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Macrotrends

POPulism

... shapes their lives. This distinctive approach has heralded a shift in the content that deals with politics and politicians. In response, contemporary politicians are beginning to engage not just as punch lines, but also as willing participants in comedy and, by extension, in popular culture. This development has inspired the organic creation of a brand new content genre for consumers to enjoy: political comedy staged by and starring the political players, themselves. The turning point for this trend ...

Video Game Time

... , eSports players often have agents to handle contracts, sponsorship deals, and the like; yet, unlike sports stars, they don’t have a team of agents and handlers and managers trying to guide their every move and every word, so their true personalities can shine through. They don’t tend to live flashy lifestyles—only a handful of players are making millions—keeping their celebrity status more down to Earth. There’s also the chance that fans could find themselves in a chat room with one of ...

Bot or Not

... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...

No New Friends

... hesitant to make new friends because they know how much responsibility it is to be a good one. Help them celebrate their close friendships with anniversary reminders and deals.4 in 5 U.S. and UK Trendsetters would rather have a smaller group of close friends, and nearly 9 in 10 women across the board agree.CONNECTIONS WITH FRIENDSTwo in 10 young adults (21% in the UK and 20% in the U.S.) have not made any new friends in the past year. However it’s not for lack of trying, as only one in 10 youth and ...

Have Guidance, Will Travel

... hacking the travel system. One-quarter of young people in the U.S. and UK are interested in travel experiences that are planned for them, and this is stronger among Trendsetters, with 37% in the UK and 35% in the U.S. interested in such.I have used a travel agent for a recent trip to China. I was referred by a friend, and the travel agent was able to get me exclusive deals and cheaper prices on airline tickets. This was incredibly valuable.ALYS, 22, MDI have used a travel agent before to book a ...

Life For Like

... experience of mental health and “sadfishing,” which occurs when people exaggerate their emotional experiences for personal gain. While Elle Mills has been praised for bravely sharing her battle with burnout, she and other YouTubers like Shane Dawson and Philip DeFranco have been accused of profiting off of viewers’ poor mental health via their sponsorship deals with the online counseling service BetterHelp, in which they earned money every time someone clicked and signed up for the resource. Many users ...

The Real Story

... at a young age has become a common YA theme, but this novel deals with the aftermath. The main character, Paige Hancock, is recovering from her boyfriend’s death due to an accident; she’s doing her best to prove she’s “back to normal” as she reengages with high school life.When thinking about entertainment (TV shows, movies, games, etc.), which statement from each pair comes closer to what you’d prefer? Have a happy ending | Have a realistic ending | Has realistic problems | Has a fantasy ...

Global Analog Trends

... 2017 with the sale of 14.32 million albums, a 9% increase since 2016. That same year, Sony Music Entertainment, a label that had shuttered its vinyl production in 1989 after CDs took over the market, announced that it would once again press vinyl records. Young consumers’ desire for old school records catalyzed Sony’s decision to open a vinyl production factory in Tokyo. Sony has deals with chart-topping artists such as Beyoncé, Adele, and Daft Punk, whose music resonates globally.German ...

Consumed Innovations

... marketing involved running an ad alongside a competitor’s, or in the vicinity of a rival brand’s outpost. Mobile-enabled geoconquesting takes the tactic to a new height of real-time engagement. By creating a geo-fence, or a GPS-enabled boundary, around a nearby competitor’s location, brands can push promotions and deals to consumers in an effort to lure them out of the competition’s territory and into their own stores. The effort presents a somewhat more aggressive approach to beacon technology and ...

Shop Right

... the checkout process. Make deals and promo codes easy to find, and leverage data to anticipating orders made by loyal customers. - SHOP RIGHT IN STORE - Interactive elements and sensory experiences that parent and child alike can enjoy are the new hallmarks of the “family-friendly” stores delighting today’s young consumers. IKEAThough the experience of winding through an IKEA warehouse is its own form of entertainment (especially for parents looking for places where their kids can roam freely ...