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Macrotrends

Shop Right

... happy. At the end of each project, kids receive a certificate of achievement to acknowledge their new skills.LOWE'SLike the Home Depot, Lowe’s is leveraging parents’ and kids’ love of DIY through their “Build and Grow” program, which lets families register for on-site clinics. For Mother’s Day 2016, the company hosted a planter-building workshop so children could use their output as gifts for Mom. WILLIAMS-SONOMA Tapping into Millennials’ love of entertaining and their younger counterparts’ Food ...

Social By Design

... cryptographic keys ensure that there are no sync conflicts.A foraging app from the Colorado-based founders of fallingfruit.org features a searchable map that lets people locate food in their area that’s ripe for the picking, as reported by other users. The founders say they don't make money when people use the service, but rather they created it to help others have fun and enjoy the foraging lifestyle. The project prompted enough interest for them to launch a successful Kickstarter campaign to fund a new ...

Nesting & Resting

... on a cultural cachet for youth of various stages of life. With young people staying single for longer, the timeframe for focusing on the home has expanded, making targeting consumers by life stage less relevant for brands. Plus, now that singles, partners, and parents alike are prioritizing the need to decompress from their highly social, always-on lives, creating a personal sanctuary to recharge at home has become a higher priority. Already, 61% of youth say the ritual of taking care of ...

#Celebrate

... ), enabling Ys and Zs to constantly feel special and stand out. These days also allow them to display their creativity by sharing a picture within set parameters that will get the most comments and likes. Brands can take the same approach and use these days to show off their history, employees, spokespeople, fans, products, and messages. FOOD/BEVERAGEFood and drinks make up the bulk of alt-holidays and Ys and Zs have come to expect that brands in each category will take part. They will go out of their ...

Gender Trends

... , many of whom are (understandably) college students, are given $5 per day and the opportunity to become local celebrities for their participation in this conversation-starting endeavor. A corresponding Twitter and Instagram campaign asks people to share photos of the tiny ads via the hashtag #beardvertising. Dollar Shave Club’s use of the service is perhaps the most fitting, but A&W Restaurants and Eagle One Automotive Appearance Products have also signed on for this humorous take on WOM. THE ...

True To Self

... important as those they have in person. This adds to the necessity that their digital persona accurately reflects who they are in real life. How strongly do you agree or disagree with each of the following statements?Summary of strongly/somewhat agree Having access to the Internet has forced my generation to grow up faster | I still feel the need to be social to meet people even though I can meet people online | I now use new social media platforms that I wasn't using a year ago | Playing online and ...

Mixed Emotions

... ;Class is a mix of cardio, body conditioning, yoga, and meditation to create a kind of active therapy session. Toomey encourages attendees to be emotionally vulnerable and make as much noise as they went to release their feelings.Anger Rooms Across the country, people are going to “anger rooms,” such as the BreakRoom near Atlanta and The Wrecking Club in New York City, where they pay to use objects such as a baseball bat, sledgehammer, or crowbar to destroy other objects, like television sets, dishes ...

Brand Mentorships

... often. I love the idea of Whole Foods and Target doing the same. I would like to see A LOT more of big brand/little brand.HILARY, 34, PAWest Elm has experienced success in this vein with its local designer incubator program, West Elm Local, which started in 2013 in two stores and has since expanded to more than 70. This ongoing commitment reflects that West Elm is dedicated to helping local communities thrive for the long run, not just use them to churn out cheap items for a limited time. This year ...

Dollars For Change

... normally use to buy coffee and using it to provide clean water for a child in Sudan.Google’s One Today app displays a non-profit organization each day and if users like its mission, they can choose to donate $1.one7days lets users give $1 a week to charity of their choice, for a maximum of $52 a year, with the option not to donate on any given week.Altruist is an app linked to users’ credit cards, rounding each purchase up to the nearest dollar and then donating the leftover funds to a charity of ...

Buy Not

... Mounting self-awareness of materialism is giving rise to an anti-consumerism movement.Young people today, while they certainly enjoy the benefits of capitalism, are beginning to recognize the dark side of a system that engenders rampant consumerism. More specifically, they are gaining self-awareness that they themselves are part of the problem. While they don’t wish to relinquish their purchasing power altogether, they are reexamining it: specifically, the influence of their exercising it. More ...