308 results for '"fashion"'
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Macrotrends

Game Of Life(style)

... , fashion, tech, and entertainment. It’s also critical that leagues and teams treat sports culture as unifying rather than than divisive (pitting team against team and even sport against sport) to align with youth’s inclusive nature. Leagues, teams, and brands can reach modern young fans by putting less effort into marketing the game and instead marketing the lifestyle that the sport represents.The New All-RoundersOlder generations claimed their sports allegiances as part of their heritage and identity ...

Over Stimulation

... resisting mass consumption in favor of quality goods and services that are more personalized. They're paying more attention to where and how products are made and prioritizing sustainability over other factors. The move away from fast fashion is an example of this, as young consumers instead gravitate toward higher quality clothing and secondhand purchases. Meanwhile, DTC brands like Glossier and The Ordinary, which offer highly curated product selections, also show how companies are responding to ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...

Over The Influence

... , Vogue criticized fashion bloggers, "who change head-to-toe, paid-to-wear outfits every hour." Even back then the term "fashion blogger" was nearly passé, as these people were well on their way to influencer-dom, a fact noted by editor Alessandra Codinha. "[It's funny] that we even still call them 'bloggers,' as so few of them even do that anymore," she said. "Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Sport The Look

... embracing branded sports gear regardless of whether their fandom is hardcore or casual. As “fan tribes” become the new “brand tribes” and youth go from Debranded to Rebranded, companies have a unique opportunity to leverage broadening sports fandom as an entry point for building brand affinity among an otherwise logo-shy group.The brand tribes of the past—think t-shirts screaming “Gap” and “Abercrombie & Fitch”—have rapidly been losing relevance among Gens Y and Z, who want their fashion ...

Culture Spotlight On Japan

... and in groups. As such, twice a month, Matsumoto has a group of volunteers come to the Komyoji Temple in Tokyo to help clean, and then drink tea and chat. To A Tee: Graphic T-Shirts Are Proliferating T-shirt fashion is currently trending in Japan, particularly with references to Japanese culture in kanji, hiragana, and katakana characters. The characters chosen are usually humorous and witty. This trend isn’t just taking off with locals; it’s also popular ...

Risk Management

... real life. By exploring these issues in entertainment, youth feel empowered to discuss them with their peers. Furthermore, the success of such shows are reflective of young people’s desire to focus on and make a difference in society rather than indulging in meaningless pursuits.The conservative trend has also spread to include fashion and style. Rather than striving for the skimpiest outfits possible as was the trend a few years back, many designers’ runway shows featured voluminous rather than ...

Culture Spotlight On South Korea

... An overview of popular culture trends in South Korea.South Korea is experiencing growth and change from all directions as a rapidly developing nation in the East. Young consumers are challenging societal norms with fashion trends, social activism, and a demand for change in traditional news.The Future Is Female: A Feminist Culture Is RisingUntil recently, the term “feminism” has held a highly negative connotation in South Korea, one linked with hatred of men and superiority of women. It’s ...

Dress To Thrill

... experience they have. Young adults are willing to spend money to go above and beyond to really engage with the theme and make a statement. On the flip side, they’re able to make use of the more unique items in their closet that past generations would have reserved for one-time occasions, thus being thrifty with their wardrobe. Festival fashion raised the bar for creativity, and it’s filtering into smaller scale events; flower crowns are no longer just for Coachella, and desert fashion has expanded beyond ...