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Shopping and Technology

... Young people crave technology that makes their shopping experience more informed, convenient, and social.Half of U.S. and UK Trendsetters have posted reviews online.Men are more likely than women to modify or hack a product to make it better.More than a quarter of youth and nearly a third of Trendsetters like services that help them track their purchases.PAYMENT PREFERENCESYoung consumers want convenient and efficient ways to conduct transactions. To that end, the majority have used or ...

Social Communication Preferences

... among women. FaceTime and Skype fall short with one third using them in the past year. Less than one in five U.S. youth have used WhatsApp, KIK, and Hangouts. In the UK, over half of youth have used WhatsApp in the past year. It is important for brands to recognize the difference in chat apps when targeting U.S. and UK youth.Which of the following chat apps, if any, have you used with in the past year?Please select all that apply. Facebook Messenger | FaceTime | Skype | WhatsApp | KIK ...

Nightlife

... , big crowds, loud noise, and long lines. One in two Trendsetters say the high cost of going out is off-putting, and two in five feel this way about the large crowds. An expensive night out is the number one pain point among women in the U.S. (52%) and the UK (49%), as well as for Trendsetters.Which of the following, if any, do you dislike about nightlife?Please select all that apply. Too expensive | Crowds | Noise | Long lines | It starts too late | It's unhealthy | Having to get dressed up ...

A&S Home and Family

... A quantitative overview of young adults' attitudes and behaviors surrounding home and family.WOULD YOU RATHER...? Although they like not being tied down by possessions, young adults would prefer to own rather than rent or use a sharing program for certain items; this is especially true among young women. For instance, the majority—especially teen Zs—would prefer to own both a car and a bike than to access them via a sharing program. This is likely because the sharing economy is ...

A&S Landscape

... children are milestones that many young adults no longer want to achieve or are unsure about, likely because they don’t want to be saddled with the debt or responsibilities associated with marriage and parenthood. Young women are more traditional than young men, with more of them saying they have or want to to college, get married, and have children. Which of the following, if any, have you already done or do you want to do in your life? Go to college | Live on my own | Have children | Purchase or ...

Gender Consumer

... A quantitative overview of shopping habits and preferences as relevant to gender.MEN ARE ACTIVE SHOPPERS Women are slightly out-shopping men, but men are shopping at a wider variety of stores. Men’s shopping habits mirror those of their female counterparts for most store categories, especially online stores. However, women tend to turn more to discount or bargain stores, such as dollar stores, while men are more drawn to electronics and sporting goods stores. Which, if any, of the following ...

Game Changers UK Fan Segmentation

... in people and don’t like the rowdiness of sports fans. They dislike the effect sports have on culture overall, such as the prevalence of athleisure and the pervasiveness of athletes in marketing campaigns.DEMOGRAPHICSThere is greater gender parity among the most engaged sports fans in the UK than there is in the U.S. Whereas men make up the greatest portion of Super Fans, a majority of Challenger Fans and Idealist Fans, both of whom enjoy sports, are women. Challenger Fans and Idealist Fans are ...

Brands & Marketing

... advertise during the Olympics, World Cup, and FA cup. Men in both countries are more likely than women to appreciate brands that sponsor or market during all types of sporting events.For each of the following major sporting events, please tell us if you have a more favorable opinion of brands if they advertise during these events or help sponsor the event?Please select all that apply. Super Bowl | Olympics | World Cup | NBA finals | World Series | College Football Playoff (American ...

Gender Entertain

... conversations over dinner are the primary ways that women bond with female friends. Which of the following do you consider to be bonding activities with your same-gender friends? Play games (e.g., board, card, video, etc.) | Watch TV/ movies | Play sports | Watch sports | Listen to music/ concerts | Work out/ exercise | Nature & outdoors (e.g., camping, hiking, etc.) | Drink/ bars/ clubs | Go out to dinner | Text | Go on vacation Talk on the phone | Do a creative project | Chat/ IM | Volunteer ...

Socializing At Home

... average spend among youth in the UK is £618.HOSTING AND ATTENDING PARTIESSix in 10 youth in the U.S. and UK have attended a party at someone else’s home, and this is even higher among U.S. women (71%) and Zs (71%). About one in 2 youth have hosted a party at their own home, and 46% in the U.S. and 41% in the UK have attended a party in a public space like a bar or a park.Which of the following, if any, are true for you?Please select all that apply. Attended a party at someone else's home | Hosted a ...