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Macrotrends

Free Spirit(uality)

... discuss religion and spirituality. Which of the following, if any, are true for you? Now that I have children, I feel it's important to raise them with religion (Base: Parents) | Religion is a useful moral compass | I think it's cool when people share inspirational quotes/videos online | I think religion/spirituality is lacking in today's society | I don't subscribe to one belief system, but rather pick and choose the elements that fit my personal definition of spirituality | Religion ...

Digital Etiquette

... kinds of misunderstandings that may annoy or anger users on both sides of a conversation.In response, young individuals have developed a comprehensive new etiquette of rules and tactics for communicating more effectively and respectfully over digital media. Marketers, too, must learn and adhere to the new rules of Digital Etiquette to avoid overstepping these evolving parameters of online politesse.As recently as a decade ago, when a majority of conversations still took place face-to-face ...

Outer Limits

... MARKETINGLast year, AXE launched the AXE Apollo Space Academy, an online contest to send 23 winners to the edge of space with Space Expedition Corp. After the online component, 100 people were sent to the Axe Apollo Space Camp in Florida to compete in space-simulation challenges for a seat on the ship. KLM Royal Dutch Airlines hosted a “Claim Your Place in Space” contest, in which a GPS-enabled balloon was launched in the Nevada Desert, and fans were tasked with guessing the height and location of the ...

Culture Spotlight On Indonesia

... In Indonesia, music goes hardcore while fashion trends toward modesty.Indonesia's popular culture scene is complex and even unexpected, with over-the-top soap operas dominating the TV landscape, heavy metal music making noise, modest fashion creating a statement, and the movie industry leading the charge, though the country is far behind when it comes to LGBTQ rights and portrayals in the media.Drama Queen: Soap Operas Are The Dominant GenreSoap operas, known as sinetron, are the highest ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...

IRL (In Real Live)

... signed a deal with iPic to screen 10 of its original movies in theaters simultaneously with their release online. Similarly, Marvel announced that it's turning "The Inhumans" into a TV series on ABC, but it will air the show in IMAX theaters prior to its TV debut. In addition, Syndicated, an independent theater in Brooklyn, airs select TV shows live each week. In a focus group, a 28-year-old man noted that he goes there regularly to watch The Walking Dead as it’s broadcast. He ...

Tricks Of The Trade-Off

... CONVENIENCE VS. HUMAN INTERACTIONFor today’s consumers, who don’t have to step foot in a store thanks to online shopping and who can use self-checkout even when making a purchase in-person, it’s becoming increasingly easy to avoid everyday human interactions. Moreover, everything from going to the doctor to taking a workout class can be done digitally nowadays, and society is only headed further in this direction with virtual ordering at restaurants, as well as contactless shopping like Amazon Go. While ...

Shop Class

... Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.Experiences have become a key form of social currency among young people, who value them for their minimalist footprint (most don’t require the accumulation of possessions), self-improvement tools, and storytelling material. Similar to how the growing practice of Fauxsumerism affords consumers the identity markers of consumption and brand affiliation at no ...

Men Today

... counterparts. The new dynamics of the contemporary gender landscape have rendered the very concept of masculinity murky and confusing. Unsure of how best to act, or what it even means to be a man today, young male consumers have begun to actively seek out guidance on how to be constructive members of contemporary society—without forsaking their gender altogether. In response to this nascent demand, resources are emerging both online and off to suggest and explain modern approaches to manhood. Currently ...

ROI (Return On Image)

... think about how they’d tell their brand story if they could not use words—we call it ‘branding beyond words.’ Instagram gives marketers the opportunity to use imagery to communicate their most powerful brand messages in a way that resonates with an extremely engaged mobile audience. SARAH PERSONETTE, HEAD OF GLOBAL BUSINESS MARKETING AT FACEBOOKThe Power of the Profile Young people’s online reputations are of the utmost importance to them in their social media interactions. Older Ys, particularly ...