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Gen Z Tech and Social Media

... Digital media and devices are fully integrated into Zs’ lives. From a young age they are active on social media, using mobile messaging regularly, and even shopping online. Z Tech Tech devices are ubiquitous in the lives of 7- to 17-year-olds. TVs are still the most common electronic item they own, but laptops, cellphones, and tablets are also commonplace with a majority of Zs saying they own and use these types of devices. Girls and teens are more likely than their counterparts to have ...

Gen Z Brands and Marketing

... for people my age | Innovative | Make the world a better place | Have a wide variety of products/ services | Socially conscious (care about the environment) | Be good with social media | Give me cool content to share | Global | Communicate with me frequently Advice to Brands I would tell them to use kids my age in ads and have these kids be outside hanging out and being happy. ABBY, 12, TXI would tell brands not to try too hard to be cool. I would care about them more if they donated ...

Digital My Private Life

... their data safe. However, when a trusted brand experiences a security breach, it takes many 14- to 34-year-olds a long time to feel confident about the brand again.SHARE SHY Even though young people are fully entrenched in social media, only about 1 in 10 say that they share a lot about themselves online. Older Ys are more willing than their younger counterparts to share personal information in the public sphere. This is likely due to the fact that they have long been on social media and are ...

Digital My Social Life

... A quantitative overview of social media attitudes, behaviors, and preferencesYoung people consider social media both a blessing and a curse. It connects them to friends and family and unites them with like-minded people around the world, but it also stresses them out and makes them feel like they’re missing out if they’re not actively checking sites. Facebook has become a polarizing network among young users. Teens feel it is losing its cool and are spending less time on the site and avoiding ...

Global Y Media

... . That’s really interesting to watch. GURAV, 25, INDIAVITAL ENTERTAINMENT Music consistently rises to the top as a vital part of Ys’ lives across the globe. Movies and travel are also highly important, particularly in developing countries. Social media ranks strongly in India and China, as does fashion in South Korea. How important are each of the following things to your life?Top 2 Box “Very important” and “Somewhat important” Music | My smartphone | Travel Movies | Books | Comedy TV | Social ...

#FOMO

... Attitudes Toward Social MediaWhich of the following best represents your feeling about social media today? I would rather have a corporate job | I would rather be a social media influencer | For people my age, TikTok does more harm than good | For people my age, TikTok does more good than harm | I have become more interested in social media influencers | I have become less interested in social media influencers | Social media has a positive influence on relationships | Social ...

#PRHAUL

... PreferencesSelect one statement that you agree with more. "I prefer personalized beauty/grooming products recommended by..." By a human | By AI/tech Inspo & RecsDo you agree or disagree with each of the statements below?Agree Summary I get beauty/grooming inspiration from others on social media (e.g., friends, influencers, celebrities, brands) | I get beauty/grooming inspiration from online discussions (e.g., reviews, comments, chats, forums, blogs) | I don't make purchases without ...

Digital Brands

... questions. Ultimately they had the number one album. MONTANA, 21BRAND COMMUNICATIONS Consumers most want to hear from their favorite brands through traditional channels, like the company website, TV spots, and email blasts. Almost 3 in 10 would choose social media as their preferred communications platform. More than half designated Facebook as their network of choice for receiving brand communications, while one-third of trendsetters expressed a preference for Instagram. Thinking about your favorite ...

Digital Socialize

... Young consumers' attitudes about social media and their online sharing habits are evolving as they become experienced users of digital platforms.SOCIAL MEDIA LANDSCAPE Social media usage continues to rise, with almost half saying their usage increased over the past year, and fewer than 20% saying their usage has decreased. In the past year, how has your social media usage changed? Select one. Increased | Decreased | Stayed the same 151 I have weaned myself off of social networking to some ...

Digital Life

... photos/check-ins you’re tagged in, the number of followers you have across social media, etc.)? Top 2 Box (NET) | 5 - Very concerned | 4 | 3 | Bottom 2 Box (NET) | 2 | 1 - Not at all concerned 151 46% ARE CONCERNED WITH HOW THEIR LIFE APPEARS TO OTHERS ONLINE.42% HAVE BEEN EMBARRASSED ABOUT SOMETHING THEY HAVE DONE OR SHARED ONLINE.48% HAVE CAREFULLY CULTIVATED THEIR ONLINE PRESENCE.ONE-THIRD SAY THEY HAVE A DIFFERENT PERSONALITY ONLINE.41% OF TEENS HAVE POSTED A SELFIE IN THE PAST ...