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Macrotrends

The Gig Is Up

... . - GIG EMPLOYERS GET CREATIVE - Sharing Economy UK The Sharing Economy UK trade body is piloting a TrustSeal kitemark for gig economy employers. Only companies that pass the criteria of the organization’s Good Practice Principles will receive the seal, intended to increase trust and credibility among gig economy employers, employees, and consumers who use their services.Lyft The ride-share service hosted a pop-up car wash in L.A., where drivers were able to get their cars washed for $1 ...

NOwners

... , cross-category “subscription services” (like Netflix) which will allow members to regularly trade in or upgrade a company’s items. These and similar innovations will appeal to young consumers’ NOwner inclinations, without sacrificing brand recognition or loyalty. - BRAND-SPONSORED NOWNERSHIP - BMWBMW’s DriveNow car sharing program gives San Francisco residents access to a fleet of all-electric rental cars for one-way trips.GMGM is a major backer for the popular ride-share platform ...

Sense In Sensitivity

... Malaysia Airlines MH370 plane is in full swing. Passenger safety is also a top priority at Volvo Cars, let’s pray together for the 239 lives…” Naturally, the public was angered that the brand blatantly tried to capitalize on the tragedy.Several brands, including Urban Outfitters and Gap, tried to turn Hurricane Sandy into a shopping opportunity, inciting outrage over their insensitivity. Many brands have tried to lighten the mood during a stressful situation with a joke, which backfired and left ...

Women Today

... American male culture—beer, bars, and muscle cars.” LADY GAGA“I took a page from [the playwright] Wendy Wasserstein’s book. She said ‘I’m not a feminist, I'm a humanist.’” SARAH JESSICA PARKER“I am not a feminist, but I do believe in the strength of women.”KATY PERRYAs such, they aren’t really looking for a coherent feminist movement. But one recent release has nonetheless largely shaped the contemporary conversation around the concept of women’s progress. Facebook COO Sheryl Sandberg’s Lean In ...

Zconomy

... ownership, and therefore have adopted a generational sentiment that they don’t need to own anything. Zs, on the other hand, are a generation of risk-takers with purpose (Rebelz, Cassandra Report Winter/Spring 2013), and this mindset is now extending to their stance on ownership as well: They not only place value in ownership—66% of Zs want to own both houses and cars in their lifetimes—but they are savvy enough to know how to monetize their investments. For Ys, the concept of an “investment” piece is ...

BrandCon

... about your brand and what it represents. - BrandCons Around The World - Jaguar Land Rover's Tech Fest In fall 2017, Jaguar Land Rover hosted Tech Fest, an event in London showcasing new technologies and concepts it sees as the future of the automotive industry. Specifically, the event centered around electrification and autonomy, with interactive and immersive exhibits presenting innovations such as self-driving cars and vehicles controlled by drones. Jaguar Land Rover engineers and designers were ...

The Invisibles

... watch TV. Likewise, some environments warrant prominent tech, such as an airport, to help streamline processes and frequent pain points of travel. However, when tech is prominently featured just for tech's sake, young people are becoming overwhelmed by it, particularly as it pertains to personal products. This signals a wake up call for many verticals; for instance, the automotive industry will need to find ways to make cars less tech-like and better integrate technology into design to align with ...

Go Big Or Go Home

... challenges where participants must navigate branded courses and puzzles. For instance, Ford turned a test drive into an escape the room-style game in NYC, and alcohol brands Fosters and Fever-Tree have offered similar stunts in the UK. More recently, Audi staged an escape the room in Spain to promote its E-Tron cars. Active Viewing Experiences        Entertainment viewing can become an adventurous experience when offered as an in-person event in noteworthy settings ...

BMS Takeaways

... experience. Mini turned this situation into an ideal opportunity to boost people’s moods and get them behind the wheel of its cars. The auto manufacturer partnered with a tow truck company in Singapore for its “We Tow, You Drive” campaign, which brought stranded drivers a Mini to test out while their vehicle was picked up.Recognizing that people are often nervous while flying, particularly during takeoff and landing, All Nippon Airways (ANA) sought to distract them and provide a soothing experience ...

Mind The Gap

... express themselves will help them become more successful, more confident adults in their area of interest, whatever it may be. Research supports this thinking, as social scientists have found that gendered toys can hinder children’s exploration. Many children’s retailers, such as Target, have followed the lead of parents by marketing products as unisex.I don't push anything on my kids—they're allowed to choose for themselves. For example, my 3-year-old [son] is happy playing with his cars and ...