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Betterment & Beauty/Grooming

... outwardly look how they inwardly feel.Which of the following, if any, are true for you?Please select all that apply. My physical appearance is important to me | I want to outwardly look like I inwardly feel 8 in 10 U.S. and UK Trendsetters like to try new beauty/grooming products.PERSONAL CAREYoung people are into DIY beauty/grooming treatments as 67% in the U.S. and UK and more than eight in 10 Trendsetters perform treatments at home. This is especially prevalent among U.S. and UK women (76% and 78 ...

Brands & Betterment

... | Coupons or promo codes | TV commercials | A friend's post on social media | Ads on social media | Positive reviews in magazines/publications | An influencer's post on social media | In-store promotions | Events | Print ads | Radio ads | Celebrity endorsements | None of the above PRODUCT IMPROVEMENTWhen thinking about self-improvement products, about four in 10 U.S. and UK Trendsetters prefer to buy accessories, clothing, and home décor or furniture from a boutique or ...

Innovation & Privacy/Personal Security

... store their email and home address, and four in 10 allow them to store credit card information. Because purchases today happen in an instant, ease of access to bank and credit card information is of high importance among youth, with nearly four in 10 Trendsetters across the U.S. and UK saying they have their bank account or credit card information stored in a mobile wallet/payment system.Which of the following, if any, are true for you when it comes to online privacy?Select all that apply. I worry ...

Spending & Travel

... | Media subscription services (e.g. Netflix, Spotify) | Shoes | Accessories | Live events | Alcohol | Home decor | Home appliances | Fitness/sports (e.g., gym membership, sports equipment) | Furniture | Other | None of these 62% of Trendsetters in the UK and 58% in the U.S. would rather spend money on travel than on food/restaurants.PRE-WORK TO TRAVELWhich of the following, if any, would you do in order to travel?Select all that apply Give up buying new accessories | Give up eating out at ...

Luxury

... tickets, accommodations) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Children's items (e.g., diapers, kids clothing) | Traditional media (e.g., books, DVDs) | Sports/fitness (e.g., sports equipment, workout gear) | Digital media (e.g., ebooks, streaming services) | Pet care | Vehicles (e.g., cars, bikes) | Home décor/furniture ...

Shopping

... categories. This is likely higher among moms because they are still doing the majority of family shopping, despite dads taking a more involved role in all aspects of parenting today (see Major Dads). Many parents say their child influences their decisions on what toys, clothes, furniture and décor, and technology they buy for him/her. Moreover, many parents also buy items for themselves or their family, such as food, in-home entertainment, personal care products, and even vehicles, due to their child’s ...

General Travel Sentiments

... aren't interested in traveling | I don't understand people who want to stay home 7 in 10 Trendsetters in the U.S. and two-thirds in the UK try to be the first of their friends to visit/experience a destination.FEELING TRAVEL PRESSUREWhich of the following, if any, are true for you?Please select all that apply I feel unfulfilled if I don't travel frequently | I feel social pressure to travel frequently About two-thirds of Trendsetters would rather visit a destination during a special event (e.g ...

Entertainment & Media Data

... with friends and family | How much time I've spent gaming | How much money I've spent on entertainment/media | How much alcohol I have drank* | None of the above WAYS TO SPEND FREE TIME AT HOMEWhich of the following, if any, are your top five favorite ways to spend your free time at home?*Ages 21+Select up to 5. Watching TV/videos | Listening to music | Playing video games | Browsing social media | Exercising | Talking to friends/family (e.g., on the phone, texting) | Cooking | Reading ...

Gen Z & Open-Mindedness

... boys or girls.BOYS VS. GIRLSTrendsetting Zs tend to be more open-minded about gender roles in action than their gen pop counterparts. About nine out of 10 Trendsetters think it’s acceptable for women to be strong, have short hair, and be the primary money earners in a household. The same number think it’s acceptable for men to be emotionally sensitive, and to stay home and raise their children. Across the board, Z females are more accepting of defying gender stereotypes than Z males. In the U.S ...