235 results for '"apps"'
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Macrotrends

Welcome To The Club

... in their neighborhood (see examples). Modern youth’s need to form human-to-human connections is fueling the popularity of community meetup groups, such as supper clubs, book clubs, and salons, wherein individuals can come together for events centered around common interests rather than a common location. They’re also using community-building apps that connect people online so they can eventually meet in-person. With the knowledge that IRL community is a priority to modern youth, brands across all ...

Global Gaming Trends

... particular has boomed; two in 10 global youth say that in the past year, quiz/trivia games have become more popular, and this is especially pronounced in China and India, with 35% and 32% of young people saying this, respectively. As modern youth desire to be knowledgeable across many topics rather than one niche subject in order to better relate in today's interconnected world, they’re drawn to trivia apps that open them up to a wide range of subject matter and also reward them for being well versed ...

Global Analog Trends

... because they offer them an offline form of entertainment as well as a means of socializing that allows them to be present. A person could spend hours rifling through bins of records on Record Store Day. Friends can gather at a board game café and bond over a game of Settlers of Catan. Instant cameras take seconds to process a picture and produce a physical copy that people can’t spend time editing via apps. While digital entertainment certainly isn't disappearing, young people around the world are ...

Eco Chic

... find a unique item that reflects one’s individual style and that not everyone else will have. When they shop for second-hand items, young people feel like they’re giving them a second life, leading buyers to feel better about purchasing an item that doesn’t contribute to more waste and sellers to feel better that their item is going to a good home while bringing them some extra income (see WeCommerce). Already, two in 10 global youth have sold clothing/accessories on resale apps/websites ...

Cashless Is King

... for their first checking account or credit card, banks provided websites and eventually apps for them to track and manage their money, which were among the first digital services to help them address aspects of adulting. However, they were new to such tools and needed to figure out how they could fit into their modern lives, and their use of them has evolved as the features and functionality have grown to meet consumer needs. Ys readily adapted to thinking about money digital first. For Gen Z ...

Social Live

... to get together virtually. The recent influx of group video chat platforms, including Houseparty and Fam, reinforce this outlook, as such tools closely mimic IRL social encounters; users are face-to-face in real-time with numerous peers, albeit behind a screen. While Zs would still prefer to gather offline with friends for social purposes, more and more, they find it satisfying to hang out via the apps that provide live video portals to their peers. Already, a third of Zs in the U.S. and four in ...

Future Of Fashion & Retail

... natural alternatives to the polyester fabrics of yesteryear take fibers into the future. Meanwhile, companies are experimenting with smarter ways to harvest data from consumers via their clothing and purchase habits. Even the way consumers buy clothing is being reimagined by way of inventory-less stores that offer much more in terms of enjoyable and frictionless experience and apps or platforms that combine social media and commerce into a one stop shop. Retail is far from dead: it’s just being ...

Dual Intentions

... and educative in realms other than romance. In the sections that follow below, learn how youth are viewing dating as a competition that demands strategy and serves as a vibrant entertainment source ( The Dating Game) and how they are extracting meaningful life experience, knowledge, and cultural currency from courtship ( Life Lessons ). THE DATING GAME With all of these apps, it is like a game. You pick people as if you were buying clothes…I think this is ridiculous because there will always ...

Over Stimulation

... for them to relax; and in order to avoid relaxing, they seek more stimuli. This is problematic not only because excessive technology use has been linked to addiction and depression, but because studies have found that boredom actually inspires creativity and idea generation if done right. An aversion to boredom is nothing new, but as the amount of modern stimuli increases—as the apps, the content, the ads, and the products multiply—it becomes increasingly important to position brands ...

Control Center

... one step further with Thrive's recently launched app, which is billed as helping "you take back control of your life" by setting boundaries with technology. Putting one's phone in "Thrive mode" limits calls, texts, and notifications, alerting anyone who reaches out that the user is taking a brief break from their phone. Similar apps to take back the control that cellphones have in one's everyday life are gaining popularity among young people; the app Forest offers a different incentive to stay off ...