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Shopping and Technology

... Young people crave technology that makes their shopping experience more informed, convenient, and social.Half of U.S. and UK Trendsetters have posted reviews online.Men are more likely than women to modify or hack a product to make it better.More than a quarter of youth and nearly a third of Trendsetters like services that help them track their purchases.PAYMENT PREFERENCESYoung consumers want convenient and efficient ways to conduct transactions. To that end, the majority have used or ...

BMS Mind

... acquiring it and revere informal and experiential learning over structured lessons. They acknowledge that it takes a lot of time to be psychologically healthy but note that finding intellectual stimulation is easier than ever. Men more so than women say creativity is a measure of intelligence and that technology has made them smarter. How strongly do you agree or disagree with each of the following statements?Summary of Strongly/Somewhat Agree Being able to apply the knowledge you have is more important ...

A&S Dating And Relationships

... , their friends have significantly greater access to their day-to-day activities, as well as their personal thoughts and feelings. Young men are more likely than their female counterparts to say their co-workers know them well. While men can socialize more freely with the legacy of the “Old Boys’ Club” to lean on, women may be more personally guarded as they strive to progress professionally. How well, if at all, would you say each of the following people knows you?All respondents, excluding N ...

A&S Home and Family

... A quantitative overview of young adults' attitudes and behaviors surrounding home and family.WOULD YOU RATHER...? Although they like not being tied down by possessions, young adults would prefer to own rather than rent or use a sharing program for certain items; this is especially true among young women. For instance, the majority—especially teen Zs—would prefer to own both a car and a bike than to access them via a sharing program. This is likely because the sharing economy is ...

A&S Landscape

... children are milestones that many young adults no longer want to achieve or are unsure about, likely because they don’t want to be saddled with the debt or responsibilities associated with marriage and parenthood. Young women are more traditional than young men, with more of them saying they have or want to to college, get married, and have children. Which of the following, if any, have you already done or do you want to do in your life? Go to college | Live on my own | Have children | Purchase or ...

Gender Consumer

... A quantitative overview of shopping habits and preferences as relevant to gender.MEN ARE ACTIVE SHOPPERS Women are slightly out-shopping men, but men are shopping at a wider variety of stores. Men’s shopping habits mirror those of their female counterparts for most store categories, especially online stores. However, women tend to turn more to discount or bargain stores, such as dollar stores, while men are more drawn to electronics and sporting goods stores. Which, if any, of the following ...

Game Changers UK Fan Segmentation

... in people and don’t like the rowdiness of sports fans. They dislike the effect sports have on culture overall, such as the prevalence of athleisure and the pervasiveness of athletes in marketing campaigns.DEMOGRAPHICSThere is greater gender parity among the most engaged sports fans in the UK than there is in the U.S. Whereas men make up the greatest portion of Super Fans, a majority of Challenger Fans and Idealist Fans, both of whom enjoy sports, are women. Challenger Fans and Idealist Fans are ...

Socializing At Home

... average spend among youth in the UK is £618.HOSTING AND ATTENDING PARTIESSix in 10 youth in the U.S. and UK have attended a party at someone else’s home, and this is even higher among U.S. women (71%) and Zs (71%). About one in 2 youth have hosted a party at their own home, and 46% in the U.S. and 41% in the UK have attended a party in a public space like a bar or a park.Which of the following, if any, are true for you?Please select all that apply. Attended a party at someone else's home | Hosted a ...

Brands & Marketing

... advertise during the Olympics, World Cup, and FA cup. Men in both countries are more likely than women to appreciate brands that sponsor or market during all types of sporting events.For each of the following major sporting events, please tell us if you have a more favorable opinion of brands if they advertise during these events or help sponsor the event?Please select all that apply. Super Bowl | Olympics | World Cup | NBA finals | World Series | College Football Playoff (American ...

Sports & Entertainment

... an enjoyable form of family-friendly entertainment. Moreover, the majority of young people in both the U.S. and UK find the stories around sports to be just as interesting as the games/events themselves. Young people like sports-related entertainment so much that half crave even more options in this genre. Young men and Gen Ys are significantly more likely than young women and teen Zs respectively to enjoy sports-related entertainment content.How strongly do you agree or disagree with each of the ...