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Macrotrends

Z Marketing Tips

... ADVENTUROUS SIDE - Whereas Ys were coddled and overprotected, Zs are encouraged to be bold, brave, and original. They’re more inclined to push boundaries and break rules than their older counterparts, and they want marketers to speak to them as courageous and inquisitive individuals. They’re drawn to content that provides a wow factor and inspires them to live a thrilling, share-worthy existence. Audi’s “Swim” commercial reflects Zs’ desire to take risks rather than play it safe and to go against the ...

POP Marketing

... encouraged by the boundlessness of the web, Ys and Zs are hyper-attuned to the pop culture landscape—and particularly to the marketing that infiltrates it. They are experts of its forms, tropes, and patterns, and are quick to point a finger when they encounter content and ads that insult their taste or intelligence. In turn, they appreciate when brands likewise tell it like it is, whether by calling out the competition or simply demonstrating their awareness of what’s happening across popular culture ...

Data Mine

... stricter actions against companies who fail to keep it safe, most Ys and Zs aren’t actually asking for such measures. Only 19% in the UK and 18% in the U.S. have tried to limit or revoke access to their personal information online (e.g., LifeLock, ForcePoint Data Protection). In the past, consumers were willing to pay for such products and services that touted data protection, but they’ve realized that in today’s world, trying to protect oneself is a hassle that’s not worth the effort or the cost&mdash ...

State Of The Art

... this technology for their creative outputs, whether in the entertainment, music, art, or design realms, should broadcast their use of A.I. and invite their young consumers to experience the richer and groundbreaking results alongside them. While Ys and Zs have divulged that they worry about automation decreasing creativity, they’ll see that this is not lost when they’re watching a show with an A.I.-generated script or listening to music synthesized with algorithms and find that their entertainment ...

MEtail

... production. Ys and Zs are further finding ways to express their MEtail inclinations in everyday activity. Even their social networks are taking on marketplace features. Platforms such as Threadflip integrate listings into individuals’ social streams, making the effort to sell a part of the ongoing conversation. Meanwhile, users are opting to sell products via their social feeds, themselves. On Instagram, individuals invite peers to purchase an item pictured by commenting with the e-mail address linked to ...

Demo Real

... Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.Gen Ys have been characterized by their elders as slacktivists, seen as doing the minimum to claim they have been involved with a cause or issue when they click “like” or spread the word online. Boomers came of age at the height of the protest movement in the 1960s, heralding the civil rights movement and signaling their disgust with the conflict in Vietnam ...

Break It UP

... can also take surprising paths, which may include separation, divorce, and someone new. As optimistic youth, Ys and Zs make the most of breakups, just as they did in the economic downturn; they are no strangers to hacking and reimagining systems to suit their needs. When the jobs they wanted were unavailable, they took to micro-entrepreneurship; and now, when their relationships come to an end, they turn to conscious uncoupling and adjust from marriage to friendship when romance has run its course ...

Money Talks

... transparent in making any kind of expense, and purchase decisions are also shared equally.RENU, 33, INDIAThe question of money now comes up early in relationships, and the rise of Money Talks is one of the many ways that young people judge their compatibility with a potential partner. Being “financially stable” is top five quality that one in five global young people seek in a partner. They attain a preliminary idea of romantic interests’ financial standings as they get to know them personally. With Ys ...

Leaning Out To Lean In

... benefit Ys like it did Gen X. This substantial challenge has forced young people to recalibrate their goals (see All in Good Time) and reconsider their values. They’re emerging from a tumultuous economic period prioritizing wellness and balance for themselves, their loved ones, and society at large, and they want to create a future for their children that allows for more work-life harmony. Science suggests that they might be taking the smarter approach. An ongoing study of human development ...

Gender Worldwide

... , which featured images in which women were noticeably cropped out and replaced with pieces of furniture. CHINA: HOOKUP APP-RECIATION Sex was once a taboo topic in China, but this mindset is fading, especially among Millennials. As they increasingly embrace their sexual freedom, the country’s young adults are turning to location-based social contact apps to facilitate the search for potential hookup partners. According to The New York Times, the flirting app Momo, which means “Hi, stranger” in ...