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Macrotrends

Humanology

... people’s need to be seen, heard, and cared for. With this mindset, popular culture is seeing a rise in entertainment about A.I. devices and humanoids, demonstrating young people’s desire to see more of these technologies, whether on screen or in real life (see Future Of Entertainment). With this knowledge, brands should consider using chatbots that are emotive and personable as opposed to bots that feel like one is having a robotic online interaction. In the same way a brand has to have a “personality ...

Gender Flipping

... had been written by or for women. Within 24 hours, hundreds replied via the hashtag “#coverflip.” The results revealed a drastic difference in artistic treatments of titles meant for men as opposed to those meant for women. MOD CAROUSEL’S “BLURRED LINES”Robin Thicke’s uncensored video for “Blurred Lines” ignited a firestorm online, where commenters called it everything from misogynistic to “rapey.” Mod Carousel, a male burlesque group from Seattle, created their own flipped version of the video in ...

Pro-LGBT

... media hashtag, #luckytobe. A celebration of Pride Month, the campaign encouraged people to tweet and post online reasons for why they’re prideful—a natural fit for a cereal that contains marshmallow rainbows. OREO, in a social media effort to show support for Pride Month, created an ad depicting a rainbow Oreo that received 143,000 likes on the first day of being posted on Facebook. THE KNOT launched a digital Gay Weddings magazine. AMERICAN APPAREL created its now-popular “Legalize Gay” tee in 2008 ...

The Community Well

... so relevant that many Ys are regularly conversing about it online and off; nearly a quarter say they often discuss health and wellness with friends. In fact, the social factor is often what prompts young consumers to participate in wellness efforts since they don’t want to be left out of the activity or conversation. Doing a juice cleanse, for example, is as much a detox for oneself as it is a way for friends to support each other through their commitment to a challenge. At the same time, the ...

Mix Masters

... create. Give them high-quality content specifically to play with and remix.Young people like to enjoy the work of other creators. Consider creating online platforms where they can display their work, get inspired, and connect with others to collaborate on projects.Young creators are eager to show their chops to the world. Invite them to participate in a contest in which they can reimagine your entertainment content, which mitigates the risk of them producing work that goes against the ...

Less Is Morality

... , greed, backstabbing, and murder. Narcos glorifies a life of crime. Meanwhile, in any given week, a listen to the songs on the “Billboard Hot 100” chart offers lyrics that largely describe drunken or drug-fueled parties, promiscuous acts, and blatant boasts of wealth. Of late, film has been characterized by flawed anti-heroes such as Deadpool and Doctor Strange. Even Disney entered the realm of moral ambiguity with Maleficent. About seven in 10 young people in both the U.S. and UK like it ...

The FUND-amentals

... goals, such as redecorating their living space or taking a trip. They’re prioritizing saving for such expenses; however, they don’t want to give up their freewheeling financial habits in order to do so. They’re turning to apps that subtly squirrel away the money they’ll need to achieve their savings goal within a few months. This allows them to continue their habit of spending until they run out of money each month and simultaneously have enough set aside to buy what they want. As a 21-year-old man ...

Sport The Look

... Branded athletic apparel and paraphernalia are poised to become the new athleisure as sports fans and non-fans alike increasingly embrace sports-related products.Recent years have seen a steady decline in conspicuous branding as youth continue to distance themselves from status symbols that overtly separate them from others. A community-oriented group, they’ve adopted a Debranded mindset, choosing logo-free goods and blank slate items that allow them to cultivate personal style without ...

The 3Rs

... support the company’s many green and ethical undertakings, detailing progress in relation to short-term goals and longer-term missions. A second microsite, Nike Better World, focuses on Nike products that feature innovative, green, and sustainable materials and production methods. The site links out to Nike’s individual charitable campaigns (such as a recent partnership with [RED]), where infographics reveal the goals and funding breakdowns of these one-off initiatives. RESOURCESNike provides online ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...