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State Of The Union

... | Mentoring younger people | Donating to charity | Environmental conservation | Community sponsored public works projects | Technology | Scientific discovery | Supporting small businesses | Participating in events to raise awareness/money | Reducing consumption | Supporting brands that give back or are socially conscious | 1-to-1 types of purchases | Voting | Government sponsored public works projects | Corporate innovation | Participating in challenges to raise awareness/money | The arts ...

Consumed Consumer

... the money or are bored in the middle of the night, you make a binge purchase. That’s how I shop now and also how several of my friends shop. ASHLEY, 30CONSUMER TYPES Half of young people today consider themselves Deal Hunters who are constantly on the quest for the best price. Four out of 10 consider themselves Planners and do extensive research before embarking on a shopping expedition. Representing about one-third of young shoppers, Customizers strive to put their own stamp on the items they ...

Playing House

... earn money | Drinking alcohol (Base: Those 21+ In The U.S. And 18+ In AUS/UK) | Cleaning/doing laundry/organizing my living space | Listening to podcasts | Playing physical games (e.g., board games, cards) Listening to music | Watching TV/videos | Browsing social media | Playing video games | Talking to friends/family (e.g., on the phone, texting) | Working on passion projects (e.g., art, music) for fun | Reading for pleasure (not for school/work) | Drinking alcohol (Base ...

Young People And Politics

... or issue on Facebook | Share something interesting I learned about a candidate or issue on social media | Share my support for a candidate or issue on social media | Display political affiliations or beliefs offline (e.g., bracelet, bumper sticker) | Donate money to a campaign or issue | Display political affiliations or beliefs online | Attend an event for a candidate or issue | Write to politicians or government agencies | Donate time to or canvas for a campaign or issue | Run for ...

Global Y Identity

... amount of money you have | Having free time | Your job title | How big your social circle is | How cool your job is | Having a big house | The amount of vacation time you have/ take | The number of children you have | The kind of car you drive | Owning designer clothing and accessories How happy you are | How happy your marriage/romantic relationship is | The experiences you’ve had (e.g., places you’ve traveled, etc.) | How much you love your job | The amount of money you have | Having ...

Current Financial Situation

... or trust funds. However young men are more likely than young women to have both. Parents are slightly more likely to have financial assets, with 26% of global parents saying they have money set aside for their children’s future. Which of the following, if any, do you currently have?Please select all that apply. Savings for my child(ren)'s future (e.g., education, special occasions) (Base: Parents) | Stocks/bonds | A trust fund Savings for my child(ren)'s future (e.g., education ...

Building Brand Loyalty

... consumers who are perceived to be inconsistent. Providing free shipping, good customer service, and a reward or cash back program would make more than half of young people in the U.S. and UK more brand loyal. Women in both the U.S. and UK are more likely than their male counterparts to be loyal to brands that offer these perks. Feeling personally connected to brands, either by being recognized for the time and money they spend or by brands responding to their questions, would also encourage many ...

A&S Dating And Relationships

... A quantitative overview of youth's attitudes and behaviors surrounding friendship, dating, relationships, and marriage.MARRIAGE MATTERS While both owning a home and having a wedding are traditional milestones, if young people had to choose between the two, they would overwhelmingly put money toward a home rather than a wedding. This is especially true for trendsetters. As young people reimagine the concept of "home" to better fit their generational preferences and circumstances, it's a ...

Work Life & Loyalty

... the money (48%). This number jumps to 67% among Trendsetters. Another 35% say they stay at jobs they don’t like because they don’t want to quit before having something else lined up, going to 49% among Trendsetters. Many also stay because they are waiting for something better to come along, are hoping their situation improves on its own, or think it’s too hard to get a new job. Only 12% stay because they don’t want to have to tell their boss they are quitting. Why are you still working at a ...

BMS Mind

... | My therapist's office | Nowhere | Using new equipment 86% OF Ys SAY THEY ARE STRESSED. SOURCES OF STRESS Due to their different life stages, Ys and Zs worry about different things. Money and debt are the primary sources of stress for Ys, whereas teen Zs are most stressed about their education, social relationships, getting enough sleep, and finding their passion in life. Women, who are more likely to say they’re stressed, worry more than men about finances, sleep, family, and ...