause, but they can usually justify giving something to support many initiatives. Making a micro donation allows them to still participate and feel connected to issues and people, without taking much of a ...

The (DIS)Connect

... . As one 28-year-old female Bitmoji fan put it in a focus group, “I went on a great date with this guy, and he followed up with me the next day by sending me a Bitmoji! It spoke to my heart!” In the digital era, the very ways in which we communicate say something important about us. Ys and Zs are compelled to research a new person they are interested in, just as they would a potential employer or brand they discovered. The wealth of information that one can access online to learn about a ...

Omnitainment

... been exposed to it their entire lives thanks to the deregulation of children’s television, which eliminated the oversight of advertising on those networks in 1981—just a year after the oldest Ys were born—meaning that they’ve been exposed to ads their entire lives. But while youth tolerated ads as a way of life in the past, they no longer have to today—consider the many hours of ads that young people don’t see because of cord-cutting. Marketers are finding themselves in a post-ad ...

Active-ists

... ;We’re the Face of Change.” Gen Ys have eschewed the days when individuals were labeled with a stereotypical persona—jock, nerd, queen bee—and ushered in a multidimensional era where youth are comfortable having diverse interests and identities. Athletes, too, are stepping out of their box. Abdul-Jabbar references the call to action given by NBA stars LeBron James, Dwyane Wade, Chris Paul, and Carmelo Anthony at the ESPYs, encouraging athletes to educate themselves on the issues facing ...

POP Marketing

... encouraged by the boundlessness of the web, Ys and Zs are hyper-attuned to the pop culture landscape—and particularly to the marketing that infiltrates it. They are experts of its forms, tropes, and patterns, and are quick to point a finger when they encounter content and ads that insult their taste or intelligence. In turn, they appreciate when brands likewise tell it like it is, whether by calling out the competition or simply demonstrating their awareness of what’s happening across popular culture ...

Z Marketing Tips

... ADVENTUROUS SIDE - Whereas Ys were coddled and overprotected, Zs are encouraged to be bold, brave, and original. They’re more inclined to push boundaries and break rules than their older counterparts, and they want marketers to speak to them as courageous and inquisitive individuals. They’re drawn to content that provides a wow factor and inspires them to live a thrilling, share-worthy existence. Audi’s “Swim” commercial reflects Zs’ desire to take risks rather than play it safe and to go against the ...