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Innovation Reality Check

... clothes with the assistance of these technologies. Another one in two Trendsetters across the U.S. and UK are also interested in trying new hair/facial hair styles, makeup, and home décor with the help of AR and VR. Out of both countries, women in the U.S. are the most likely of any group to show a strong interest in the assistance of augmented/virtual reality technologies to enhance their experiences in each of these categories.For each of the following categories, which of the following, if any ...

Future of Finances

... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...

Work & Life

... development/mentorship and internships are very or somewhat beneficial in today’s workplace, with Trendsetters being even more likely to agree this is the case. Young women, especially those in the U.S., are significantly more likely than men to think these experiences have an added benefit. While Ys are more likely than Zs to think hands-on experience and formal professional development are helpful in today’s workplace, Zs are more likely to believe studying abroad and gap years after high school/year 12 ...

Betterment & Social Media

... A quantitative overview of how social media influences young people’s self-improvement.APP-EARANCEUK Trendsetters (46%) are slightly more likely than U.S. Trendsetters (43%) to use apps/filters to improve their appearance in pictures they post on social media. However, more U.S. Trendsetters (39%) use tools/devices (e.g., selfie light, camera lens) to improve their appearance in pictures on social media than UK Trendsetters (33%). Consistently across both countries, women and Zs are the most ...

Gender Story

... disagree with each of the following statements?“Strongly agree” and “Agree”, 5-point scale I fully support gender equalIty | Gender doesn’t defIne a person as much as It used to | Men and women don’t need to conform to tradItIonal roles and behavIors anymore | My generatIon Is pushIng the boundarIes of what It means to be femInIne and masculIne | Gender lInes are blurred today | Gender roles are confusIng today THOUGHTS ON GENDER TODAY I think the men of my generation have lost a lot of ground ...

Innovation & Smart Devices

... devices at all.SMART DEVICE INTEGRATIONAs groundbreaking new technologies and innovations emerge, smart devices are here to stay. 96% of U.S. and 64% of UK Trendsetters agree that smart devices will become more integrated in our everyday lives, and another nine in 10 think all homes will have smart devices in the future. Looking deeper into the gender breakdown, women in the U.S. are more likely than their male counterparts to see the continued integration of smart devices into their daily lives.How ...

Gaming

... -related video games is because they believe these types of games bring people closer together. In fact, about a quarter of young adults think sports-related video games help people feel more connected to their favorite teams, players, and peers. Young men in both the U.S. and UK are more likely than young women to feel this way.Which of the following, if any, are true for you?Please select all that apply. Sports-related video games help people feel more connected to their favorite team or players ...

BMS Mind

... acquiring it and revere informal and experiential learning over structured lessons. They acknowledge that it takes a lot of time to be psychologically healthy but note that finding intellectual stimulation is easier than ever. Men more so than women say creativity is a measure of intelligence and that technology has made them smarter. How strongly do you agree or disagree with each of the following statements?Summary of Strongly/Somewhat Agree Being able to apply the knowledge you have is more important ...

A&S Dating And Relationships

... , their friends have significantly greater access to their day-to-day activities, as well as their personal thoughts and feelings. Young men are more likely than their female counterparts to say their co-workers know them well. While men can socialize more freely with the legacy of the “Old Boys’ Club” to lean on, women may be more personally guarded as they strive to progress professionally. How well, if at all, would you say each of the following people knows you?All respondents, excluding N ...

Shopping and Technology

... Young people crave technology that makes their shopping experience more informed, convenient, and social.Half of U.S. and UK Trendsetters have posted reviews online.Men are more likely than women to modify or hack a product to make it better.More than a quarter of youth and nearly a third of Trendsetters like services that help them track their purchases.PAYMENT PREFERENCESYoung consumers want convenient and efficient ways to conduct transactions. To that end, the majority have used or ...