The Pandemic of Inequality Sep 29, 2020 ... How systematic socio-economic discrepancies in the U.S. are impacting young adultsIncome inequality has become an increasingly important issue affecting Americans today, but the dramatic discrepancies between the rich and the poor are leading to devastating effects, expanding way beyond the economy. From employment to education, health outcomes to housing, the widening wealth gap has a ripple effect that not only hurts low-income individuals and the middle class, but economic aspirations for ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... might hesitate for fear of repercussions. For those brands that fall into the latter, there’s an opportunity to move the needle in a way that is less polarizing by focusing on education. Education is important to today’s youth, who are always trying to improve themselves, and who are using their IRL and online voices to spread awareness about the issues and causes that matter to them.Eight in 10 Zs (81%) in the U.S. and 73% of Ys in the U.S. consider it a personal responsibility to be an informed ...
Would You(th) Care For A Cause? Mar 20, 2020 ... accordingly. To give you insight into exactly what these are, we surveyed the top 5 causes or issues that youth think are most important for brands to be involved or take a stand in. Some of them, like animal rights, livable wage and working conditions, and education, are less politicized compared to issues around racism and the environment/climate change. Dive into the following assets to immerse yourself in the issues Ys and Zs think are most important for brands to be involved in or take a stand ...
Always Be Hustling Sep 21, 2019 ... with feeling burnt out. This ubiquitous, always-on state of mind in approach to work and school has led to burnout for many young people today, and this mentality isn’t limited to only desk jobs. When conducting qualitative research, we surveyed young people from a variety of careers—in healthcare, construction, education, the arts, and more—and found that the issue of burnout and the response of hustle to address a lack of motivation or fulfillment were similar across industries ...
No Joy in Division Mar 21, 2020 ... people—I feel—do not do now."CARLOS, 33, NYBrands must understand where youth are spending their time in order to reach them and enhance their education on the issues. As misinformation and even “fake news” are things youth have identified as a pain point in Cassandra’s qualitative research, brands have an opportunity to support young consumers as they search for information. Since youth are aware of the polarization, it’s better if brands cut out the bias. Rather than taking a side ...
Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Global Home & Away Trends Dec 03, 2018 ... as they lack this in their own neighborhoods, so too are young people in South Africa. This is evidenced in South Africa by the rise of local coding clubs, which offer a supplemental component to the area’s post-Apartheid education system, which often doesn’t meet modern technological standards and is ranked low globally. Coding clubs both bolster South African youths’ skill sets in the areas of math and science, two subjects that are most in need of improvement within South Africa’s education ...
Category Lens Mar 18, 2020 ... documentary on a cause, we ask of you to spend two more hours of your time taking action?TRANSPORTATION (AUTO, TRAVEL, HOSPITALITY)Given that many purchases in the transportation and hospitality industries are higher ticket and more thoughtfully considered, Plurality & Polarization are important concepts as both Ys and Zs see their investments as particularly meaningful. In addition, the experiential nature of this category offers many opportunities for education and engagement. What if…...Brands ...
Innovation Marketing Tips Sep 08, 2018 ... . Offer Innovation Education. - It's not enough for brands to merely innovate and release new products, services, or systems into the market. According to seven in 10 young people in the U.S. and UK, as well as eight in 10 Trendsetters, brands have a responsibility to help consumers learn to use innovations and technology. Going forward, brands will need to put as much emphasis on informing the public about how their innovations work and why they can make their lives better as they do creating ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... -indebted generation, who owe a whopping $1.6 trillion in student loan debt. Competition for limited job opportunities, the rising cost of living/education, the always-on aspect of modern communication, and the fact that work productivity has grown at a rate six times faster than salary growth have created a work environment in which this generation of overachievers is bound to burnout. And their feeling is only exacerbated by this cohort’s tendency to associate their work with their identities and to ...
