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Macrotrends

Community > Commerce

... do business with a brand.Gens Y and Z crave togetherness but feel they are not fully obtaining it in their digitally-dominant lives. Despite technology’s promise to connect people, they often feel separated behind screens and wish to be more integrated in the fabric of society. To fill the void, youth are looking to brands and retailers to facilitate their efforts to achieve a greater sense of community. In the past, consumers formed tribes around their shared love for a brand, but today ...

Culture Spotlight On China

... . Meanwhile, China-based company Yoho! is helping drive the streetwear boom; as part e-commerce, part publishing, and part events business, it's helping spread hip-hop lifestyle from a multi-tiered perspective and creating a sense of community in the process. New entrants to this category are rapidly emerging, including Sankuanz and OKOKOK, while collaborations between luxury brands and streetwear companies are succeeding for combining youth's enthusiasm for heritage with new, hip ...

The FUND-amentals

... help youth achieve financial goals by setting simple savings rules based on their daily behaviors. With additional rounds of funding, the Swedish startup is beginning to look more like a newfangled financial institution with the recent announcement of a debit card offering and payment service.Square Payment processing business Square is broadening its horizons by offering its new Square Cash Card to anyone in the U.S. The new addition serves as a prepaid card, letting users draw ...

Brand Mentorships

... must share a vision—and not just visions of headlines or dollar signs.Partnerships like these promote small business and allow more brand awareness for those brands that aren't as well known. I would love to see more 'big brother/little sister' type partnerships with stores.MAGGIE, 28, MNLOVE THY ENEMYFor a big brand to embrace an indie as part of its squad rather than squash it as a potential competition reflects a radical inclusiveness for which youth is hungry. As explored in our ...

Omnitainment

... - Omnitainment Podcasts - eBay Gilmet Creative completed its first branded podcast series for eBay called Open for Business, which was a "curriculum-style" guide to starting a business. It landed in the No. 1 spot for business podcasts in iTunes when it launched.GE Panoply has produced branded podcasts for Netflix and Umpqua Bank, but the company's most high-profile project has been for GE's science-fiction series The Message, a story about cryptographers who try to decipher a message from an ...

ROI (Return On Image)

... , including one of basketball legend Bill Russell meeting the Spurs’ Kawhi Leonard.To steer consumers away from the notion that yogurt belongs at breakfast, Chobani highlighted its product’s versatility with a series of Instagram images featuring yogurt as the star ingredient throughout the course of a meal—from savory appetizers to main dishes to desserts.Dior leverages Tumblr to share a different component of its business each week, showcasing the steps that go into the design and beauty process through ...

Green Rush

... business, those who consume it are also coming out of the closet. More than a quarter of Ys (27%) admit to smoking/eating marijuana—and based on qualitative findings, such figures are likely much higher. Those enjoying the benefits of marijuana are not limited to unemployed dropouts doing bong hits on the couch while watching cartoons and eating nachos dipped in ice cream; rather, the modern marijuana consumer looks to it as a product that enhances their wellness in myriad ways: one in five Ys smoke ...

Global Home & Away Trends

... business environment. The market for religious tourism in the Middle East is only set to grow at a strong rate, as Muslim tourists are projected to spend $200 billion by 2020. - Nigeria: Fostering Local Versus Global Tourism - Globally, national tourism boards and governing ordinances are looking inward rather than outward when it comes to tourism. Nigeria is no exception, and new companies are making it easier and more appealing for Nigerians to travel locally and experience the full cultural ...

Hi & Buy

... that is both digital and live makes online shopping more exciting, more emotional, and more personal, while still allowing them to conduct business and purchases products in a way they’re comfortable. The interconnectedness of this new kind of online shopping is drawing Zs in, encouraging them to say Hi & Buy as they enjoy a social-first shopping experience that feels more memorable and satisfying. - Live Online Shopping Experiences - Yeay  The app Yeay, which recently closed on $4.9 million ...

Culture Spotlight On Mexico

... the massive success of Pixar's Coco, which became the biggest blockbuster in Mexico's history earning more than $50 billion USD at the Mexican box office, sales of traditional mariachi guitars like the one featured in the film are skyrocketing. When creating the film, Pixar worked with 65-year-old German Vazquez, a former resident of Paracho, a town famous for its guitars, and now, the small region’s business is booming—particularly with white guitars much like the one seen on ...