Art & Activism Aug 24, 2020 ... Exploring how today's young adults are using various art and entertainment mediums to get their message acrossMany young adults are turning to creative forms of expression, not only as a platform for their reactions, but for larger revolution. Underrepresented groups are using creative activism as a tactic to achieve equality and essential human rights. Taking their stories from their sketchpads to the streets, these young adults are tackling important tissues such as racism, sexism, ageism ...
Alternative Education Mar 19, 2020 ... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...
The Media & Entertainment Perspective May 27, 2020 ... experimentation in media, both on the side of producers and consumers. After all, necessity is the mother of invention, and in the past few months of social distancing, business shutdowns, and stay-at-home orders, we have seen young people create a virtual culture movement, entertainment producers and talent assemble home studios overnight, and bored young people look for alternatives to their beloved sports. Not everything the producers or consumers have tried has been successful, but this period has taught ...
Report Webinar Sep 09, 2020 ... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...
Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
The Retail & Spending Perspective Apr 28, 2020 ... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...
To Your Heart's Content Sep 18, 2019 ... gravitating toward entertainment that allows them to zone out. To wit, 59% of youth in the U.S. and 53% of youth in the UK say they prefer entertainment that's mindless or just for fun, as opposed to something that's educational. This trend plays out in interesting ways—seen in everything from the rise of ASMR videos to the resurgence of Bob Ross—but the common thread is that youth are seeking out content that's plotless and under-stimulating, allowing young consumers to relax and take a break ...
Loneliness & The Pandemic Oct 29, 2020 ... Examining young adults’ attitudes around loneliness in the context of the pandemic A “shadow” epidemic is being heightened by the pandemic: loneliness.Prior to the pandemic, this ailment was a key cause for concern among mental health experts, especially when it came to young adults. But the onset of the pandemic, subsequent shutdowns, and pervasive social distancing have spurred a society enduring peak aloneness, and with that, loneliness. ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... dismiss their exhaustion as an incapacity to cope with hardship—for indeed, every generation experiences burnout at some point in their lives. However, before one attributes modern youths’ attitude to their fractured mental, emotional, and physical state, it’s important to understand how shifts in the workplace and the economy, as well as the 24/7 aspect of modern life, have created a culture of work different from that of previous generations—one in which burnout seems inevitable.In the ...
Over Stimulation Sep 20, 2019 ... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...
