598 results for '"gen y"'
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Macrotrends

The Sexual Mehvolution

... Young people around the world are avid consumers of sexual content, but many aren't making the act itself a top priority. The free-loving Baby Boomer generation would weep if it knew what its heir to the sexual revolution has been doing with the liberation it was handed. Though the rise of “hookup culture” among Gen Y has been a hotly deliberated topic of late, research suggests that young people’s increased sexual freedoms aren’t necessarily leading to more frequent—or better ...

POPulism

... learning and enhancing their awareness through laughter. Having come to terms with the idea that Ys prefer to absorb their political news and current events through this comic lens, politicians themselves suddenly seem eager to get in on the act. In the wake of the 2012 election, the significance of the Gen Y vote can hardly be disputed; nor can the success wrought by the Obama administration’s continued demonstration of awareness of these voters, and willing participation in the pop culture that ...

Fear Factors

... messaging, as well as hope for the future.GEN YWhile all generations are forced to contend with increased worry over the state of affairs, Gen Y tends to be a particularly anxious generation, and the stress this cohort is experiencing isn’t just a matter of life stage. Ys in both countries were coming of age in the '90s during a time of economic prosperity and relative global peace. During their childhood, they were given participation trophies and encouraged to chase their dreams, causing them to have ...

Doctor Who?

... As young adults increasingly embrace alternative medicines over doctors and pills, the healthcare and pharmaceutical industries will need to adapt to better reflect their values.Although Millennials in the Western world are the most medicated generation in history—a reality that's granted them the name "The Medication Generation" by The Wall Street Journal—they're increasingly pushing back on pill culture and embracing alternative and holistic medicine instead. This behavioral shift ...

Shop Right

... Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.When Gen Ys were children themselves, the typical family shopping experience looked much different than it does at present. The days of parents shuttling children to sprawling shopping malls for frenzied moments in chaotic “kid-friendly” shops and play areas where children could run amok free of judgment from fellow shoppers are fading fast. Stores that cater to ...

Show Me Love

... form of love as central to their lives and helping people woo themselves. All You Need Is Self-Love Growing up, Generation Y was showered with praise and frequently told how special they were. Their parents sought to give them a self-esteem boost knowing that they would always be competing against a large generation of peers; however, this childrearing tactic ultimately gave them a false sense of confidence. Social media only magnified their need for external validation as they are able to ...

OK, Boomer!

... get ahead. Today, 83% of youth agree with the statement, with Gen Z being slightly ahead of Millennials (84% versus 81%, respectively). This metric is up dramatically from the 1970’s, when only about six out of 10 Boomers agreed with this statement. Zs are hard workers, having been raised to be pragmatic by work-obsessed Xer parents who instilled in them the belief that you have to work hard to get what you want. And as they began their careers in the midst of an economic crisis, Ys had to learn ...

Extracurriculars

... and Sydney to take three courses on game development. All games coded were able to be saved to a USB flash drive and worked on from home; games could also be published on an Xbox One with a free app from Microsoft.Santander Santander Bank, with the help of Arnold Worldwide and Sapient Razorfish, received an award from the Content Marketing Institute for their Gen Y-focused content hub, Prosper & Thrive. This microsite was designed to encourage Ys to master money and includes a variety of content ...

School Of (Work)Life

... , particularly startups, have been mirroring aspects of university life in tandem with Ys occupying a larger share of employees. Beyond the happy hours and ping pong tables, which are now commonplace in Gen Y-dominated offices, consider how large companies have redefined the term “campus” in referring to their infrastructure to be less corporate and more communal. The interior of office space has also undergone shifts, becoming less stuffy and more inviting, with open seating areas that encourage social ...

Tech Truths

... perform any task with greater ease. Aside from this key motivator, brands should focus on Xers' outlook that tech is a connector. They're the generation most likely to feel that tech connects them to others, which is significant as they aren't even as constantly digitally connected as Ys and Zs. Yet, this benefit is critical to them in their desire for efficiency, and the brands that lean into these expectations from tech will win their admiration.TO GEN Y, TECH = A BLESSING & A CURSEPerception of ...