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Macrotrends

Global Food & Beverage Trends

... ;tasked eight colorists to reimagine hair hues inspired by the bubbly beverage using its products, and the challenge quickly went viral. The movement has also prompted makeup gurus to create looks inspired by LaCroix.Halo Top Low calorie ice cream brand Halo Top has amassed a cult following, emerging as America’s best-selling ice cream pint in 2017. Its focus on social marketing and pastel packaging combined with its guilt-free branding has contributed to its rapid rise ...

Gen Z State Of Mind

... supported and to help them progress through life, yet Zs are more self-focused and capable of entertaining themselves. As Zs are devoting much of their time to their career aspirations, side hustles, monetization opportunities, passions, and personal branding, many actually place less importance on friends than do Ys. Zs still value friendship, but they approach it much differently than Ys, seeking out smaller circles—84% of Zs in the U.S. and UK would rather have a few friends than a large group ...

Global Digital Trends

... Vocaloid software to write their own songs that the A.I. can sing back to them. Live concerts feature a hologram of Hatsune on stage surrounded by a live band.Noonoouri Noonoouri is an avatar created by Joerg Zuber, the artistic director of a global design and branding agency called Opium Effect. While Noonoouri isn’t a human replica, she touts the wares of a trendy social media fashionista. Noonoouri has over 71,400 followers on Instagram and was tapped by Dior to take over its official Instagram ...

weCommerce

... ;to the weCommerce marketplace is a skill for which they demonstrate a particularly high caliber of talent. Having grown up during the advent of social media, Ys and Zs are natural marketers. After all, most have created personal brands that live online in order to “sell” themselves in various situations, from social and romantic to professional and academic. It follows, then, that they are inherently adept at branding and marketing their possessions to their peers, for example the erstwhile ...

ProPlay

... that, despite their impressive skills, personal branding, and self-confidence, they are still kids who still want to have a childhood and adolescence. Championing the industriousness with which they interact with the world, while not pressuring them to grow up too fast, is key to engaging them. *Source: Tubular Labs Thoughts On ProPlay: Eric Tannenbaum, Owner, QB Combine Plus+ SELF-IMPROVEMENT When you get to age 8, 9, 10, it’s not just about learning to play nice anymore. It’s about, How am I ...

Video Game Time

... show centers around the eSports stars who move to a new home, but their neighbor initially suspects the guys of being cyber hackers. Geico’s branding is minimal in the series, which highlights each of the team members.MeUndies Teen focused underwear brand MeUndies tapped eSports team the Immortals for an intentionally cheesy ad. The connection between the brand and the gamers came about when MeUndies sent team member Huni a supply of underwear after he claimed he didn’t own any. He was an ...

Breaking Bad

... a slightly lower number of Boomers (36%) say the same. Xers and Ys in the U.S. are even less likely to think this is a stigma, with only 27% and 24% respectively saying this. Zs are sensitive to the media branding them as the “vape-addicted generation” and therefore are more likely to say this. When it comes to smoking cigarettes, older generations, particularly Boomers, think there’s more of a stigma than younger generations. In the U.S., around four in 10 Boomers and Xers think smoking ...

Dollars And Sense

... [also] awesome because you can pay or split a bill with friends within seconds. ELIZABETH, 23, NJYoung adults’ financial planning desires won’t be fulfilled entirely by more modern branding and communications, however. As in other facets of their lives, transparency is essential when it comes to what they do with their money. They have grown accustomed to tracking and evaluating all their endeavors, from the exercise they do to the music they listen to, and expect to be able to do the same, in ...

Presence of Mind

... need to demonstrate how they, too, support such mindfulness, whether it be through customer service, products, services, communications, branding, events, or retail environments. MEDITATION Meditation has become a popular topic in the media over the past year: Well+Good ran a piece called “The Meditation Generation,” The LA Times published a feature entitled “Meditation Booms As People Seek A Way To Slow Down,” and Arianna Huffington doled out meditation tips on Fusion Live. As Ys’ interest in ...

Single Inclusive

... to run households and make basic CPG purchasing decisions—a perception still shockingly prevalent in most modern branding and advertising—today’s young men are capable, enthusiastic domestic engineers. Of the men ages 25-34 with whom we spoke, 61% said they can cook for a dinner party, 51% said they can sew a button, 83% said they can iron/do laundry, and 65% said they can interior decorate, all with confidence. “Being single today is not as taboo as it was for previous generations. People today ...