381 results for '"technology"'
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Gender Consumer

... technology that would let them preview and play with options. Which of the following would you like to see more of in stores? Select all that apply. Virtual mirrors | Customer reviews in-store | Check-in or location-based rewards | A customized section where items are selected for you | Internet-enabled kiosks to connect you to product information and reviews | Mobile wallet technology that lets you pay by scanning your phone | Mobile tags/ QR codes that can be scanned in-store to bring up ...

Gen Z Zscape

... that I listen to | Through my hobbies/ interests/ passions | Games that I play | My style | Entertainment that I watch | Creative arts that I do | Social media | Personal grooming | Decorating my room/ school locker | Sports that I play The websites I visit/use | Personalizing my stuff | Brands I buy/ use | Things that I collect | Customizing technology devices | The apps that I download on my phone and/ or tablet | Stores that I shop at | Photography | The types of people ...

Global Y Identity

... emotions. DEEPAK, 32, INDIAMy generation likes to broaden their horizons and get in contact with people from other cultures and other countries. Because of modern technology, it’s so easy to do so and to be well-informed about what’s happening in the whole world. SANDRA, 30, GERMANYTechnology and affordable opportunities to travel put this generation in contact with the whole world. Prejudices disappear and the interest in other people and cultures expands. SEBASTIAN, 29, GERMANYOur generation has had ...

Consumed Consumer (Continued)

... of yesteryear. MAX, 26Today, luxury brands are often technology brands, whose items provide entertainment. JAKE, 17SHELLING OUT FOR LUXURY Consumers are willing to shell out for luxury brands when they believe in the quality and longevity of their products. More than one-third are willing to splurge on luxury goods when gifting to others, and 3 in 10 say that great customer service can also prompt them to invest. Which of the following reasons motivate you to pay more for a luxury item when a ...

Consumed Channels

... view the online products on a computer and, if I decide to make a purchase, it’s also a lot easier to put in my personal information (home address, credit card info, etc.).MICAH, 17THE DEVICESYoung consumers use the technology already at their fingertips to optimize the shopping experience. Their different devices serve unique purposes in the path to purchase. In general, laptops are the preferred shopping device for both purchasing and the bulk of pre-purchase research. Smartphones are most ...

Digital Life

... /movies | Shopping | Comedy/ humor | Games/ Gaming | News | Technology | Cooking/ food | Health & fitness | Sports | Personal/ lifestyle | Fashion/ style | Finance/ banking | Science Beauty | DIY/ crafts | Celebrities & gossip | Literature/ books | Photography | Brands/ products | Travel | Design/ art | Politics | Business | Kids/ parenting | Car/ auto | Home & Garden | Religion/ faith/ spirituality | Eco-friendly/ green MORE FOMO Almost one-third of young people cite ...

POP Live

... club/ show | Attended a gallery/ museum event | Attended an nighttime educational event or lecture | Sought out an art activity/ craft night FESTIVAL LOVEAbout one-third of Mainstream and two-thirds of Trendsetters have been to a music festival in the past year. Four in 10 Trendsetters have also attended a wine/beer festival. Have you been to any of the following types of festivals/events/conferences in the past year? Music | Food | Technology | Educational | Film | Art/design ...

Digital Communicate

... something from them. I don’t think it is right, but it is true. TAYLOR, 22I don’t feel that technology has really delivered on its promises of bringing people closer together. Even though it’s easier to stay in touch, people rarely do. Everybody is super-busy (partially because of technology) and so the number of meaningful interactions, whether online or offline, goes down.MIKE, 34I think the Internet, FB, and Instagram are the best tools for communication these days, which is great because EVERYONE is ...

POP Landscape

... WORLDUP TO DATE When it comes to staying current in culture, young people think it’s important to be knowledgeable about both lighter topics and harder news/world events. They’re well-balanced in the types of content they consume, and consider it most important to be up to date on music, news, technology, and movies. Older Ys tend to skew slightly more toward serious topics like politics, but all respondents express a desire to know what’s going on across a wide range of subjects. How important is it ...

Global Y Consumer

... . Travel and vacations emerge as top splurge categories, especially in South Korea, Brazil, China, the UK, and Spain. Nearly a quarter of GYs say they’re willing to splurge on live events like concerts and theater performances; and approximately 4 in 10 GYs, and more than half in India and China, splurge on dining out. Which of the following products/services do you tend to splurge on (i.e., spend extra money)? Electronics/ technology | Fitness | Accessories | Makeup | Hair care | Vacation/ travel ...