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Macrotrends

Home & Away Marketing Tips

... specific place, as well as highlight the unique attributes of different cities and states in a way that helps consumers deepen their sense of connection to the past, present, and future places they live. Foot Locker x Nike In partnership with Foot Locker, Nike recently debuted an exclusive “Home and Away” collection, with each shoe sporting a specific “Home” or “Away” colorway, that celebrates sneaker culture in Atlanta, Houston, and Miami—cities that are known for their active streetwear scenes ...

Home & Away Work & Commuting Trends

... with them as they visit places around the world, but they're also adjusting their behaviors on their "home turf" when it comes to getting to and from the office. Young adults are utilizing services like ride share subscriptions that are making their commute more efficient and less expensive. Even though travel and commuting may not seem like on-the-job tasks, young employees see such as ways to streamline their work, whether it’s by combining it with their desire to travel or making their route ...

There's No Place Like Home(town)

... Youth are proudly displaying where they’re from, as they're less likely to feel a connection to the communities where they live in adulthood.Modern youth are giving new meaning to the classic phrase “there’s no place like home” as their sense of community increasingly comes from elsewhere than their current place of residence. Today, There’s No Place Like Home(town) resonates more with them as they take pride in deliberately broadcasting where they’re from, even as they’re dispersed throughout ...

Go Big Or Go Home

... engaging in new experiences, going to new places, and stepping outside of their norm, they feel that they're regularly progressing in becoming more well-rounded. Modern youth take pride in frequently doing something different that's worth "writing home about" since it challenges them to step outside their comfort zones and conveys to others that they’re driven and interesting. With this outlook, the bar has been raised for what an exciting social life looks like. What has been go-to socializing ...

The Media & Entertainment Perspective

... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...

Habits/Rituals: Impact On CPG

... both what they feel they miss during the pandemic and what they are willing to spend on. For example, as the days have marched on, young people are missing sports and movie theaters less than they did at the start of the pandemic, but they are continuing to miss their friends and families and they miss shopping. It’s for these latter reasons that about two-thirds of young people would like to see stay-at-home orders relaxed around the country and which suggests that they have a sense of tempered ...

The Education, Work & Success Perspective

... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...

The Invisibles

... us, and that this will only continue with increased adoption, modern youth are developing new expectations for devices that minimize this drawback. When they're not using a device, they want it to fade away; they don't want to see it or think about it. Likewise, they only want technology to speak when spoken to. Ultimately, they want technology to "serve" them, rather than overpower them, creating a market for more integrated devices: The Invisibles. - Discreet In-Home Technology - Technology ...

Retail 2.0: A.I., AR & VR

... , and makeup. Sneaker companies have been especially eager to experiment with AR: both Nike and Adidas had AR plays in 2018. Home and furniture stores like IKEA and Home Depot use AR to give customers a quick glimpse at home improvement projects. Even Google recently announced that it was adding augmented reality to its search. Still, it's a relatively new phenomenon that many customers have yet to interact with. The desire to see more AR is growing; 15% of UK youth and 13% of U.S. youth would like ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...