802 results for '"gen z"'
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Macrotrends

Accelerated Adulthood

... Civil Rights Movement, and the Vietnam War; Gen Xers witnessed the emergence of AIDS, hip hop, and acceptance of divorce; Gen Ys grappled with an unstable economy, high unemployment, and a resurgence of emphasis on women’s and LGBTQ+ rights. Now, Gen Z is poised to enter “Accelerated Adulthood,” a new chapter in the classic coming of age tale, that poses traditional adolescent challenges as well as additional trials unique to today’s digital, political, and social climate. Much like Ys redefined ...

All The Feels

... Generational characteristics of Gen Zs, combined with their upbringing, have fostered an increase in empathy, leading them to be particularly focused on caring for others.From a young age, Gen Zs are displaying more empathy toward others than their predecessors were as youth. The generational characteristics that contribute to this trait—namely open-mindedness, diversity, and inclusivity—as well as the state of the world during their childhood, have prompted Zs to go out of their ...

Risk Management

... “slackers” and “punks,” and older generations see Gen Y as being “entitled.” Gen Z will be no different in challenging the status quo, but they have yet to earn a negative perception in the eyes of older generations who are hopeful that they’ll not be as disruptive as the stigmatized Millennials. In fact, brands and businesses have been eagerly awaiting the arrival of Gen Z because they’re eager to move on from the challenges presented in marketing to and working with Gen Y. This may be why society is ...

Inside Out

... judge people based on how much money they have—showing off one’s affluence doesn’t automatically mean that person looks down on others. In the case of Gen Z, they’re more likely to do so as a statement of individuality rather than a statement of superiority. Though Zs are highly cognizant of financial security, they’re also amassing income at a younger age and strongly believe in investing in worthwhile items given their potential ROI; the combination of these characteristics inspires ...

Overboredom

... Gen Zs’ fear of boredom is shaping how they spend their downtime and how they’re beginning to approach entertainment, marketing, and their relationships and careers.Whereas gluttony is Zs’ vice of choice, sloth is the “sin” they avoid the most. As an entrepreneurial generation that grew up with constant access to digital tools and information to help them learn, explore, and entertain themselves, Zs feel that there’s no excuse for a person to be idle or bored today. They’ve taken the adage ...

Social Live

... with them” means. At the same time, many of the typical teen hangouts in previous decades, such as the mall and the movies, have become less relevant to Zs, giving them less incentive and fewer cool places to gather offline. In the future, even the youngest members of Gen Z may have playdates via live video hangout.While group video hangouts certainly provide convenience, Zs are giving rise to such platforms for greater reasons based on their generational characteristics and upbringing. As 43% of ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...

Gaming The System

... Gen Z sees new purposes in gaming beyond mere entertainment, opening fresh opportunities for developers and marketers alike.Gen Z is rewriting the stereotype of young gamers, eliminating the stigma and finding positive benefits from spending time immersed in games. When Gen Y was younger, video games were still becoming mainstream and were much maligned in the media for their addictive and potentially brain-rotting properties, and, as a result, most Ys were reticent to identify themselves as ...

Glutton Goals

... Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.Gen Zs have been praised as many things during their brief time on this earth—dream consumers, world saviors—but they also share a less laudable title: the first generation to have a shorter life expectancy than their parents due to unprecedented childhood obesity rates. Thankfully, their dismal fate is showing signs ...

Gen Z Global Trends

... A snapshot of cultural trends impacting Gen Zs around the world. - AUSTRALIA: SARTORIAL SHIFT - Zs Down Under are defying gender norms; young males are the new trendsetters when it comes to style. According to the AMP Capital Shopping Centres’ annual Recommended Retail Practice Report, male Z shoppers are more fashion-focused than their female counterparts. Nearly half (46%) of male Zs say they're more interested in staying ahead of popular trends than female Zs (36%). They also ...