Work & Life Sep 07, 2017 ... development/mentorship and internships are very or somewhat beneficial in today’s workplace, with Trendsetters being even more likely to agree this is the case. Young women, especially those in the U.S., are significantly more likely than men to think these experiences have an added benefit. While Ys are more likely than Zs to think hands-on experience and formal professional development are helpful in today’s workplace, Zs are more likely to believe studying abroad and gap years after high school/year 12 ...
BMS Overview Jun 19, 2015 ... , taking naps, and praying at least once per week. Men are more likely than women to engage in wellness activities. Age also plays a factor: older Ys are more likely to take supplements and visit spas, while younger Ys are more likely to nap and spend time in nature, and Zs are more likely to play games and pray. How often, if ever, do you do each of the following activities?Those who do these activities at least once per week Exercise | Play games | Take nutritional supplements/ vitamins | Nap ...
Gender Image Sep 22, 2013 ... A quantitative overview of self-image has relevant to gender.TEEN GIRLS MOST UNHAPPY WITH APPEARANCE Men are slightly happier with their appearance than are women. Only one-third of teen girls claim to be very happy with their looks. How happy are you with your looks/appearance in general? Top 2 box (Net) | Completely happy | Very happy | Moderately happy | Bottom 2 box (Net) | Slightly happy | Not at all happy ONLY 18% OF WOMEN STRONGLY AGREE WITH THE STATEMENT, "I CONSIDER MYSELF ...
BMS Body Jun 22, 2015 ... A quantitative overview of physical health and wellness habits and preferencesCONSCIOUS CONSUMERS Most Ys are thoughtful about what they put into their bodies, with Trendsetters and women being more likely than average to be conscientious about what they consume. Most Ys prefer to drink water rather than sports drinks when exercising, try to eat non-processed foods and home-cooked meals, and avoid fast food. Older Ys are particularly likely to watch what they eat, while younger Ys are ...
Gender Marketing Sep 26, 2013 ... A quantitative overview of marketing and advertising preferences and perceptions, as relevant to gender.MISUNDERSTOOD & MISREPRESENTED Both men and women feel that their gender is misrepresented in ads, with only 13% of women and just over a quarter of men deeming portrayals of their gender to be accurate. On a scale of 1-5, how accurate are portrayals of your gender in most of the ads that you see?“Extremely interested” and “Very interested,” 5-point scale 5 (Extremely Accurate) | 4 | 3 | 2 ...
Gaming Mar 05, 2017 ... -related video games is because they believe these types of games bring people closer together. In fact, about a quarter of young adults think sports-related video games help people feel more connected to their favorite teams, players, and peers. Young men in both the U.S. and UK are more likely than young women to feel this way.Which of the following, if any, are true for you?Please select all that apply. Sports-related video games help people feel more connected to their favorite team or players ...
Social Communication Preferences Nov 29, 2017 ... among women. FaceTime and Skype fall short with one third using them in the past year. Less than one in five U.S. youth have used WhatsApp, KIK, and Hangouts. In the UK, over half of youth have used WhatsApp in the past year. It is important for brands to recognize the difference in chat apps when targeting U.S. and UK youth.Which of the following chat apps, if any, have you used with in the past year?Please select all that apply. Facebook Messenger | FaceTime | Skype | WhatsApp | KIK ...
Nightlife Nov 25, 2017 ... , big crowds, loud noise, and long lines. One in two Trendsetters say the high cost of going out is off-putting, and two in five feel this way about the large crowds. An expensive night out is the number one pain point among women in the U.S. (52%) and the UK (49%), as well as for Trendsetters.Which of the following, if any, do you dislike about nightlife?Please select all that apply. Too expensive | Crowds | Noise | Long lines | It starts too late | It's unhealthy | Having to get dressed up ...
Gender Story Sep 18, 2013 ... disagree with each of the following statements?“Strongly agree” and “Agree”, 5-point scale I fully support gender equalIty | Gender doesn’t defIne a person as much as It used to | Men and women don’t need to conform to tradItIonal roles and behavIors anymore | My generatIon Is pushIng the boundarIes of what It means to be femInIne and masculIne | Gender lInes are blurred today | Gender roles are confusIng today THOUGHTS ON GENDER TODAY I think the men of my generation have lost a lot of ground ...
Sports & Food & Beverage Mar 03, 2017 ... supplement pills | Protein shake/powder | Vitamin supplement powders WHY CONSUME SPORTS-RELATED FOOD & DRINKSYoung adults who consume sports-related foods and drinks do so primarily to lose or gain weight, especially U.S. women. Other common reasons young adults consume sports-related foods and drinks are to help their bodies prepare for and recover from workouts, recommendations from friends and family, and to gain muscle – a large driving factor for U.S. men in particular. Only about one in 10 young ...