327 results for '"love"'
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Macrotrends

Breaking Bad

... relative to how they themselves dated, formed families, and made friends in previous decades. This section covers topics around sex, dating, love, family, and friendships, and sets the stage for how brands can utilize shifting norms in this category to impact their products, services, and marketing.Ys and Zs feel like the generations older than them are judging their progressive tendencies in this area. Not only are they the first generations to have hookup apps and platforms that allow them to meet a ...

Mixed Emotions

... , which has a positive impact on emotional health. In addition to understanding the limits of someone’s social capacity, young people are also trying to better understand the personalities of those they socialize with to improve their emotional connections. While "Love Languages" have long been around, an online quiz about such recently found popularity as young people, whether in a relationship or not, wanted to understand the type of way they give and receive love, and the book about the theory was ...

Dream Team

... group’s participation in fantasy football. Sports fantasy leagues allow participants to combine their love and knowledge of sports with the challenge of competition and the thrill of gambling. Approximately half of young adults engage in a fantasy league (54% in the UK and 47% in the U.S.). Men in both countries are more likely than women to do so, with 67% in the UK and 58% in the U.S. participating, and Trendsetters surpass even that at 74% in the UK and 67% in the U.S. engaging in a league, which ...

Betterment Marketing Tips

... . and 58% in the UK, say mindfulness is vital to their life. Brands across verticals will need to help young people in their efforts to become more mindful, and these are ones leading the way. Love Cocoa Luxury chocolate bar delivery brand Love Cocoa recently partnered with UK-based yoga instructor Guzel Mursalimova to hold a wellness-themed chocolate event. The chocolate retreat was a mix of “soothing chocolate meditation and healing restorative yoga.” The meditation consisted of ancient Buddhist ...

Out Of Office

... require a degree in Liberal Arts these days. What’s more, with thought leaders like Kimbal Musk (brother to Elon Musk) updating the farming industry with his Square Roots program, once-stale fields are benefitting from the halo effect of Silicon Valley newness. My ideal job would be one that allowed me to have the freedom to travel and work from my laptop but still have a great salary. I would love to work in the outdoors and experience new surroundings. Having a job that is more physical would ...

Global TV Trends

... has created global TV fandoms in which diverse fans can bond over the love of a show. Indeed, TV is contributing to the notion that good content is good content, no matter where it originates. Today’s global TV scene has seen the rise of themes and genres that reflect what’s happening in culture today. For example, cult-themed TV shows have emerged as a popular genre, which is reflective of the public’s desire to know more about these mysterious groups of fanatic people. TV reboots, which have ...

Origin Story

... learn how the creators came up with the concept and consume behind-the-scenes material as well. In this vein, when entertainment brands do offer adapted versions of TV shows for different countries, they should play up how this allows young consumers to extend their experience with content and dive deeper into stories they love in different forms.Aside from amassing a larger and more diverse swath of consumers, entertainment creators and distributors can also help society overall in being ...

Brand We

... down payment on a home is starting to be seen by some as the superior choice. As reported in Ages & Stages, 81% of U.S. youth would rather spend money on a home than on a wedding. [Many] people [who are] planning their wedding think about trying to impress. I think that is so weird. It's a rising middle class thing. It has nothing to do with love and values. My family doesn’t think that way, and if I'll get married, I'll do it in a very private way. CAMILA, 29, BRAZILThis is giving rise to more ...

How Can I Help You?

... important factor in the loyalty equation. CENTERING THE CONSUMERI love when companies and brands put the customer first, like Lululemon. If you have a pair of leggings that rip, you can send them back and they'll send you a new pair for free. They also offer free alterations and stuff like that. TALLYN, 21, OHModern youth, who have grown up during the age of excess information, are more aware than previous generations of what constitutes an excellent customer service experience. Nearly half (46%) of ...

Global Culture Marketing Tips

... Spotify released two genre-specific mini films as part of a multi-pronged campaign called “Love What You Love” to promote its ad-supported service and highlight the user’s ability to not only follow their favorite artists but also discover new music. The two movies are both deeply stylistic yet highly differentiated: the first film follows a classic high-speed car chase while the second is a horror flick centered around a killer doll. Each film plays like a movie trailer and is set to a ...