Cassandra's 2021 Outlook Dec 16, 2020 ... The Top Trends Defining Youth Culture in 2021Welcome to Cassandra's 2021 Outlook. We recommend viewing the following slideshows in full screen mode. Extreme AnalogEach of the following pursuits explored in this trend foreshadow how young people will be decreasing their screen time and investing more in IRL fun with family and friends.Intentional LivingFor today’s teens and young adults, living with intention is the next level of self-care. This means that young people are being more honest with ...
Youth Speak About Race Aug 26, 2020 ... What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affectedJust a few weeks ago, Cassandra spoke with Millennials and Gen Zs about how they feel race impacts their lives. We asked Black, Hispanic, Asian, and white youth to tell us about their financial goals, safety concerns, life opportunities, and activism. From family structures to education, healthcare to housing, we explore how young adults from each race view access to overall quality ...
No Joy in Division Mar 21, 2020 ... violent rallies seemingly only grow more commonplace. With the presidential election on the horizon, and a global pandemic in progress, could 2020 be the most contentious year yet? Or, could this be a catalyst for us to unite?In this sea of extremes, where do youth fit in? Or do they simply opt out? Below is a blueprint for businesses to understand how the state of polarization is impacting young adults on a personal level (in their relationships with peers and family), as well as how it’s shaping ...
Breaking Bad Mar 20, 2019 ... behavioral shifts snowballing into widespread acceptability, societal change at scale wouldn’t come to be.To see how generations’ perceptions of social norms and stigmas compare, we looked at each cohort’s attitude through the lens of three buckets: identity, family & relationships, and vices. The analysis below can help you navigate where Boomers, Xers, Ys, and Zs stand on what's acceptable today, regardless if each generation personally believes in a particular social norm or enacts it. There are two ...
The Education, Work & Success Perspective Jun 09, 2020 ... status quo to achieve both the work life and careers they desire. From education and work to finances and family, young people are also taking a look at how they measure success and subsequently recalibrating the goals they seek to achieve in life. For Gen Zs, with their lives largely ahead of them, many are setting even higher personal goals and rethinking career choices to ensure their future success after they get through the pandemic. For Millennials, however, being further along in life, they ...
The Relationships & Community Perspective May 12, 2020 ... couples are forced to tolerate each other without much outside interaction; and for singles, they’ve had to get creative crafting interesting digital dates as the option to meet up IRL is deemed unsafe (and sometimes not possible). Young families are less reliant on technology and are embracing new ways to bond and share time together, which opens up new opportunities for brands to reach the whole family at once. Meanwhile, young consumers’ overall sense of community is evolving. With a global purview ...
Free For All Sep 19, 2019 ... your feet up and enjoy the fruits of one’s labor with family and friends. However, this attitude shifted with the entrance of Gen Xers into the workforce, which coincided with the rise of workplace technologies and the Internet, increasing work output and, with it, this cohort’s desire to climb the corporate ladder. For Xers, work became their lives. Today, we are seeing a backlash against this all-encompassing version of worklife with Gen Y, a community-oriented cohort that values their social ...
An Eye Towards The Future Jul 27, 2020 ... , unemployment and a desire to be with family, young adults, especially, are on the move. This will provide valuable insight for brands in terms of who these young adults are, where they are going and why. Trust & PrivacyThe pandemic has heightened distrust in government while also raising concerns about data surveillance. We’ll explore what young people think about Track and Trace programs, and how they see the trade off related to privacy. We will also look at how they are taking to social media ...
A Defining Moment Mar 24, 2020 ... Discover how we are approaching and uncovering nascent trends around polarization, and how Covid-19 plays a big part in this.The Cassandra team was in the field with our quantitative and qualitative studies in January, uncovering nascent trends about how polarization was impacting all facets of youth culture—interactions with friends and family, the evolution of activism, engagement with businesses and brands. As we were developing our stories and analysis on where activism and brand purpose ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... in Mary Jane’s case, her willingness to stay in, the suburbs is a reflection of the evolution of this type of location to provide residents amenities normally found in cities (see State of the Sub/Urban). Indigo is from the small city of Perrysburg, OH where he lives with his family. Indigo finds a sense of belonging within his immediate community in places such as the cinema, the library, the local school that holds community events, and the shopping center near his home. However, he must ...
