Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... is inspiring shifts in consumer behavior both on- and offline.I am sincerely nervous that I have so many email accounts to keep track of. A few years ago I did extensive work to hack back into my MySpace account just to delete it. I unsubscribe from email lists as soon as I realize I’ve been put on them. I get totally freaked out that my information is expanding and my online footprint is permanent. So I avoid signing up for services or online accounts I know I won’t use more than once, and I ...
Stick It Dec 11, 2013 communication media & entertainment messaging mobile ... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...
Total Recall Dec 13, 2013 technology apps ... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...
Global Music Trends Jun 03, 2018 ... just hype by making a more relevant connection with fans than a post on social media. Like the growing number of Instagrammable museums, such activations are on the rise as places for young consumers to earn social cred by sharing photos of their visit, but even more importantly, to have a real life touchpoint with the music they listen to and enjoy. Gorillaz The Gorillaz are experimenting with interactivity as well as virtual reality. Damon Albarn and Jamie Hewlett of the band teamed up ...
Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.As they strive for self-improvement, young people are working on themselves from the outside in by turning to style as a tool for betterment. Rather than flipping through a fashion magazine like previous generations or scrolling through social media as they may be expected to nowadays, modern youth are relying on their internal compass ...
Monthly Deliveries Sep 15, 2013 ... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...
Pro-LGBT Sep 10, 2013 ... media hashtag, #luckytobe. A celebration of Pride Month, the campaign encouraged people to tweet and post online reasons for why they’re prideful—a natural fit for a cereal that contains marshmallow rainbows. OREO, in a social media effort to show support for Pride Month, created an ad depicting a rainbow Oreo that received 143,000 likes on the first day of being posted on Facebook. THE KNOT launched a digital Gay Weddings magazine. AMERICAN APPAREL created its now-popular “Legalize Gay” tee in 2008 ...
Gender Worldwide Sep 09, 2013 ... ’ parents. Meanwhile, the longstanding tradition of Indian parents taking out newspaper ads in their hunt for their child’s spouse has gone digital. Singles today can themselves create profiles and respond to prospective partners, with or without the help of their parents. The online matchmaking/marital service Shaadi (Hindi for “wedding”) has 20 million users, and more experiential companies like the newly popular Floh organize events, like cookouts and yacht parties, at which singles can meet (for a ...
Gender Flipping Sep 11, 2013 ... had been written by or for women. Within 24 hours, hundreds replied via the hashtag “#coverflip.” The results revealed a drastic difference in artistic treatments of titles meant for men as opposed to those meant for women. MOD CAROUSEL’S “BLURRED LINES”Robin Thicke’s uncensored video for “Blurred Lines” ignited a firestorm online, where commenters called it everything from misogynistic to “rapey.” Mod Carousel, a male burlesque group from Seattle, created their own flipped version of the video in ...
Men Today Sep 03, 2013 ... are seeking, acknowledging this demographic’s need for assistance, and encouraging them along the way. - MARKETING GUIDANCE - "The Order of Gentleman" campaign by Jack Daniels featured a dedicated website detailing the rules of gentlemanhood, and inviting men to “join the order.” Vodka brand Luksusowa's online “Guide to Manliness” gives men humorous advice on such manly topics as “how to wear a beard,” “how to eat a sandwich,” and “how to make small talk.” Givenchy’s “Gentlemen Only” campaign ...