#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... friends and followers, no matter how big or small the event. In finding opportunities to commemorate ordinary days and connect with their peers, Ys and Zs are reworking the traditional calendar of holidays to better meet their needs. They recognize their power to disrupt almost every industry, from retail to travel to entertainment. Consequently, they see no reason why they cannot adjust tradition and invent new ways for society to mark occasions; this is only fitting for generations engrained with a ...
Brand Friends Forever Aug 18, 2013 ... The real-time web has broken down the wall between corporations and consumers, shifting brands into the role of constant companions. As a result of social media, brands have become more like people. Indeed, they are now able to converse, listen, hang out, “friend” consumers, and forge more intimate one-to-one relationships, compelling Gen Ys to think of them as trusted friends. Today, companies that strive to be Brand Friends Forever—a BFF—must wholly develop their human sides, and think and ...
The Relationships & Community Perspective May 12, 2020 ... were forged over a period of time, and virtual friends shared their most personal secrets and knew each other’s lives inside and out.Between 2014 and 2017, we saw the acceptance of digital friendships rise to the point that 57% of young people, including 66% of Trendsetters, agreed that digital friendships are just as meaningful as IRL friendships (up from 31% and 36%, respectively). They were able to foster global connections and develop networks of friends around the world, which ultimately gave ...
No Joy in Division Mar 21, 2020 ... ” people with opposing political views compared to overall U.S. youth. The act of unfriending or unfollowing friends or family members on social media is a defensive mechanism done for a few different reasons.Unfollowing and unfriending, while passive acts, allow youth to protect their emotional health, which we know is a priority for both Ys and Zs. In doing this, youth assert control of their online environment and their mental health. Some youth who defriend and/or unfollow do so to avoid an ...
A Defining Moment Mar 24, 2020 ... Discover how we are approaching and uncovering nascent trends around polarization, and how Covid-19 plays a big part in this.The Cassandra team was in the field with our quantitative and qualitative studies in January, uncovering nascent trends about how polarization was impacting all facets of youth culture—interactions with friends and family, the evolution of activism, engagement with businesses and brands. As we were developing our stories and analysis on where activism and brand purpose ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... their burnout.SOCIAL BURNOUTWhen it comes to their personal lives, Zs rate their burnout 5 out of 10, which is slightly less than their Y counterparts. That Zs are already halfway at the most burnt out point, despite their young ages, is manifesting in this cohort’s social experiences, among other areas. Zs are experiencing an overload when it comes to their personal lives, especially those who interact with their friends at school on a daily basis, as well as outside of school, both in person and ...
Free For All Sep 19, 2019 ... your feet up and enjoy the fruits of one’s labor with family and friends. However, this attitude shifted with the entrance of Gen Xers into the workforce, which coincided with the rise of workplace technologies and the Internet, increasing work output and, with it, this cohort’s desire to climb the corporate ladder. For Xers, work became their lives. Today, we are seeing a backlash against this all-encompassing version of worklife with Gen Y, a community-oriented cohort that values their social ...
Habits/Rituals: Impact On CPG Jun 23, 2020 ... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... ) trust government institutions, and less than one-third of Ys in the UK and U.S. (29% and 28%, respectively) trust politicians. Such institutions have been fully outed as extensions of the people who hold power in these areas, leading to an overall decline in Ys’ trust that these institutions truly have their best interests at heart. This has led Ys to believe that no one but their friends and family are looking out for them, creating emotional baggage that Ys carry with them as they navigate their ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... direction by adjusting their messaging to blend more seamlessly with the tone of each platform, but the onus is ultimately on social media companies to ensure they don’t kill consumers’ social experience in a bid to earn more advertising dollars. Snap Snap made headlines when it unveiled a recent redesign that effectively separates social and media into two parts of the Snapchat app. Users now see a left side of the app that includes chats and stories shared with, or by, their friends, and on the ...
