253 results for '"local"'
Filter by:

Macrotrends

(Pas)Sport

... Youth consider sports a key part of the travel experience, with many planning trips around watching and playing games, or aspiring to do so.Young generations crave local immersion when they travel, wanting to connect with the people, history, and lifestyle of a place, including getting a taste for the activities reflective of that region. To that end, they’re increasingly engaging with the sports culture when visiting a destination—both as spectators and participants—because ...

Global Home & Away Trends

... business environment. The market for religious tourism in the Middle East is only set to grow at a strong rate, as Muslim tourists are projected to spend $200 billion by 2020. - Nigeria: Fostering Local Versus Global Tourism - Globally, national tourism boards and governing ordinances are looking inward rather than outward when it comes to tourism. Nigeria is no exception, and new companies are making it easier and more appealing for Nigerians to travel locally and experience the full cultural ...

Home & Away Work & Commuting Trends

... in a new location each month. Along with providing living and work accommodations, Terminal 3 also organizes group excursions that give workers local experiences and the opportunity to give back to the community, as well as a monthly coaching session to help them achieve their goals.Roam Rather than moving on a scheduled basis with a specific group of people, Roam offers living and working accommodations to nomadic workers who come and go across various locations as they please. Roam also offers ...

Origin Story

... entertainment.For music, TV shows, and other entertainment, I prefer the country-of-origin version because it better reflects the culture and habits of the local country and often better reflects the meaning of the work.LILLI, 29, WUHAN, CHINAI like to watch the original version of entertainment because it’s more authentic and interesting. I would rather watch original actors and read the subtitles.HISSAY, 31, GANGTOK, INDIAYoung consumers are accustomed to having a relatively unfiltered view of other countries ...

Would You(th) Care For A Cause?

... the overall youth outlook. SETTING THE STAGE: Y VS. Z OUTLOOKYs, who are highly idealistic and optimistic as a generation, are more likely to look to brands to enact the changes they wish to see in the world. Zs are less likely than Ys to care about brands that simply champion social causes and political issues, especially as Zs would rather take it upon themselves to enact change at a micro, local level.Ys, who are highly idealistic and optimistic as a generation, are more likely to look to ...

First Glocals

... Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.Technology has broken down the barriers between far-flung countries, making cultural overlap more prevalent than ever—and making Millennials the first generation of truly global citizens. These “first globals” share an unprecedented connectedness and consciousness, which has given rise to an internationally informed cultural experience that ...

Go Big Or Go Home

... time, even if they take place in one's local community. Increasingly, young people feel that if they can't be doing something adventurous with friends on weekends, then there's less draw to make IRL social plans at all; many are starting to feel that they might as well relish their time at home (see Nesting & Resting), relax, and recharge for the next adventure. To optimize their social lives, Ys and Zs believe they should Go Big Or Go Home—making their offline social ...

Geomarking

... Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture. While communities throughout history have taken pride in flaunting their local flavor, never before has a generation been able to do so on such an international scale, nor as rapidly. Now, when Global Ys (GYs) want to celebrate their local identity, the world is their audience. They’re accomplishing this goal by taking a concept that ...

What's In Store

... . A decade ago, being able to shop online gave young consumers a means of self-expression that was never before available; regardless of whether one lived in Boston or Boise, London or Luton, e-commerce meant young people could tap into the trends that inspired them—from fashion to art to music—even if those trends arose from a country halfway around the world. If their local stores didn’t carry the goods they thought were cool, they could still buy whatever they wanted because online ...

Supply & On Demand

... young consumers’ desire for on-demand entertainment, they need to supply whatever movie whenever requested. While this wouldn’t be economically feasible on an individual basis, it can be when youth collectively make such a demand.  Startups such as Tugg offer young people the means to do just that: one person can request that their local theater screen the film of their choice at a specific time and then share their event with their friends and social network (see Fan-Supported Movie Screenings ...