170 results for '"luxury"'
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Macrotrends

Culture Spotlight On South Africa

... -friendly fashion RISE OF FASHION IN SOUTH AFRICAAmong South African youth, 75% agree that luxury goods (e.g., clothing and accessories) are becoming increasingly important in their country. Heritage fashions and minimalist designs are also becoming more popular and a larger focused has been placed on them in the past year.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Luxury goods (e.g. clothing and accessories) are becoming increasingly ...

Home & Away Retail Trends

... travel among Chinese consumers, as well as their strong spend on luxury brands. Brands across all categories can benefit from creating outposts in transit hubs to alleviate travelers' boredom and get people to visit their stores who may not otherwise go out of their way to do so amidst their busy, on-the-go lives. Setting up shop in this environment also allows brands to create products for localized markets, test new products or services before rolling them out on a bigger scale, and even offer ...

Betterment Marketing Tips

... . and 58% in the UK, say mindfulness is vital to their life. Brands across verticals will need to help young people in their efforts to become more mindful, and these are ones leading the way. Love Cocoa Luxury chocolate bar delivery brand Love Cocoa recently partnered with UK-based yoga instructor Guzel Mursalimova to hold a wellness-themed chocolate event. The chocolate retreat was a mix of “soothing chocolate meditation and healing restorative yoga.” The meditation consisted of ancient Buddhist ...

Future Of Fashion & Retail

... experience feel less like a chore and more like a luxury. This isn’t the newest or most novel idea; menswear brand Bonobos pioneered this model with its Guideshops, where customers can try on sample inventory and receive onsite style assistance before having their final selections sent directly to their home. But the proliferation of personal styling and even other luxury features—like the ones found at Nordstrom Local, including tailoring, manicures, and juice and cocktail service—throughout ...

There's No Place Like Home(town)

... broadcasts their pride in where they’re from, there is a rise in brands and campaigns that pay tribute to a location in order to secure the loyalty of youth who are automatically affiliated with the place they’re from. While there are plenty of small, niche brands selling specific location-based merch (see examples), high-tier and luxury brands are cashing in on the perceived authenticity that affiliating with a specific city generates. Take heritage brand Shinola, a luxury goods maker that rose from the ...

Sport The Look

... branded sports apparel, merchandise, and related lifestyle products will thrive by connecting consumers around a shared interest rather than a shared income. However, although the trend is about inclusiveness, the high price point of many branded items automatically excludes some consumers (as a recent spot from MasterCard highlights, a Red Sox jersey alone can cost $145). We expect to see products in more price tiers emerge that speak to fan tribes of a broader range of incomes, from mass to luxury ...

Inside Out

... shifting notions of luxury; it’s not enough anymore to be able to afford a high-end product, but also a limited-edition one. Also, in an era of personalization, Zs desire to display their uniqueness by adding on that extra layer of luxury by spending more on customizing their expensive goods. Zs are less likely than their Y counterparts to prefer an experience over a product, since products can depict a physical manifestation of wealth. However, 70% of Zs in the U.S. and 61% in the UK say they don’t ...

Debranded

... customized hotel stay to younger consumers. In terms of explicit branding, some companies have shrunk and streamlined their logos for a more minimal approach. Others have opted to forego the logo altogether, or at least provide a logo-free option; Nike, for example, offers its Blazer style shoe with “no swoosh.” Even luxury brand Louis Vuitton, which for so long covered products with its distinctive monogram, now shies away from such overt self-identification. In fact, the fashion house recently released ...

Eco Chic

... , and three in 10 global youth like to shop for clothing/accessories from resale apps/websites, with China doubling global youth in this activity (60%). Having access to inventory from around the world is boosting the appeal, while such platforms are also offering an entry point for luxury and high-end fashion that may have been out of reach in the past. Luxury brands like Stella McCartney are leveraging this mindset, joining forces with U.S. resale platform The RealReal to promote a longer life ...

Retail 2.0: Shopping As A Live Event

... , in Tokyo that mimicked a movie set—with Hermès products unobtrusively placed throughout.Barneys The luxury department store created a five-floor immersive event in LA with The Drop, which featured,among other things, a Fila pizza parlor, a digital cloud installation by Fear of God, a Birkenstock "park" serving Moon Juice, and a skating rink sponsored by Gucci, Versace, and Fendi. This was a dramatic expansion from its previous NYC iteration of The Drop, which focused solely on exclusive ...