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Macrotrends

(Gender) Role Playing

... people are nonetheless welcoming the chaos, seeing it as an opportunity to rewrite social rules and create a more inclusive world. The current culture of love differs dramatically from the days when men and women had strict, gender-based expectations about what each person would bring to a relationship. As historian Stephanie Coontz asserts in Marriage, a History, the movement for equality in industrialized nations transformed the notion that men must be breadwinners and women must be child bearers ...

Exertainment

... , with men being especially likely to feel this way. The rise of group fitness classes has contributed to this outlook, as such types of workouts are media businesses nowadays, in which instructors bring an audience together to watch a performance that involves complete participation. Meanwhile, fitness is further entering into the entertainment space with a growing number of workouts involving a video screen or gaming elements. Among them is Prama, a fitness craze blending interactive flooring and ...

Culture Spotlight On Turkey

... % prefer this for clothing, and 55% prefer it for accessories. Women are more steadfast than men when it comes to in-person shopping experiences for shoes and accessories.Please select one statement from each pair below that you agree with more. I prefer to shop for shoes in-store | I prefer to shop for shoes online | I prefer to shop for clothing items in-store | I prefer to shop for clothing items online | I prefer to shop for accessories items in-store | I prefer to shop for accessories ...

Major Dads

... Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.When Gen Ys were children, their Boomer parents largely adhered to traditional gender roles when it came to childrearing, meaning mothers typically took a disproportionate lead. But with the conversation surrounding gender equality becoming increasingly public, men becoming more domestic than they were in the past, and more mothers seeking work outside the home, the ways in which mothers ...

Peace Of Mind: The Guide To Gen Z Burnout

... . In the past, it wasn’t socially acceptable to be open about one’s mental health—especially for men, as doing so was seen as emasculating. The effect of this stigma is evident, as men in the U.S. are 3.5 times more likely to die by suicide than women. Zs, who are the most open and socially accepting generation, are fighting against the stigmas that would contribute to emotional burnout—be it prejudices around race, gender and sexuality, or body shape. This generation of inclusive young ...

DND (Do Not Distress)

... , 49% of youth in the UK and 41% in the U.S. say their friends bring as much stress as they do happiness to their life, with young men feeling this way more than women. To grapple with these contemporary social circumstances, Ys and Zs are evolving friendship dynamics to better suit modern times and emerging social norms, while also carving out moments to be antisocial and creating greater acceptance around such behavior. In doing so, they're asserting to their friends to DND—Do Not Distress ...

Fempowerment

... Today’s teens consider gender equality a given; they’re proudly calling themselves feminists, and boys are getting behind the movement, too. Despite wanting gender equality, Gen Ys grew up fearful of identifying as feminists. They didn’t understand the term and mostly associated it with man-hating, bra-burning behavior. Many believed that by defining themselves by the F-word, they’d be simultaneously saying that women aren’t equal to men and advocating for female dominance. Gen Zs, however ...

Nesting & Resting

... themselves at home has become more important to them in recent years (65% of young women and 57% of young men). Nearly three-quarters of Trendsetters (74%) feel this way, indicating the importance is only poised to grow. Young people are increasingly spending on products and services that let them elevate body and mind in a relaxing sanctuary of one’s own, regarding it as an investment in their personal wellbeing. Moving forward, marketers have an opportunity to build brand loyalty through products ...

Video Game Time

... that includes both men and women, people from diverse cultures and racial backgrounds, and a range of personal styles and interests. Gaming is an inclusive pastime, and one that doesn’t judge based on race, religion, gender, or even physical disabilities—as long as one can handle a controller and a keyboard, they can play. As a 27-year-old man in our qualitative research put it, “There’s no blind spot that says you’re transgender, you’re female, you can’t do this because you’re gay. There’s ...

Culture Spotlight On France

... future of nightclubs while ensuring that they are also safe and adhering to a set of guidelines. Venues are also becoming more inclusive towards LGBTQ and women, although the genre is still largely dominated by men. Despite all of this positive change in the electronic scene, France has recently drafted new laws that lower the standard decibel level in clubs from 105 to 102. The laws also lower the acceptable limit of bass lines in the music itself. These laws have been implemented in ...