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Shared Interests With Friends

... way young people make new friends is at school or at work, with 64% of U.S. youth and 56% of UK youth doing so. Additionally, 78% of Gen Zs in the U.S. and 72% of U.S. women find this to be true. Half of youth have also met new friends through previously existing friendships, emphasizing the desire to have friends with similar tastes and shared interests.In which of the following ways, if any, have you ever met friends?Please select all that apply. At school/work | Through other friends | On ...

Gender Consumer

... A quantitative overview of shopping habits and preferences as relevant to gender.MEN ARE ACTIVE SHOPPERS Women are slightly out-shopping men, but men are shopping at a wider variety of stores. Men’s shopping habits mirror those of their female counterparts for most store categories, especially online stores. However, women tend to turn more to discount or bargain stores, such as dollar stores, while men are more drawn to electronics and sporting goods stores. Which, if any, of the following ...

BMS Mind

... acquiring it and revere informal and experiential learning over structured lessons. They acknowledge that it takes a lot of time to be psychologically healthy but note that finding intellectual stimulation is easier than ever. Men more so than women say creativity is a measure of intelligence and that technology has made them smarter. How strongly do you agree or disagree with each of the following statements?Summary of Strongly/Somewhat Agree Being able to apply the knowledge you have is more important ...

Future of Finances

... A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.70% of youth and 77% of Trendsetters want to be able to customize their bank accounts.WAY TO PAYYoung adults are likely paying for purchases with plastic or digitally as only a third say they carry cash and a quarter don’t use checks. While women are more likely than men to carry cash, they are also more likely not to use checks. Trendsetters, however, are much more ...

Work & Life

... development/mentorship and internships are very or somewhat beneficial in today’s workplace, with Trendsetters being even more likely to agree this is the case. Young women, especially those in the U.S., are significantly more likely than men to think these experiences have an added benefit. While Ys are more likely than Zs to think hands-on experience and formal professional development are helpful in today’s workplace, Zs are more likely to believe studying abroad and gap years after high school/year 12 ...

A&S Dating And Relationships

... , their friends have significantly greater access to their day-to-day activities, as well as their personal thoughts and feelings. Young men are more likely than their female counterparts to say their co-workers know them well. While men can socialize more freely with the legacy of the “Old Boys’ Club” to lean on, women may be more personally guarded as they strive to progress professionally. How well, if at all, would you say each of the following people knows you?All respondents, excluding N ...

A&S Home and Family

... A quantitative overview of young adults' attitudes and behaviors surrounding home and family.WOULD YOU RATHER...? Although they like not being tied down by possessions, young adults would prefer to own rather than rent or use a sharing program for certain items; this is especially true among young women. For instance, the majority—especially teen Zs—would prefer to own both a car and a bike than to access them via a sharing program. This is likely because the sharing economy is ...

A&S Landscape

... children are milestones that many young adults no longer want to achieve or are unsure about, likely because they don’t want to be saddled with the debt or responsibilities associated with marriage and parenthood. Young women are more traditional than young men, with more of them saying they have or want to to college, get married, and have children. Which of the following, if any, have you already done or do you want to do in your life? Go to college | Live on my own | Have children | Purchase or ...

Innovation Reality Check

... clothes with the assistance of these technologies. Another one in two Trendsetters across the U.S. and UK are also interested in trying new hair/facial hair styles, makeup, and home décor with the help of AR and VR. Out of both countries, women in the U.S. are the most likely of any group to show a strong interest in the assistance of augmented/virtual reality technologies to enhance their experiences in each of these categories.For each of the following categories, which of the following, if any ...

Gender Entertain

... conversations over dinner are the primary ways that women bond with female friends. Which of the following do you consider to be bonding activities with your same-gender friends? Play games (e.g., board, card, video, etc.) | Watch TV/ movies | Play sports | Watch sports | Listen to music/ concerts | Work out/ exercise | Nature & outdoors (e.g., camping, hiking, etc.) | Drink/ bars/ clubs | Go out to dinner | Text | Go on vacation Talk on the phone | Do a creative project | Chat/ IM | Volunteer ...