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POP Listen

... . One-quarter agree that being able to listen while offline motivates them to pay, and 17% say that knowing the money will benefit the artists factors into their decision to pay, as well.Why do you choose to pay for streaming music (via Spotify, Rdio, Beats, etc.)?Streams music Uninterrupted listening (e.g., no ads) | More control over the songs I listen to (e.g., can search or select individual songs) | Better audio quality | Ability to skip songs | Ability to download tracks/albums and listen ...

Gen Z Parent Perspective

... | Have more in common with their children | Feel parenting is the most important aspect of their lives | Are better parents | Focus too much on their children Parental Perceptions Over half of parents of tweens (51%) agree that being a good parent is more important than anything else in their lives. In fact, 47% sacrifice personal spending so they have more money to spend on their children. Their devotion to their kids is likely why they feel such pressure to protect them, ensure that they have a ...

Game Changers UK Fan Segmentation

... | Sports Averse Super Fans are the most avid group of sports fans, accounting for 1 in 5 young people. They invest in their passion for sports, being more likely to put money toward attending games than toward other types of live events. They idolize athletes and are more likely to buy products endorsed by players or teams. They are also more likely than other groups to play sports.Challenger Fans are an engaged group of sports fans, accounting for 1 in 5 young people. While they avidly follow and ...

Children's Activities

... experiencing holiday traditions, going to amusement parks, and going camping. They also want them to do typical kid activities, including watching Saturday morning cartoons and going to live theater events. At the same time, parents want their kids to have responsibilities, such as having chores and managing money by getting an allowance. Which of the following experiences, if any, is it important to you that your child has/does while he/she is young?Please select all that apply. Experiencing ...

Love Sex

... interest online | Kiss someone of the same sex | Have multiple sexual partners in the same week (Base: Aged 19-34) | Be in an open relationship/marriage (Base: Aged 19-34) | Have multiple sexual partners at the same time (in a single sexual encounter) (Base: Aged 19-34) | Marry someone to save money on taxes | Marry someone for a visa 56% of young people aged 19 to 34 around the world say relationships that start as strictly sexual can become romantic.2 in 3 young adults would not cheat on ...

Sports & Food & Beverage

... Young generations of foodies prioritize this category at sporting events, and are also spurring a growing market for food and beverages that help with their own athletic pursuits.53% of U.S. youth and 44% of UK youth say food and drinks are the best part of sports.SPLURGING ON FOOD & BEVERAGEAs discussed in the TasteMakers macro, young adults happily spend what they consider to be a lot of money on food and beverages. It’s fitting then that 42% of U.S. youth and 62% of U.S. Trendsetters ...

Gender Image

... ? Yes | No 57% OF WOMEN AND 43% OF MEN SAY THEY WANT TO SHOW ONLY THE BEST VERSIONS OF THEMSELVES ONLINE. A QUARTER OF MEN AND 3 IN 10 WOMEN WOULD CHANGE THEIR APPEARANCE WITH COSMETIC SURGERY IF MONEY WERE NO OBJECT. FLAWS ARE BEAUTIFUL Women, would you rather...? Men, when it comes to women, would you rather...? Perfect beauty | Beauty flaws Would you rather...? Have cosmetic surgery | Embrace my flaws Women in this generation are held to certain standards that are unrealistic, like the models ...

Shopping

... | I buy groceries that everyone in my family will enjoy | I buy groceries for each family member so everyone gets what they want | I would rather spend more time to get lower prices on products | I would rather spend more money to save me time and stress | I enjoy browsing and taking my time when shopping | I am a get in and get out shopper PURCHASE INFLUENCERS  Parents, particularly moms, report that their kids have a lot of influence on their purchase decisions across many ...

Work Preferences

... A quantitative overview of the working preferences of young adults, from traditional corporate structures, to dress codes, to benefits.While 52% of youth would rather make a lot of money, 56% of Trendsetters would rather make a difference in the world.PREFERRING TRADITIONAL VS. UNTRADITIONAL The majority of young people (69%) would opt to work for a well-established company vs. a startup (31%). However, when it comes to company structure, more would want the untraditional, with 57% saying ...

Gen Z Brands and Marketing

... money to charities that helped homeless people. ELLIE, 10, MAFor marketers trying to reach teens and tweens, I definitely recommend having a social media account. It gets the word out when you have new clothes, for example, and gets people to your store when they see a picture of an outfit that they want, leading them to buy more. JORDAN, 12, CAOn the Brandwagon While Zs expect a lot from brands, they also do their part to support them. They most commonly share their favorite brands by word of mouth ...