56 results for '"experiential"'
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Macrotrends

Shop Right

... digital, consumers will have rising expectations for in-store environments that foster a sense of delight. Given this new mindset, it’s likely all stores of the future will need to incorporate inspiring, experiential elements in order to remain relevant.Action ItemsParents want entertaining shopping experiences, but first, their basic needs must be met. Provide the essentials, such as aisles wide enough to comfortably accommodate strollers and spacious dressing rooms large enough for families ...

How Can I Help You?

... personal with consumers, taking a moment to first understand the “why” of a person’s shopping trip is key to crafting a positive personalized experience. Because modern youth regard in-store shopping as either experiential or frictionless, brands must be aware of why young people shop at their store in order to know how they can appropriately deliver human-centric customer service. Reading a customer’s needs and demeanor and putting those factors before a sale or commission is vital when delivering a ...

All The Feels

... experiential programs they can participate in. Especially in times of stress and tragedy, brands should practice empathy (see Sense in Sensitivity). In addition to messaging that reflects the empathetic nature of Zs, brands should consider how to exemplify these values internally. As they begin to enter the workforce, Zs will evaluate companies based not only on the consumer-facing displays of kindness and compassion, but also how it’s embraced within the organization. Along with company culture, benefits ...

What's In Store

... the experiential elements of their locations. The southern chain includes an in-store herb garden where shoppers can clip directly from the plants, a craft beer bar with sampling, and the Chicken Kitchen that features staff performances of the chicken dance that customers often join in. Checkout lanes are named after local streets, adding community flavor.MicrosoftWhen launching its new flagship in NYC, Microsoft took cues from what many other tech retailers have done in recent years by offering ...

Need For Speed

... want to remove the hassles associated with browsing and buying, which they see as excessive and unnecessary. However, this emphasis on optimization should not imply that all retail will become entirely contactless in the future, particularly as young people increasingly seek out experiential retail, including in-store events and activities that help them feel more connected in today's increasingly digital world (see Community > Commerce); rather, when they want to quickly have their purchase ...

Build Your Own Career

... into this desire and explore different areas, providing experiential opportunities for learning and development and allowing them to take on new responsibilities.As young people are interested in acquiring a variety of skills, brands can host or sponsor educational courses or skill-sharing programs that are open to young professionals from all industries.Young professionals are apt to have more jobs than past generations, which means they have more chances to make a fresh start. Brands should help ...

Slow Web

... are leaning more toward experiential discovery. For these users, discovery is less a means to an end than a worthwhile process in and of itself. Now valued are exploratory experiences, the variety of content encountered along the way, and the surprises in store. The increasingly visual aesthetic of the Web supports this shift. Image-driven Tumblrs, Facebook’s scrolling Timeline, and the pinboard-style design popularized by Pinterest all encourage discovery based on illustrative browsing. The ...

Global Movie Trends

... politics turns out to be stranger than fiction. Brands can tap into the distrust young people feel towards their governing institutions by offering products and services that help them secure their privacy. Experiential marketing campaigns can experiment with off-the-grid pop ups.93% of youth globally feel movies are an important part of their life, with this rising to 97% among youth in China and 96% in Mexico.Nearly 6 in 10 youth across the globe watch movies to keep up with popular ...

IRL (In Real Live)

... , which was a form of entertainment in its own right. Non-entertainment brands are also seeing a key opportunity to leverage in-home entertainment as a public event, as Samsung 837, a community-focused experiential store in NYC, did earlier this year by hosting a free BingeFest for people to watch the entire Netflix series Stranger Things in its amphitheater area. There’s an opportunity for all brands to distribute in-home entertainment, whether in theaters, at stores, or via branded ...

Gender Worldwide

... ’ parents. Meanwhile, the longstanding tradition of Indian parents taking out newspaper ads in their hunt for their child’s spouse has gone digital. Singles today can themselves create profiles and respond to prospective partners, with or without the help of their parents. The online matchmaking/marital service Shaadi (Hindi for “wedding”) has 20 million users, and more experiential companies like the newly popular Floh organize events, like cookouts and yacht parties, at which singles can meet (for a ...