Digital Communicate Dec 26, 2013 communication apps ephemeral messaging mobile ... phone While watching TV | Right before I go to bed | The second I wake up | On the toilet | During class | At work | At the dinner table | While driving/commuting | While sleeping | During sex | None of the above 151 TABLET: DAILY USEMore than half of tablet owners use their tablets at least once a day, with about one-third using their tablets multiple times per day. How frequently do you use your tablet?Among those who have a tablet All the time | Multiple times per day | Every day | A ...
Digital My Private Life Dec 23, 2014 oversharing privacy security social media ... religious affiliations, sexual orientation, and location drop to the bottom of the list which is in line with their efforts to be more selective sharers. Which of the following types of content, if any, do you like to share on social media?Social Media Users Photos | Content that's funny | Content that makes me happy | Photos/ Videos of my life | My favorite movies/ TV shows | Music I am listening to | Causes I care about | My mood | Content that's inspiring/ inspirational quotes | Games I'm ...
POP Marketing Jun 26, 2014 marketing media & entertainment branding celebrities experiences ... lecture/education talk | Original content | Curated content | A brand YouTube channel | A brand Instagram page | A traditional TV commercial | A two-minute mini-film | A cool experience | A cool product | A helpful life hack | A fun quiz CELEB/BRAND PARTNERSHIPS Young people today most want to see an authentic and natural connection between celebrities and the brands they represent. That being said, 37% like to see celebrities involved in product creation and ideation, and more than ...
Gen Z Brands and Marketing Mar 26, 2015 communication gen z marketing branding social media ... automatically play are intrusive, because what if I didn't want to see the post? It just feels like they're force-feeding advertising to us. TYSON, 16, CABrands with the Best Ads Thinking about ads that you see from brands and companies, whether shown before a video or shown on TV, what brand/company created the best ad that you’ve seen recently? 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 Game On Zs love gaming, and that love extends to brands that help them feed this pursuit. A ...
Consumed Channels Mar 26, 2014 retail spending e-commerce mobile shopping ... items (e.g., apparel, footwear, accessories, home) are selected for you | Mobile apps that provide in-store assistance or connect you to salespeople | Curated looks/styles only available in-store | A designated “women's lounge,” where women can take a break from shopping, watch TV, browse through magazines, or just relax | Social mirrors that take pictures of you that you can send to friends for feedback on different items/outfits | A designated “men's zone,” where men can take a break from ...
BMS Body Jun 22, 2015 ... especially likely to eat on the go. Which of the following, if any, are true for you? I prefer water over sports drinks when exercising | I watch what I eat | I've cut down on the amount of fast food I eat | I drink juice because it’s healthy for me | I have equipment/appliances to make juices/smoothies at home | I try to primarily eat non-processed foods Which of the following, if any, are true for you? I watch TV shows / movies / YouTube videos about food | I eat protein bars because they are ...
Global Y Consumer Sep 25, 2014 global retail brick-and-mortar e-commerce sharing economy shopping ... more so than any other country. In Italy, India, and South Africa, more than half of Ys say that styling and graphic design is of importance to them in ads. Thinking about the ads you encounter on TV, online, or on billboards, which of the following qualities appeal to you most?Select all that apply Humor | Great music Select all that apply Simple messages | Short & sweet | Styling/graphic design Select all that apply Emotional connection | Bold and bright colors | Interactive content Select ...
Consumed Consumer (Continued) Mar 25, 2014 ... (e.g., plane tickets, hotel reservations, etc.) | Personal care & grooming products (e.g., deodorant, hair styling, facial skincare, etc.) | Electronics/tech & accessories (e.g., TVs, computers, mobile devices, etc.) | Nonalcoholic beverages (e.g., sodas, energy drinks, juice, water) | Live entertainment (e.g., sporting events, concerts, movie tickets, etc.) | Dining (e.g., restaurants, bars, takeout, fast food, etc.) | Digital media (e.g., ebooks, video games, mp3s, apps, etc.) | Apparel ...
Gender Story Sep 18, 2013 ... more able to permeate primetime TV, the idea of ‘gender norms’ is becoming less and less applicable. Our generation doesn’t ‘push the boundaries’; rather, we ignore the boundaries. We don’t suddenly say it’s masculine to do theater or feminine to play basketball. We just say, ‘who cares? ADAM, 22Someone’s gender should not dictate any assumptions about their life. Men face fewer pressures today to uphold the traditional ‘manly, chivalrous, breadwinner’ persona. The rise of hipster fashion and ...
Gender Love/Sex/Dating Sep 23, 2013 ... what they’re doing, or where they’ve gone. Which of the following most closely describes your ideal date? The standard (dinner and a movie at a theater) | Outdoor adventure (going to a sports game, a hike, or a walk along the beach) | House-bound (hanging out at home together watching tv, listening to music, or playing a board game) | Romantic night in (candlelight dinner and movie at home) | Paint the town red (going out to an upscale restaurant, lounge, or club) | Culture vulture (going to a ...