362 results for '"global"'
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Macrotrends

New Muslims

... Young Muslisms, who are rapidly growing in numbers and influence, are a key consumer group striving to balance tradition and modernity.Muslims under the age of 25 comprise roughly 11% of the global population, yet this relatively vast group has been overlooked by global brands historically. Now, their economic progress and rapid population growth are making them hard to ignore. Indeed, in the US alone, Muslim numbers are projected to more than double by 2030, sparking comparisons to the highly ...

Cultural Diplomats

... With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.Historically, governments and rulers controlled international diplomacy efforts, appointing elite officials who were among the few people sanctioned to establish channels of trade and communication with foreign nations. Global Ys (GYs), however, do not require lofty positions to form such relationships. They live in an open-source ...

Geomarking

... Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture. While communities throughout history have taken pride in flaunting their local flavor, never before has a generation been able to do so on such an international scale, nor as rapidly. Now, when Global Ys (GYs) want to celebrate their local identity, the world is their audience. They’re accomplishing this goal by taking a concept that ...

Universal Invite

... inclusivity is an innate part of GYs’ generational DNA, they’re drawn to content, platforms, and ideas that transcend the barriers of language and culture. Media that proves universally inviting around the world resonates strongly with Ys’ unbordered mindset, as it enables communication and connection across cultural divides and encourages global unity. The importance of global inclusivity among GYs is especially evident in recent social media trends—specifically, in the fact that visual platforms are ...

The Omniculturals

... Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.Never before has there been a global youth population with such shared values, attitudes, and interests. Cultures collide on a regular basis, both in person and digitally—and among Global Ys (GYs), the result is more often communion than conflict. As such, we are seeing a shift away from multicultural marketing, instead leaning toward an Omnicultural ...

First Glocals

... Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.Technology has broken down the barriers between far-flung countries, making cultural overlap more prevalent than ever—and making Millennials the first generation of truly global citizens. These “first globals” share an unprecedented connectedness and consciousness, which has given rise to an internationally informed cultural experience that ...