41 results for '"dads"'
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Macrotrends

Play The Game

... significant, sports participation is not without its share of challenges today, and young adults want brands to help them Play The Game.PLAYING IT SAFEToday, children and their parents are keenly aware of the physical consequences that sports can cause, from head and eye injuries to severe joint stress later in life, which is discouraging them from playing certain games. Moreover, unprecedented access to information has understandably made modern parents more reticent than moms and dads in ...

Gender Trends

... particular emphasis on buttons (17 different button options feature in its fall collection). Prices range from $55-$295, with classic button-downs at $145 and jeans at $195 or $245, depending on the style. The brand recently opened its first boutique on Elizabeth Street in New York’s Nolita neighborhood, and is also sold at retailers including Barneys New York, Unionmade, Odin, and United Arrows. Although the label is intended for dads and sons, Drexler notes that he’s found an accidental unisex customer ...

#Celebrate

... moments from their past, how much they’ve changed, or what excites them now. Ys and Zs are also latching on to alt-holidays that reflect their lifestyles and highly inclusive mindset. For example, moms and dads already have their own designated days, but young consumers are increasingly recognizing other relatives, too; occasions like National Siblings’ Day, Aunt and Uncle’s Day, and Cousins’ Day are chances to spend time with loved ones in-person or via social media shout-outs. They are also turning ...

Data

Modern Parents Correspondence Maps

... For the Modern Parents Issue of the Cassandra Report, we conducted a correspondence analysis for more visual insights into differences between moms and dads in the U.S. and the UK. A correspondence analysis provides “maps” which use scatter plots to represent relationships between different groups of parents and their various attitudes and behaviors. We looked at differences between U.S. and UK moms and dads who work vs. stay-at-home, have children in differing age groups, and have boys vs ...

Parenting Challenges

... While being a parent is incredibly rewarding, modern moms and dads acknowledge that it comes with many challenges.Two in 10 parents feel their child understands more than they do.CONCERNEDWhile modern parents have no shortage of childrearing advice and information at their disposable, they feel that parents have to learn as they go and more than one in 10 say they don’t really know what they are doing. Moreover, about a quarter worry that, despite their best efforts, their child will not ...

Gen Z & Open-Mindedness

... primary money earners in a household | It's acceptable for boys to be emotionally sensitive | It's acceptable for girls to play traditionally male sports | It's acceptable for dads to be the ones to stay home and raise their children | It's acceptable for boys to have long hair | It's acceptable for boys to want to play with dolls | It's acceptable for boys to wear makeup or nail polish It's acceptable for girls to be strong | It's ok for men/ women to have jobs traditionally meant ...

Childcare

... While parents take on the lion’s share of responsibility when it comes to raising their child(ren), many also turn to friends and family to help with childcare and for support.Most parents share parenting responsibilities equally with their spouses/partners, though moms are more likely than dads to say they are the lead parent (45% U.S. moms, 46% UK moms).More than nine in 10 parents have help caring for their children.CARE-FULLParents follow the mantra, “It takes a village to raise a ...

The Everyday Equality Data

... who are LGBTQ IT’S ACCEPTABLE FOR…Which of the following statements, if any, do you agree with? It's acceptable for...Select all that apply. Men and women to have jobs that are traditionally for people of the opposite gender | Women to be strong | Women to be the primary money earners in a household | Men to be emotionally sensitive | Men to have long hair | Women to have short hair | Dads to be the ones to stay home and raise their children | Women to play traditionally male sports | Men ...

Technology

... cable shows, Pandora) makes it easier to be a parent | Having mobile technology makes it easier to be a parent TECH TOGETHERParents, especially dads, believe technology can help unite their family, with more than three in 10 parents in both the U.S. and UK saying that technology provides great ways for their family to spend time together. Moreover, more than one in 10 parents feel closer to their child because of technology. Which of the following, if any, are true for you in terms of ...

Shopping

... categories. This is likely higher among moms because they are still doing the majority of family shopping, despite dads taking a more involved role in all aspects of parenting today (see Major Dads). Many parents say their child influences their decisions on what toys, clothes, furniture and décor, and technology they buy for him/her. Moreover, many parents also buy items for themselves or their family, such as food, in-home entertainment, personal care products, and even vehicles, due to their child’s ...