170 results for '"luxury"'
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Macrotrends

Over Stimulation

... ANTIDOTEThis all contributes to the fact that opportunities for productive boredom have declined across the board, which means that boredom in and of itself will become more of a luxury. It's likely that Ys and Zs will seek out ways to find quiet in the midst of an overwhelming world, particularly with regards to their consumption, as one in three youth in the U.S. and UK, as well as 42% of UK Trendsetters and 36% of U.S. Trendsetters, feel overwhelmed by the number of options of brands and products to ...

Betterment Marketing Tips

... . and 58% in the UK, say mindfulness is vital to their life. Brands across verticals will need to help young people in their efforts to become more mindful, and these are ones leading the way. Love Cocoa Luxury chocolate bar delivery brand Love Cocoa recently partnered with UK-based yoga instructor Guzel Mursalimova to hold a wellness-themed chocolate event. The chocolate retreat was a mix of “soothing chocolate meditation and healing restorative yoga.” The meditation consisted of ancient Buddhist ...

Home & Away Retail Trends

... travel among Chinese consumers, as well as their strong spend on luxury brands. Brands across all categories can benefit from creating outposts in transit hubs to alleviate travelers' boredom and get people to visit their stores who may not otherwise go out of their way to do so amidst their busy, on-the-go lives. Setting up shop in this environment also allows brands to create products for localized markets, test new products or services before rolling them out on a bigger scale, and even offer ...

Future Of Fashion & Retail

... experience feel less like a chore and more like a luxury. This isn’t the newest or most novel idea; menswear brand Bonobos pioneered this model with its Guideshops, where customers can try on sample inventory and receive onsite style assistance before having their final selections sent directly to their home. But the proliferation of personal styling and even other luxury features—like the ones found at Nordstrom Local, including tailoring, manicures, and juice and cocktail service—throughout ...

Debranded

... customized hotel stay to younger consumers. In terms of explicit branding, some companies have shrunk and streamlined their logos for a more minimal approach. Others have opted to forego the logo altogether, or at least provide a logo-free option; Nike, for example, offers its Blazer style shoe with “no swoosh.” Even luxury brand Louis Vuitton, which for so long covered products with its distinctive monogram, now shies away from such overt self-identification. In fact, the fashion house recently released ...

Sport The Look

... branded sports apparel, merchandise, and related lifestyle products will thrive by connecting consumers around a shared interest rather than a shared income. However, although the trend is about inclusiveness, the high price point of many branded items automatically excludes some consumers (as a recent spot from MasterCard highlights, a Red Sox jersey alone can cost $145). We expect to see products in more price tiers emerge that speak to fan tribes of a broader range of incomes, from mass to luxury ...

Inside Out

... shifting notions of luxury; it’s not enough anymore to be able to afford a high-end product, but also a limited-edition one. Also, in an era of personalization, Zs desire to display their uniqueness by adding on that extra layer of luxury by spending more on customizing their expensive goods. Zs are less likely than their Y counterparts to prefer an experience over a product, since products can depict a physical manifestation of wealth. However, 70% of Zs in the U.S. and 61% in the UK say they don’t ...

There's No Place Like Home(town)

... broadcasts their pride in where they’re from, there is a rise in brands and campaigns that pay tribute to a location in order to secure the loyalty of youth who are automatically affiliated with the place they’re from. While there are plenty of small, niche brands selling specific location-based merch (see examples), high-tier and luxury brands are cashing in on the perceived authenticity that affiliating with a specific city generates. Take heritage brand Shinola, a luxury goods maker that rose from the ...

Eco Chic

... , and three in 10 global youth like to shop for clothing/accessories from resale apps/websites, with China doubling global youth in this activity (60%). Having access to inventory from around the world is boosting the appeal, while such platforms are also offering an entry point for luxury and high-end fashion that may have been out of reach in the past. Luxury brands like Stella McCartney are leveraging this mindset, joining forces with U.S. resale platform The RealReal to promote a longer life ...

Consumer Journeys

... procrastinationYoung consumers avoid financial purchase decisions because they can be confusing and complicated, but they can only put them off for so long. After extended periods of passive research and casual browsing, they often find themselves forced to make a decision. They hurry through the actual purchase and are rewarded with a sense of relief after their choice has been made.Related content: Cease & Assist GYM: Strengthening customer loyaltyAspirational luxury used to be about looking a certain ...