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Men Today

... are seeking, acknowledging this demographic’s need for assistance, and encouraging them along the way. - MARKETING GUIDANCE - "The Order of Gentleman" campaign by Jack Daniels featured a dedicated website detailing the rules of gentlemanhood, and inviting men to “join the order.” Vodka brand Luksusowa's online “Guide to Manliness” gives men humorous advice on such manly topics as “how to wear a beard,” “how to eat a sandwich,” and “how to make small talk.” Givenchy’s “Gentlemen Only” campaign ...

Making A Living

... youth are Making A Living on their own terms as they create their own unique ideals when it comes to work, money, and home and disrupt established institutions in the process. Gen Ys and Zs are pushing back against standardized expectations for what type of lifestyle is ideal and are instead configuring their lives around what matters most to them personally—be it having ample time, flexibility, money, space, etc. Just as young generations have redefined luxury to be less about ...

The 3Rs

... both engage and inform. - USE BEFORE-AND-AFTER IMAGES TO PUT A FACE TO THE RESULTS OF DONATIONS - (RED) shows the drastic and fast transformation of a baby given an antiretroviral treatment.Operation Smile posts before & after pics on a Pinterest board to show the effects of cleft lip surgery. MAKE IT EASY TO GET INVOLVEDF*** Cancer features step-by-step online resources for preventing, detecting, and helping to end cancer.CROWDSOURCE THEIR TALENTS & SKILLSLiNK (Liberty in North Korea) engages ...

Life Resume

... acquired, and passions they have yet to explore. While a job resume lists professional accomplishments, a life resume paints a holistic self-portrait, giving Ys a platform for honing their personal brand. Different components of self are weighted equally: Learning to code through online tutorials could be presented with all the import of a grad degree; hiking the Appalachian Trail might mean more than garnering professional honors. In this respect, the Life Resume becomes an essential expression of an ...

StoryTales

... how stories are created, told, and consumed. Blogs, tweets, photos, videos, status updates, and even hashtags have emerged as storytelling tools. New online platforms created specifically for storytelling, such as Storify and Thumbscribes, allow would-be authors to write stories via their computers, cell phones, IM, and Twitter, and even pull from preexisting social media content. Gaming, too, has emerged as a way to craft a manuscript; the alternative reality game The Black Helix is crowdsourcing ...

Web Esteem

... Ys’ web presence is irrevocably tied to their self-worth and self-esteem. Whereas earlier generations used to look in a mirror to confirm their with-it-ness and overall self-worth, today’s teens are instead compulsively checking their social media reflection. Their online communities are a source of not just entertainment and socialization, but also of personal validation; one correspondent told us that social media is a means of “building up an identity for yourself.” This emergent Web Esteem ...

No Kid(ding)

... aimed at childless women, Westin Grand Central offers a four-day package called Womanhood Redefined, which focuses on how this cohort is redefining happiness outside of parenthood. The getaway boasts one-on-one health and wellness consultations, a discount at a nearby yoga studio, food and drink credit, and a copy of Otherhood: Modern Women Finding a New Kind of Happiness by Melanie Notkin.HUGGIES As part of its “Surprise Hug” campaign, Huggies arranged a flight for a woman to visit her sister in ...

Race To Zero

... —while waiting up to five hours for the Slinky Dog Dash roller coaster in Toy Story Land, guests can play Andy’s Board Game Blast—making more enjoyable use of the time. LaGuardia Airport As part of the ArtPort Residency program, LaGuardia Airport in New York City is offering a creative benefit to travelers passing through. Passengers visit the Landing Pages kiosk and provide their flight number and contact information to receive a custom story, poem, or illustration by the time ...

Pop In

... skills or a desire to draw attention to oneself has evolved as brands embrace the idea and start to create opportunities for fans to do this officially. Brands in the U.S. have been leading the way in encouraging this behavior and providing resources for people to do so, and based on the popularity of such initiatives, it's poised to spread globally.As modern youth see it, what they choose to consume is a reflection of who they are and what they value; given this mindset, they're showing their ...

Consumed Innovations

... ’ impending purchasing decisions. Based on prior and recurring orders, frequent searches, and even personal wishlists, items a consumer is deemed likely to buy will be dispatched to a warehouse in his or her immediate area. While shipments won’t be carried out to consumer doorsteps before they click “purchase,” their wait time for delivery could be drastically diminished by this anticipatory practice. Whether drones will be carrying out the predictive delivery behavior has yet to be confirmed.GOOGLE GET ...