Marketing Tips Dec 11, 2015 marketing relationships dating love ... their gender or sexuality. On the whole, they see one’s sexuality as a non-issue and expect brands to be just as inclusive of LGBT couples in their marketing and entertainment. As such, brands shouldn’t boast about featuring LGBT relationships in their marketing, but rather, they should treat them the same way they would heterosexual relationships. In “First Love,” health insurance company Aetna asked people to talk about their relationship with their true love and what makes it work, ultimately ...
Marketing Tips Sep 16, 2015 marketing ... These marketing directives and examples act as guidelines for engaging young consumers in modern adulthood. As young people today take an unconventional, customizable approach to adulthood, marketers need to understand and accurately reflect their new reality. Young generations are empowered to chart their own course and are challenging longstanding societal expectations of what it means to be a grown-up. However, to date, more than half of young people (51%) say that brands don’t understand ...
The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... curating a lifestyle that purposefully borrows from both ends of the spectrum. Ys, as a generation, relish diversity across all categories. While they build identity through passion points, they are consistently arduous in their efforts to not limit themselves to just one area. Now, this inherent desire to encompass opposing ends of a range is being fulfilled further through Ys’ embrace of varied age demographics as it pertains to everything from friends and activities to products and marketing ...
Innovation Marketing Tips Sep 08, 2018 ... These marketing tips and examples offer guidance and inspiration for innovation around young people's values.As brands strive to be more innovative than yesterday and from each other, they stand to benefit by focusing their efforts on areas that align with young consumers' values. Young consumers have the greatest influence on society, particularly in terms of adoption of technology and innovation; their acceptance of new products, services, processes, or even mindsets ultimately influences ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... These marketing directives and examples act as guidelines for engaging in the wellness sphere. “Health and wellness” isn’t just a category to young consumers; it’s key to who they are, how they spend their time, and the purchasing decisions they make. In fact, 70% of Ys say that their wellness activities are an integral part of their personal identity. With this in mind, we’ve assembled a list of top takeaways to help marketers address the importance of wellness in Ys’ lives and build long-term ...
Z Marketing Tips Mar 18, 2015 gen z marketing ... These marketing directives and examples act as guidelines for engaging the next generation. Gen Zs may be young, but given their generation’s size, influence, and spending power, marketers need to start thinking about them now. These emerging consumers are already wise to marketing given their unprecedented digital access, which means brands will be tasked with reaching them in continually new and inventive ways. Here are 10 tips to address their unique characteristics and preferences. - THINK ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... wristbands to concertgoers and transmit the emotional data on screen to create a deeper relationship between artists and fans. Brands could also utilize mood technology to uncover more accurate data about how consumers’ feel about their products and marketing initiatives. ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... Young people are increasingly expecting marketers to comment on current events as they unfold, rather than in response. Marketing has traditionally been perceived as an interruption, pulling people away from the media that they have chosen to engage with, such as TV shows and social platforms. Moreover, the ads they see are often irrelevant to their lives. Indeed, young consumers are often subjected to ads for the wrong products at the wrong times, despite marketers’ efforts to embrace big data ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... college Style Gurus. The program will offer career training on a range of different topics and fields with personalized curriculums in editorial, photography, social media, graphic design, and marketing/PR. Some of the courses offered include a series of 101 classes covering topics like Photoshop, HTML.CSS, YouTube, and more. Courses are open and free to all gurus; they will also be able to discuss the courses in-depth online with their teachers, many who work for CollegeFashionista’s parent company ...
